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www.unitedfocus.com.au
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2 Project Description
The following issues and topics are indicative of those that may need to be addressed in this section of the website business plan. Description of the type of website being proposed eg any one or combination of: information dissemination, entertainment, awareness, promotion, access to services and products If re-developing an existing site, outline of the extent of the re-development how much of the old site will remain, how much will be new. Who the target audience is (these may or not be stakeholders) ie who you want to reach and what you think (or the result of research) they want to see and do on your site. Brief description of the scope and depth of its content. Brief description of what users will be able to do on the site eg download documents, order and/or pay for tickets or products, access the members database and update their details. Outline what content and functionality will NOT be included in the site.
3 Project Management
The following issues and topics are indicative of those that may need to be addressed in this section of the website business plan. Statement as to who is ultimately responsible for the website, who will manage it and contractors day-to-day and what committee, group or team is overseeing the site and providing support to the day-to-day manager Outline of the project management methodology/strategy to be adopted meetings, communication. What are the risks and how do you intend dealing with them eg. intellectual property, cost blowout, only one person in the organisation knowing how to update the site, a signed agreement with the web developer Outline the project schedule ie indicate chronology and likely milestones eg business plan approved, launch, first review.
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5 Resourcing
The following issues and topics are indicative of those that may need to be addressed in this section of the website business plan. People The names of the organisations personnel who will be involved in the development and maintenance and their respective roles updating, technical, promotion etc. The approximate time commitment required of each during the development and in the on-going maintenance of the site. Training required especially for the maintenance of the site.
Equipment The hardware and/or software that may be required by Organisations staff in the development and maintenance of the site eg a computer and Internet connection for all in the office
Funding The estimated amount required to fund the establishment of the site (or re-development) and its on-going maintenance and promotion. The source(s) of the funds.
Outsourcing What, if any, part of the redevelopment is to be outsourced. How the outsourcing is to be conducted eg open tender
Revenue Streams What if any are the likely revenue streams from the site over the next 2-3 years eg from bookings, purchases of information,
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Legal Intellectual Property and copyright does the Organisation own the IP and copyright to the content and concepts to be placed in the site or will it have to acquire or license them? Privacy the privacy laws and regulations the site need to comply with Relevant State and Federal laws relevant Acts with which the site has to comply and the ways in which that may impact on the project
Organisational Changes Potential changes in the organisations role and how these might impact on the project over time
Resources and Timeframes Can the content be collated, edited and cleared in time to meet milestones will some contents be impossible to gather/use The complexities and time involved in altering office work-flow and processes to incorporate maintenance of the site Special events or outside forces that may challenge the milestones eg key staff on leave
8 Project Evaluation
The following issues and topics are indicative of those that may need to be addressed in this section of the website business plan. The criteria by which to judge the degree of success of the site - these will largely relate to the stated goals eg 30% cost savings or reduction in staff time allocated to a particular area or task, level of site traffic equivalent to similar sites or the old one. Measurement methodology eg who will conduct the evaluation and via what method - collection of statistics, surveys, focus groups. Reporting on the evaluation: who, when and format.
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