World Congress

See interactive features inside!
Network Capacity Theme Sponsor
An event of
Platinum Media Partners
The mobile industry is undergoing continuous redefinition. A mobile is a method of spreading the message about a new product, watching television, and connecting to our friends. Mobile technology is embedded in our vehicles, our books, our homes. Mobiles allow the unbanked to send money and can help diagnose illnesses in remote locations. Mobile devices are able to do more than anyone thought was possible, yet weve only begun to tap its potential. Where will mobile take us next? At Mobile World Congress 2012: CEOs of the worlds most influential companies will share their observations and visions of the future while inspiring attendees of our thought-leadership conference More than 1,400 of the industrys leading suppliers of mobile products, services and technologies will become part of the most exciting and anticipated exhibition of the year More than 10,000 application developers will gather for App Planet, the Centre of the Mobile Applications Universe, to be educated, energised, and
challenged The worlds largest consumer brands will join us for mPowered Brands, a new programme designed to accelerate marketers knowledge and utilisation of mobile as a marketing medium Well recognise the industrys greatest achievements, new technologies, innovative devices and ideas through the 17th Annual Global Mobile Awards During the four-day event, 60,000 senior mobile professionals will network and exchange ideas one of which may further change what we think is possible. Join us in Barcelona, where together we will be Redefining Mobile.
Table of Contents
Whats Happening at MWC 2012 Conference Agenda at a Glance Conference Programme Day 1 Day 2 Day 3 Day 4 MWC Event App Ministerial Programme Forum Series Social Media at GSMA Mobile World Congress App Planet Global Mobile Awards Congress Enhancements Augmented Reality mPowered Brands GSMA Seminars Exhibition Exhibitor & Sponsor Opportunities My MWC 2012 Sponsors 2012 Partners Choose Your Pass Airfare & Accommodation Registration Information City Information Upcoming GSMA Events 4 6 8 14 19 25 28 29 30 34 36 40 41 42 44 48 50 51 52 53 54 56 59 60 61 62
Click to View MWC Overview Video
Whats Happening at MWC 2012
Weve planned more for Mobile World Congress 2012 than ever before!
Thought-Leadership Conference
Four days of thought-provoking keynotes and panel discussions which will Redefine Mobile. See pages 6 27
World-Class Exhibition
The industrys best! Come and see 1,400 exhibitors displaying the latest technologies, products and innovations. See pages 50 51
Networking Events
Attend free networking events on Monday and Tuesday at the Magic Fountain to connect with fellow attendees. See page 5
App Planet
The Centre of the Mobile Apps Universe, with App Developer Conferences, an app exhibition, and networking opportunities. See pages 35 39
Global Mobile Awards

Were recognising the industrys best and brightest at the 17th annual Global Mobile Awards, hosted by Tim Minchin. See page 40
mPowered Brands
Our newest programme, designed to accelerate knowledge about mobile marketing. See pages 43 47
Forum Series
Where relevant experts discuss and debate the industrys hot topic and trends, including LTE, Mobile Security and more. See pages 30 33
GSMA Seminars
Free sessions conducted by the GSMA providing insights and developments on industry initiatives. See pages 48 49
My MWC
Connect with attendees before and after the event, and get matched with relevant contacts using our Deal Accelerator. See page 52
MWC Event App

Available now! A brand-new app gives you the information you need to navigate MWC at your fingertips. See page 28
Get the latest information at www.mobileworldcongress.com
Monday, 27 February & Tuesday, 28 February

18:30 20:30 Magic Fountain of Montjuc
Food & Drink Music by DJ ISIS Spectacular Aerial Display Great Networking
Free for All MWC Attendees!
Conference Agenda at a Glance
09:30 - 11:00
11:30 - 13:00 13:20 - 13:50 Mobile Applications: Mobile World Live Extra
14:00 - 15:30 Mobile Applications: Apps for All

Networking Break
16:00 - 17:30 Mobile Applications: Future Voice & Messaging

Networking Break
18:00 - 18:45
Monday 27 February
Opening Keynote 1: Mobile Operator Strategies
Networking Break
Keynote 2: The Connected Consumer
Mobile Health: Getting Mobile into the System Mobile Cloud: Competitive Landscape Business Transformation: Operators as Agile Businesses 14:00 - 15:30
Mobile Health: mHealth for the User Mobile Cloud: Contending for Content Business Transformation: Operators as Intelligent Partners
Mobile World Live Keynote
13:00 - 14:00 Networking Break
09:00 - 10:30
11:00 - 12:30
16:00 - 17:30 Mobilising the Retail Business

Networking Break Networking Break
18:00 - 18:45
Mobile Applications: Building for Tomorrow
Tuesday 28 February
Networking Break
Keynote 3: Mobile Operator Strategies in Developing Markets
Keynote 4: Exploring the Mobile Cloud
Networking Break
Mobile Health: Emerging Markets Mobile Cloud: Home of the Future Mobile Advertising: Mobile in the Marketing Mix
The Mobile Enterprise Mobile Cloud: Cloud & Network Intelligence Mobile Advertising: Social Media
15:00 - 16:30 Global Mobile Awards 09:00 - 10:30 11:00 - 12:30 13:45 - 15:15 Mobile Innovation: A Vision of 2022 15:45 - 17:15 Mobile Money: NFC Embedded Mobile: State of the Market Networks: QoE & Capacity Media & Entertainment: The Future of Mobile Music Mobile Advertising: Emerging Markets 14:30 - 16:00
Networking Break
18:00 - 18:45
Wednesday 29 February
Networking Break
Networking Break
Networking Break
Keynote 5: Mobile OS & Applications
Keynote 6: Financial Services in a Mobile World
Networks: Network Infrastructure Costs Consumer Devices: Riding the Smart Device Wave Mobile Advertising: Ecosystem
Networking Break
Regional Focus: BRICS
09:30 - 11:00
11:30 - 13:00
Networking Break
Thursday 1 March
Mobile Money: Delivering Innovative Mobile Payment Services Embedded Mobile: Automotive & Utilities Technology Evolution: Network Architecture Evolution
Mobile Money: Emerging Markets Embedded Mobile: Consumer Electronics Technology Evolution: Network Operations Evolution
Keynote 7: Driving the Mobile Technology Evolution
Conference Agenda as of 9 February. Admission to the conference programme and keynotes is included in Silver, Gold and Platinum Passes. Agenda subject to change; the most up-to-date information is available on www.mobileworldcongress.com. 6
WELCOME TO
Visit us at
Mobile World Capital - Barcelona Hospitality Suite 1F00
To arrange a visit or for more information go to www.mobileworldcapital.com or contact info@mobileworldcapital.com
Founding Partners:
MINISTERIO DE INDUSTRIA, ENERGA Y TURISMO
Conference Programme
Day 1 Monday, 27 February

Opening Keynote 1: Mobile Operator Strategies 09:30 11:00
While the mobile industry remains robust despite a turbulent global economic climate, the worlds mobile operators face many critical issues which will define the future growth of the industry. Perhaps one of the most pressing is how to balance the need for continued investment in growth opportunities and the challenges presented by a competitive marketplace, limited spectrum resources and highly discerning customers. The plethora of mobile connected devices and new services in the market today provide a tantalising glimpse into the future of mobile, but much still needs to be done in order to deliver on the promise. This session will explore a range of issues such as: How can operators continue to evolve their business models as disruptive services challenge the status quo of traditional revenue streams? What opportunities does the entry of mobile technology into new verticals provide operators with? How can operators remain at the forefront of the technology innovation that has made our industry one of the key growth drivers of the global economy? Join the CEOs of the worlds leading operators as they discuss the strategies that are shaping the mobile industry today and well into the future.
Networking Break 11:00 11:30 Keynote 2: The Connected Consumer 11:30 13:00
From desktop PCs and games consoles to smartphones and tablets, Internet connectivity is now a pre-requisite for most consumer electronics devices. With so many consumers connected to multiple devices, content providers, advertisers and brands are experiencing an unprecedented access to end users, but the fragmented and personal nature of the mobile Internet poses a challenge to these players as they plan which engagement channels, strategies and business models will drive growth and justify investment in the digital space. Meanwhile, fixed and mobile Internet service providers, as well as equipment manufacturers will be challenged to provide a seamless online experience to increasingly tech-savvy and demanding consumers. How can stakeholders from different elements of the broad mobile ecosystem work together to deliver the services which will match the technological innovations we are seeing in the consumer electronics space today? Join industry leaders from the worlds retail, advertising and mobile companies as they discuss the future of the connected consumer.
KEYNOTE SPEAKERS:
Franco Bernab
Chairman GSMA Chairman & CEO Telecom Italia Group
MODERATOR:
Ben Wood, Chief of Research, CCS Insight
KEYNOTE SPEAKERS:
Brian Dunn
CEO Best Buy
Anne Bouverot
Director General GSMA
John Donahoe Ralph de la Vega

President & CEO AT&T Mobility President & CEO eBay
Michael Roth Li Yue

President China Mobile Chairman & CEO IPG
Vittorio Colao
Chief Executive Vodafone
Conference Agenda as of 9 February. All sessions take place in Hall 5.

Mobile World Live Extra 13:20 13:50
Featuring Facebook CTO Bret Taylor, Mobile World Live Extra is a special session heading up the Mobile Application stream. This session will be broadcast on Mobile World Live TV and on www.mobileworldlive.com. Bret will discuss how Facebook is working to enhance the distribution and discovery of applications across mobile platforms.
Mobile Applications: Apps for All How Apps are Changing our Lives 14:00 15:30
Apps are integral to the way many of us now live, work, and play. From the games business to gamifying business, apps exist for everything from throwaway fun through to essential work tools. Some apps we pay for, some we dont. Some we probably dont even think of as apps, since they fit so seamlessly into the way we live our lives. Overall, the apps business is booming; Gartner forecasts US$15.9 billion end-user spend on apps in 2012. But reports also suggest that half of apps make less than US$3k each. Given the months of work that can go into producing an app, this kind of return on investment cant be sustainable long term. How should the apps ecosystem evolve to support development? This session will look at two sides of the app equation. First, the money question what is the most sustainable way to build an apps business model? And second, a discussion of how the world works for developers and a look at the type of apps that are out there changing the way we live.
SPEAKER:
Bret Taylor, CTO, Facebook
MODERATOR:
Scott Ellison, IDC
SPEAKERS INCLUDE:
Vincent Hoogsteder, Distimo Rob Grimshaw, FT Ben Whitaker, Masabi Eugene Tsyrklevich, Parkopedia.com Liat Ben-Zur, Qualcomm CDMA Technologies Doug Renert, Tandem Entrepreneurs Jose Valles, Telefnica Mike Putnam, Tripadvisor

Mobile Health: Getting Mobile into the System What weve Learnt so Far 14:00 15:30
Most of the successes in mobile health to date have been built from the bottom up: small but impactful projects that help communities with anything from increasing access to health information to improving maternal care. But the real step change for mobile health will come from national and international scale, which means, in many cases, getting mobile into existing government and private health systems. There are still many and varied systemic barriers to scaling mobile health, but progress is being made. The US Food and Drug Administration recently began to approve mobile health applications and is expected to issue guidance on mHealth devices in 2012. It is just this sort of progress that is vital to building confidence to invest in mHealth. This session will look at what has been done to date to get mobile health integrated into and supported by large health systems. Players from across the ecosystem will offer case studies from their own experience and will discuss what still needs to be done to get the most from mHealth.
Mobile Cloud: Competitive Landscape 14:00 15:30

Gone are the years when a competitor was a competitor and a partner was a partner. In todays fluid competitive scenario, mobile operators must compete and collaborate amongst themselves and with other industry stakeholders. Software and Internet players are partners in the morning and competitors in the evening as the lines of competition blur. This session will address the challenges that this hyperdynamic competitive scenario bring to mobile operators as well as the entire ecosystem. Business relationships are going beyond joint-ventures, M&A and strategic partnerships and in this scenario risks and opportunities are greater than ever.
MODERATOR:
Robert Marcus, QuantumWave Capital
SPEAKERS INCLUDE:
Olaf Swantee, Everything Everywhere Dennis Crowley, Foursquare Robert Marcus, QuantumWave Capital
MODERATOR:
Dr Christopher Wasden, PwC
SPEAKERS INCLUDE:
Richard Moore, Capita Health George Held, Etisalat Group Sailesh Chutani, Mobisante Don Jones, Qualcomm Pramod Gaur, UnitedHealth Group
10

Business Transformation: Operators as Agile Businesses
Jointly developed with
Networking Break 15:30 16:00 Mobile Applications: The Future of Voice & Messaging 16:00 17:30
Voice and messaging the most fundamental of all mobile services are changing. Mobile network operators used to be the undisputed rulers of voice and messaging on the go. Occasionally there was a challenge to their primacy VoIP made a few headlines and mobile IM was a U.S. frontrunner for a while but global mobile voice and SMS usage was robust. However, the popularity of smartphones, wifi offload and unlimited data plans has helped make it cheap and easy for consumers to get their voice and messaging from someone else, and operators have begun to report the impact. But this isnt just about a battle between mobile operators and over-the-top players. Its a story of partnerships and changing consumer behaviours, of richer communications and new business models. This session will bring together key players in this evolving marketplace to ask whether there has been a shift in the balance of power, and what mobile voice and messaging will look like in years to come.
14:00 15:30
Compared to over-the-top competition, traditional communications service providers have at times been slow to act and react to changing market conditions. However there are striking demonstrations of business agility within the communications world as service providers adapt their legacy infrastructures to tackle new requirements. These successes have been based on becoming a flexible enterprise through identifying and interpreting relevant data to make quick business decisions. To continue to overcome diminishing profit margins, service providers must become more responsive to their business environment and their consumers. In this session, we examine key success factors, pain points and case studies to help service providers deliver the agility and ingenuity they need to seize business opportunities and maximise their revenues.
MODERATOR:
Robert Rich, TM Forum
SPEAKERS INCLUDE:
Jay R Blanc Selva, Huawei Pat McCarthy, Telcordia Martin Creaner, TM Forum Ersin Unkar, Turkcell Teknoloji
MODERATOR:
Frederic Huet, Greenwich Consulting
SPEAKERS INCLUDE:
Kobus Smit, Deutsche Telekom Alistair Mitchell, RIM Tom Christian Gotschalksen, Telenor Comoyo Talmon Marco, Viber Jan Koum, WhatsApp
11

Mobile Health: mHealth & the User Building Trust, Creating Demand 16:00 17:30
For mobile health to be a success, its proponents must find ways to optimise mobile for users of existing health services: health practitioners, patients and consumers. It should, put simply, meet their needs. These needs will not only be direct health improvements but will also encompass complex and interrelated questions of operational efficiency, accountability, and life and working style. End users must also trust that mobile health will deliver what it promises. This session will question the extent to which health practitioners, patients and consumers in different markets are ready and willing to use mobile health. It will discuss the way patients and consumers perceive different uses of mobile in health, from wellness apps and social networks through to enterprise apps and remote-monitoring devices. Speakers will also discuss how to market the mobile health message, and will examine approaches to branding and promotion of mHealth services from different levels of the value chain.
Mobile Cloud: Contending for Content 16:00 17:30

The huge number of cloud solutions available today is only set to grow in the future as the adoption of smartphones, tablets and other media devices increase rapidly. The increase in mobile data capacity requirements due to the cloud presents some challenges for mobile network operators and other service providers in optimising content delivery. How can mobile network operators and other service providers ensure the most efficient use of their networks and other assets to successfully deliver cloud-based content and monetise cloud solutions profitably? This session will discuss mobile cloud content delivery models and will assess how mobile network operators and other service providers can best leverage their assets to maximise their opportunities in the value chain and monetise mobile cloud solutions successfully.
MODERATOR:
Mark Zawacki, Milestone Group
SPEAKERS INCLUDE:
Lior Netzer, Akamai Technologies Andrea Traversone, Amadeus Capital Partners Limited Kevin Peters, AT&T Zygmunt Lozinski, IBM Corporation Malcolm Nicholas, IBM Global Business Services
MODERATOR:
Nicolaus Henke, McKinsey
SPEAKERS INCLUDE:
Dr Michael Reilly, Doro Christian Lindholm, Fjord Dr Josep M. Picas, Hospital de St. Pau Barcelona Martin Kopp, SAP AG Jose Perdomo, Telefnica
12

Business Transformation: Operators as Intelligent Partners
Networking Break 17:30 18:00 Mobile World Live Keynote 18:00 18:45
The GSMA Mobile World Congress and Mobile World Live are proud to host the Ford Motor Companys executive chairman Bill Ford Jr. in the first of the 2012 Mobile World Live keynotes. During 2011, Ford unveiled a number of prototype and concept technologies that demonstrated the company is already on the path to achieving its vision of the connected future. Bill Fords presence at the 2012 Mobile World Congress will mark the first time Ford executive chairman has delivered a keynote technology speech in Europe. Join this special session to discover how Ford is working towards improving the motoring experience through technology innovation and ubiquitous connectivity and share in Bill Fords vision of the connected future.
16:00 17:30
With the spread of the mobile Internet, smartphones and the emergence of M2M, the role of service providers within an increasingly complex value chain has evolved and as new devices emerge, more change is on the horizon. This evolution exposes service providers to the needs of new industries; those service providers that can work with and support these needs will thrive while the slowest will fall by the wayside. Service providers networks, billing relationships, data handling and wealth of information offer magnificent opportunities for would-be partners to take advantage of. However, the challenge for service providers lies in presenting these in useful formats to support creative and lucrative partnerships. The success of OTT players is testament to past shortcomings in this area. How can service providers rise to the technical and business challenges of becoming intelligent partners to diverse industries? This session examines the hurdles to overcome and outstanding examples to follow.
KEYNOTE SPEAKER:
Bill Ford Jr.
Executive Chairman Ford Motor Company
MODERATOR:
Tony Poulos, TM Forum
SPEAKERS INCLUDE:
Bill Archer, AT&T Khalifa Al Shamsi, Etisalat Jeff Warren, Expedia Mobile Vaughan Smith, Facebook Susie Kim Riley, Northbridge Venture Partners Michael Manzo, Openet Daniel Gurrola, Orange Chris Barraclough, STL Partners Kennet Radne, TeliaSonera
MWC12 Conference Preview
13
Day 2 Tuesday, 28 February

Keynote 3: Mobile Operator Strategies in Developing Markets 09:00 10:30
The positive impact of mobility on developing economies is well documented, and as the number of global mobile connections continues to grow, many of the additional connections will come from the developing world. But bridging the digital divide is about more than merely providing access to mobile phones. How have operators tailored their business models to thrive in a world where economic constraints are most harsh? How have the services they have provided helped to enrich the lives of consumers and communities? What impact will mobile have on users who are accessing the Internet for the first time? How can this spur a new wave of innovative services and help the developing world to continue its upward trend of economic inclusion? The CEOs of many of the worlds leading operators will share their insights and pioneering work in this developing world in a keynote which will challenge conventional wisdom and paradigms from the developed world.
Networking Break 10:30 11:00 Keynote 4: Exploring the Mobile Cloud 11:00 12:30
As individuals and enterprises become increasingly mobile, the demand for online storage, delivery and access of content and availability of services is exploding. This is a mobile cloud world, a world where ones entire life must be accessible remotely and instantly from any device of choice. In this scenario, players across the industry, including regulators, must collaborate to address the challenges of technological reliability, online privacy, user safety as well as cultural barriers. In the end, users demand to have personal clouds, be it for entertainment or work, will pose a number of challenges for all participants in the ecosystem, including governments. How will the mobile industry deliver a seamless service experience while dealing with this new paradigm where all our content is stored online? Where are we in terms of readiness and ability to offer reliable and affordable cloud services? And which are the biggest hurdles to overcome as these services become widely adopted worldwide? CEOs from across the value chain will discuss the future of the mobile cloud, its requirements and drivers, and innovations we can expect to see in the coming years.
MODERATOR:
Siki Mgabadeli, Freelance Anchor & Producer, SAFM
KEYNOTE SPEAKERS:
Sunil Mittal
CEO & MD Bharti Airtel
MODERATOR:
Stuart Carlaw, ABI Research
Santiago Fernndez Valbuena

Chairman & CEO Telefnica Latin America
KEYNOTE SPEAKERS:
Ben Verwaayen
CEO Alcatel-Lucent
Jo Lunder
CEO VimpelCom
John Chambers
Chairman & CEO Cisco
Ren Obermann
CEO Deutsche Telekom
Ryuji Yamada
President & CEO NTT DOCOMO
14

Networking Break 12:30 14:00 Mobile Applications: Building for Tomorrow The Evolution of App Development 14:00 15:30
The changes in the app-development environment have been many and varied over the last few years. The journey from 2007, when the market that didnt even know what apps were, let alone really use them, to where we are today has already seen the rise and fall of several development platforms. This fluctuating landscape has forced developers to make difficult choices about what to develop for which platform. Plus its getting harder and harder for individual apps to stand out as they become victims of their own success. This session will look at the current app development landscape and will examine the emerging trends that will shape the future ecosystem. Speakers will discuss the drivers for change, the value of HTML5 versus developing for native platforms and the problem of discovery. They will also look beyond handset-based apps to mobile apps for TV, for cars etc., and will consider what the ecosystem and business models for non-handset and cross-platform apps look like. There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities commercial, technical, regulatory, cultural needed to deliver fully realised mHealth services means that no single player can do it on their own. This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. It will discuss the efficacy of existing mHealth projects and consider how to build sustainable mHealth business models for low and middle income countries.
MODERATOR:
Patty Mechael, mHealth Alliance
SPEAKERS INCLUDE:
Manoj Kohli, Bharti Airtel Debra Sloane, Cisco Dirk Roets, GeoMed Tim Wood, Grameen Foundation Gustav Praekelt, Praekelt
Mobile Cloud: Home of the Future Embraces Mobile Cloud 14:00 15:30
Mobile cloud services, ranging from email, messaging and storage solutions to gaming applications are increasing rapidly. Whats more, the user experience in the home is extending; cloud services are being accessed by multiple media devices using both mobile and fixed line connections. While this choice is potentially empowering for the user, it can create a fragmented user experience as the delivery of content may not always extend to all the users devices. How can the user pay for cloud content once, but access the same content seamlessly on multiple devices in the home, regardless of whether using a mobile or fixed line connection? This session will explore what mobile network operators and other service providers can do to ensure that the user remains at the centre of the cloud experience as cloud content and media devices continue to proliferate.
MODERATOR:
Tim Green, Mobile Entertainment
SPEAKERS INCLUDE:
Safdar Mustafa, Al Jazeera Jon Summers, AT&T Scott Jenson, frog Peter Broekroelofs, Service2Media Hoojong Kim, SK Telecom
Mobile Health: Emerging Markets Partnerships for Growth 14:00 15:30

The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations.
MODERATOR:
Jeff Orr, ABI Research
SPEAKERS INCLUDE:
Raffaele de Peppe, DLNA Otto Berkes, HBO Scott Burnett, IBM Jack Gallagher, Verizon
15

Mobile Advertising: Mobile in the Marketing Mix Does Having an App Count? 14:00 15:30
Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile can compete for eyeballs with TV and movies; search puts it up against the fixed internet; SMS and messaging are possible replacements for direct mail. But is such a blanket approach the right one? What is the right use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising? This session will ask how mobile should fit into a brands crossplatform marketing strategy. It will consider how we should conceptualise mobile, whether in terms of its potential to create a short term splash or to build and support long-term consumer engagement.
Mobilising the Retail Business 16:00 17:30

Its not news that mobile technologies are making a huge impact on the retail business. Instant price comparison, mobile payment technologies, competitive online alternatives and the convenience appeal that mobility brings to the casual window-shopper have surely changed the way we all shop and this industry works. By leveraging on better knowledge of consumer behaviour, demographics and context, retailers are developing more attractive ways to improve the overall shopping experience, all the way from inventory management one of the most important secrets of the trade to mobile payments and transactions and it seems that the smartphone revolution has just started to redefine the retail business. This session will bring together executives from different players in the mobile retail ecosystem to discuss the latest trends and drivers that are shaping this revolution.
MODERATOR:
Joy Liuzzo, InsightExpress
MODERATOR:
Mark Newman, Informa Telecoms & Media
SPEAKERS INCLUDE:
Michael Bayle, ESPN Naveen Tewari, InMobi Scott Seaborn, Ogilvy Group UK Ludovic Lvy, Orange Jay Altschuler, Unilever Alex Moukas, Velti
SPEAKERS INCLUDE:
Marcelo Claure, Brightstar Mihir Shah, Groupon James Anderson, Mastercard Mike Wehrs, Scanbuy Ronalee Zarate Bayani, Taco Bell
Networking Break 15:30 16:00
16

The Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation 16:00 17:30
The enterprise is becoming increasingly mobile and personal. The lines between work and personal lives are blurring; the use of personal mobile devices in the workplace is adding to the complexity for enterprise IT departments which must manage this proliferation of personal mobile devices and ensure device security. In light of the growing consumerisation of IT, how can enterprises most effectively mobilise securely? Are bolt-on mobile enterprise solutions sufficient, or is it necessary to integrate mobile solutions deep within the enterprises infrastructure fabric? What is clear is that enterprise mobility needs to offer a compelling user experience. This session will showcase examples of solutions that are successfully mobilising the enterprise. It will also discuss the challenges faced by mobile network operators and other service providers in rolling-out mobile enterprise solutions in the age of IT consumerisation and will ask how enterprises can most effectively utilise mobile technologies to maximise workforce productivity.
Mobile Cloud: Operators in the Drivers Seat Cloud & Network Intelligence 16:00 17:30
In recent years operators have struggled against the threat of disintermediation from disruptive Over The Top players and the prospect of being relegated simply to pipe status, dumb or not. Today, technology trends offer operators the chance to gain renewed relevance for their customers. The increasing convergence between networks, IT and cloud capabilities offers operators many new ways of understanding their customers, networks and services. This in turn opens up a wealth of opportunities to deliver smarter services, engage in timely ways with customers and identify cost savings. The visibility and control enabled by combining cloud methodologies with extra intelligence in the network will be vital to reclaiming a share of customers attention and wallets. This session examines practical experiences at the cutting edge of such activities and looks at where such capabilities will lead.
MODERATOR:
Kevin Fitchard, GigaOM
SPEAKERS INCLUDE:
Adolfo Hernandez, Alcatel-Lucent David Amzallag, Amdocs Johan Wibergh, Ericsson Ling Shao, IBM Pardeep Kohli, Mavenir Thorsten Robrecht, Nokia Siemens Networks Dr Myung Sung Lee, SK Telecom Neil Montefiore, Starhub Hakan Dahlstrom, TeliaSonera Dr Vikram Saksena, Tellabs
MODERATOR:
Nicholas McQuire, IDC Corp.
SPEAKERS INCLUDE:
Fernando Alvarez Tabio, Capgemini David Halpin, Quickoffice Inc. Alan Panezic, RIM Juan Carlos Lopez-Vives, Telefnica Multinational Solutions Srinivas Krishnamurti, VMware
17

Mobile Advertising: Context is King Advertising & Marketing with Mobile Social Media 16:00 17:30
Its no surprise that, given mobiles inherently personal nature, it has grown quickly to be a major channel for social media. This willingness of users to engage with mobile social networking offers real opportunities for brands to create contextually relevant messages for their customers. Advertisers are already getting get a grip on PC-based social media: eMarketer predicts social network advertising revenues to reach US$10 billion in 2013, almost double the $5.5 billion forecast for 2011. But the personal gets more personal and the contextual more contextual with mobile, so marketers still have a lot to contend with before marketing via mobile social networks really lives up to its potential. This session will ask how the combination of presence and social context that mobile offers can be used for brand advertising. It will ask whether audience targeting and relevance is more assured via the mobile channel, and how the mobile social media approach can fit with a wider advertising campaign.
In 2010s inaugural Mobile World Live Keynote, Googles executive chairman Eric Schmidt famously proclaimed Googles new strategy of putting Mobile First! The following year saw Eric Schmidt return to give an update on the meteoric rise of Android and emphasised the importance of LTE and cloud computing to the future of new mobile services and innovative technologies. Make sure to once again join Googles executive chairman Eric Schmidt for what promises to be another excellent and thought leading contribution to the Mobile World Live keynote programme.
KEYNOTE SPEAKER:
Eric Schmidt
Executive Chairman Google
MODERATOR:
Helen Keegan, Mobile Media Specialist
SPEAKERS INCLUDE:
Rupert Daniels, Arsenal FC Renate Nyborg, Edelman Karl-Heinz Land, Microstrategy Thom Brenner, Nokia Uri Blackman, UberMedia
View MWC 2011 Highlights
18
Day 3 Wednesday, 29 February

Keynote 5: Mobile OS & Applications 09:00 10:30
Applications continue to transform the mobile experience, offering new and innovative ways of delivering services and experiences to an ever wider audience. In a shake-up of the traditional mobile value chain, new ecosystems are being built around software platforms and operating systems, constantly redrawing the line between partners and competitors in a dynamic environment. This new paradigm continues to pose a real threat of disintermediation for operators, and as the mobile industry becomes ever more reliant on Internet-based communications, the importance of software in the value chain is only set to grow. What steps are traditional mobile players taking to ensure they remain a relevant voice for their end users and which partnerships will prove most conducive to that end? How do new challengers see this competitive landscape and the role they are set to play? How will the roll out of new web standards such as HTML 5 and IPv6 impact the ecosystem? In this session, CEOs from across the mobile ecosystem will take the stage to share their thoughts on these industry-changing issues.
Keynote 6: Financial Services in a Mobile World 11:00 12:30

Despite the incredible success enjoyed by the first wave of mobile money services, more advanced financial services have been slow in coming to mobile in emerging markets. At the same time, technology innovation and mobile applications such as NFC have played an important role in driving demand in developed economies, but have yet to reach worldwide adoption. All this is set to change as operators, financial institutions and regulators make giant strides towards building the necessary regulatory and business frameworks to support mobile money services on a truly global scale. In addition, the proliferation of NFC-enabled handsets, and the deployment of the associated infrastructure is also reaching the tipping point which will bring advanced mobile money services to the mass market. 2012 promises to be a pivotal year for the mobile and financial industries as they seek to offer the best of both worlds in an integrated, profitable and secure way. Which financial services will prove most successful on a global scale, and which will be confined to local geographies? How important a role will regulation continue to play? With trust and accountability being critical factors in the financial services space, what assurances and protections are operators and their partners able to provide consumers? To discuss these questions and more, CEOs from financial institutions and mobile operators will take to the stage in a keynote dedicated to addressing the complex issues surrounding mobile money.
MODERATOR:
Rajeev Chand, MD & Head of Research, Rutberg & Co
KEYNOTE SPEAKERS:
John Riccitiello
CEO EA
MODERATOR:
Peter Chou
CEO HTC
David Pringle, Freelance Content Consultant & Editor
KEYNOTE SPEAKERS:
Don Callahan
COO & CTO Citigroup
Stephen Elop
President & CEO Nokia
Michael Abbott
CEO ISIS
Jon Fredrik Baksaas

President & CEO Telenor Group
John M. Partridge
President Visa
19

Regional Focus: BRICS & The Challenges of Innovation 13:45 15:15
Brazil, Russia, India, China and South Africa, a group of large emerging markets regularly grouped together under the acronym BRICS, are amongst the top five global mobile markets with nearly 45% of the worlds subscribers in total. Obviously, the biggest contributors for such massive numbers are China and India with nearly one billion subscribers each, but proportionalities aside, these five markets have been, at least for the last few years, the biggest growth drivers in their respective regions for global vendors and mobile operating groups. However, it is not easy for mobile operators to thrive in these markets. Complicated and heavy taxation coupled with slow regulation hinders innovation. Low average national income is a natural barrier to increasing ARPU and to offering value added services. High growth in prepaid markets still keeps operators too busy to invest in services designed to adjacent verticals such as financial services, automotive and healthcare. This session will examine how key industry players in such diverse countries are managing to drive growth, cope with a demanding and ever-expanding subscriber base and promote the next wave of innovation.
Networking Break 12:30 13:45 Mobile Innovation: A Vision of 2022 13:45 15:15
The rapid pace of innovation in the mobile industry has accelerated even further in the last 12 months. With the arrival of LTE, the growth of embedded services and global adoption reaching new peaks, the potential for mobile has never been greater. Mobile has fundamentally transformed the way that we interact and connect with each other. This session will look at the future innovations and trends that will shape how we communicate in the next 10 years. Over 90 minutes we will showcase demonstrations from a number of innovators in the mobile industry. All presenters will be given a short speaking slot and spectators will be able to vote for the most inspiring participant. From concept to product, technology to service, what will have the most impact in 2022?
MODERATOR:
Siki Mgabadeli, SAFM
MODERATOR:
Paul Lee, Deloitte
SPEAKERS INCLUDE:
Marco Quatorze, America Movil Fabrizio Mambrini, Cell C Rajiv Bawa, Uninor Mikhail Gerchuk, Vimpelcom
SPEAKERS INCLUDE:
John Donovan, AT&T Peter Santos, Audience Ambarish Mitra, Blippar John Malloy, Blue Run Ventures Erik Kruse, Ericsson Hkan Eriksson, Ericsson Lars Hard, ExpertMaker Micah Adler, Fiksu Tim Boddy, Goldman Sachs Mike Bell, Intel Dr Promod Haque, Norwest Venture Partners
20

Networks: Infrastructure Costs in the Age of Austerity 13:45 15:15
Many developed telecoms markets are struggling against static or declining ARPUs, while operators in emerging markets typically serve low-ARPU customers from the start. Cutting the cost of deploying and managing infrastructure is a valuable profit enabler. However, demand on the networks is growing throughout the globe, making cost reductions harder to effect. In todays environment of austerity, operators are rethinking business models, searching out new solutions and revisiting old ones to deliver lower-cost networks. This session highlights some of the most outstanding examples of ingenuity and shows how operators around the world can employ similar measures.
Consumer Devices: Riding the Next Wave of Smart Devices 13:45 15:15
Smart consumer devices from smartphones to tablets, eReaders, connected TVs and more are changing from being premium items to suit mass-market customers. While this offers potentially significant new revenue streams from end users, it also adds to the much-discussed data tsunami. Moreover, as Internet, application, content and device companies scramble to take advantage of this brave new world, operators risk becoming marginalised unless they can develop business strategies and partnerships to gain a share of a fruitful new market. What will the smart device future look like and where do operators fit into it? What strategies and services offer the greatest opportunities? How can operators avoid simply being drowned in data? We examine how operators across the globe are leveraging their positions and resources to take their share of these new revenue streams.
MODERATOR:
Gabriel Brown, Heavy Reading
SPEAKERS INCLUDE:
Stephen Bowker, Aircom International Robert Pepper, Cisco Valter DAvino, Ericsson Bob Cai, Huawei Simon Brown, ip.access Steve Shaw, Kineto Wireless Mark Bole, Mesaplexx Oleg Svirskiy, MTS Russia Selina Lo, Ruckus Wireless Rajiv Mehrotra, Shyam Yogesh Malik, Uninor
MODERATOR:
Jonathan Carson, Nielsen
SPEAKERS INCLUDE:
Mung Ki Woo, Mastercard Todd DeLaughter, mFormation Gavin Kim, Microsoft Morten Warren, Native Design Steve Alder, Telefnica Digital Rob Conway, Vimpelcom
21

Mobile Advertising: The Mobile Advertising Ecosystem Making it Work 13:45 15:15
As mobile increasingly becomes a recognised medium for brand advertising and marketing, albeit one that in most cases still only attracts tentative investment, the value chain is expanding. There are two underlying approaches emerging: one that sees mobile as a separate channel to be used either independently or to be fitted at the edges of a wider campaign; the other considers mobile to be just one part of the marketing mix but one that is nevertheless central to media planning from the start. This session will take a practical look at how the value chain is evolving for mobile advertising. It will examine what type of players are currently in the mobile advertising value chain, consider the return on investment of the model as it currently stands, and discuss what the marketplace should look like to sustain a fruitful mobile advertising channel.
Networking Break 15:15 15:45 Mobile Money: NFC Services Gain Momentum 15:45 17:15
NFC services are gaining momentum and the market potential is significant. Frost and Sullivan estimates that by 2015 there will be more than 860 million NFC-enabled handsets worldwide. Furthermore, Juniper Research forecasts that the payment value of NFC will reach US$170 billion worldwide by 2015. Several of the worlds handset manufacturers, mobile network operators and payment providers have begun to roll-out commercial NFC services in several markets, with the number set to grow over the coming year. NFC is well-known in the area of mobile payments, but beyond this, it can facilitate mobile ticketing, mobile couponing, the exchange of information and content, control access to cars, homes, hotels and many more services. This session will provide an overview of whats happening in the world of NFC, exploring what recently rolled-out commercial NFC services look like and what future services are expected to offer to consumers. The session will also address what is required of th e mobile ecosystem to facilitate the widespread adoption of these services.
MODERATOR:
Anna Bager, IAB
SPEAKERS INCLUDE:
Andrew Graham, Adidas Jason Spero, Google Nick Wiggin, Huawei Eric Bader, Initiative Kristin Skogen Lund, Telenor
MODERATOR:
Dr Nav Bains, GSMA
SPEAKERS INCLUDE:
Ron Hirson, BOKU Alberto Jimenez, Citigroup Marc B. Keller, Citigroup Ryan Hughes, Isis Thierry Millet, Orange
22

Embedded Mobile: State of the Market 15:45 17:15
While the consumer electronics segment is well-established in the utilisation of embedded mobile in, for example, e-readers and tablets, the automotive, healthcare and utilities sectors represent relatively untapped market opportunities for the mobile ecosystem. Safety, security and infotainment services in cars, and smart metering utility services are just some examples of embedded mobile solutions which are having a tangible effect on peoples lives. Mobile network operators are uniquely positioned to take advantage of the huge market opportunity; they provide the ubiquitous network connectivity, are developing the Embedded SIM and have the mobile infrastructure and customer support services in place. Mobile network operators can further strengthen the embedded mobile proposition by working closely with vertical sectors to bring these solutions to market. This session will provide an overview of the embedded market. It will also address the challenges in bringing profitable embedded solutions to market and will ask whether mobile capacity is able to cope with the expected growth in demand for embedded mobile solutions.
Networks: Delivering Quality of Experience, Despite Capacity Constraints 15:45 17:15

Consumers and enterprises often face low barriers to switching mobile network operators, and one of the key drivers of switching behaviour is a poor quality of experience with that provider. Network capacity is frequently discussed as a limiting factor on delivering a good quality of service, particularly relating to low-latency services such as content in busy areas has become an expensive priority. However, the relationship between Quality of Experience and network capacity is not straightforward and operators risk spending in vain. Meanwhile a variety of techniques, particularly when used holistically, can improve the customer experience and delay the need for expensive new cell sites. So how do operators monitor and deliver top-quality experiences without breaking the bank? Find some of the best thinkers on the issue in this session.
MODERATOR:
Dan Warren, GSMA
SPEAKERS INCLUDE:
Atul Bhatnagar, Ixia Khalid Al Kaf, Mobily Labib Shalak, Mobinets Marc Zionts, Ortiva Wireless Van Jacobson, PARC Jongtae Ihm, SK Telecom Jeffrey Glueck, Skyfire Jeff Gordon, Syniverse John Aalbers, Volubill
MODERATOR:
Matt Hatton, Machina Research
SPEAKERS INCLUDE:
David Haight, AT&T Dr Michael Wrtenberger, BMW Group Chris Chung, British Gas Amir Lahat, Nokia Siemens Networks
23

Media & Entertainment: The Future of Mobile Music 15:45 17:15
There is so much potential, but as yet, so much untapped opportunity for mobile music services globally. Will the future be in the cloud, indelibly linked to social media, or is the future of music on mobile all about the live experience? Can mobile based ticketing, live streaming, location, merchandising and social media be harnessed together to engage fans as never before? Whats at stake for artists in the next phase of digital music evolution? This session will bring todays music and Internet pioneers together with leading mobile players to explore the future of distribution and discovery, new business models, enabling technology innovation and many other developments. Expect to hear the unexpected from influential music managers, game changing artists and global mobile players in the ecosystem. examine the current mobile marketing state of play in these markets, will consider the consumer appetite for receiving marketing via their mobiles and will ask how the ecosystem should evolve to make the most of the nascent opportunity these markets offer.
MODERATOR:
Noah Elkin, eMarketer
SPEAKERS INCLUDE:
Gustavo Ross Quaas, Activ@Mente & Mexican Association of Advertising Agencies Mark Strecker, Amobee Dr KF Lai, BuzzCity Ghassan Hasbani, STC
When Ericsson President and CEO Hans Vestberg predicted in 2010 that the number of internet connected devices would reach into the tens of billions, the claim was met with a degree of scepticism. As more and more vertical sectors begin to realise the incredible value embedded mobile technology can bring to their business and operating models however, the mobile industry appears ever closer to realising this incredible potential. How will these billions of connected devices impact our broadband networks, both fixed and wireless, and what investments in ICT infrastructure will be required to insure a smooth transition to the connected economy? How will all of these new devices affect our everyday lives and how will people be able to interact with the internet of things? What new platforms and services will these devices enable? In the final Mobile World Live keynote of the 2012 Mobile World Congress, Hans Vestberg will provide a tantalising glimpse into the future of the mobile industry.
MODERATOR:
Brian Message, Music Managers Forum Ralph Simon, Mobilium Global
SPEAKERS INCLUDE:
Bertis Downs, Artist Manager Axel Dauchez, Deezer Laurence Le Ny, Orange France Telecom Ceci Kurzman, Nexus Management Alex Ibasco, SMART Fernando Madeira, Terra Latin America
Mobile Advertising: Emerging Markets 15:45 17:15

Mobile is the brave new frontier for brands seeking to capitalise on opportunities in the high growth markets. Why? Because mobile is becoming the communication channel of choice for these consumers. For instance, more than 60% of Indian mobile Internet users never even use the Internet via a PC, and this mobile-first behaviour is being repeated across the emerging markets. It is this phenomenon that makes mobile a key gateway to new consumers in the emerging economies. This session will look at the opportunities and challenges for all players in the mobile advertising ecosystem to build mobile into a successful channel for advertising in the highgrowth markets. Players from across the value chain will
KEYNOTE SPEAKER:
Hans Vestberg
President & CEO Ericsson
24
Day 4 Thursday, 1 March

Keynote 7: Driving the Mobile Technology Evolution 09:30 11:00
As mobile operators across the globe upgrade their networks to LTE, the full promise of fast and ubiquitous mobile broadband is becoming a reality. However, as demand for data services continues to grow, it will become increasingly important for operators to deploy technologies which will not only make their networks more intelligent, but also make the best use of their spectrum allocations. Network architectures will need to evolve to reflect both the density of these new networks as well as the increased capacity they will carry. The drive to scale up the deployment of LTE-enabled devices will be just as important, while at the same time LTE Advanced looms large on the horizon with a whole new set of questions and challenges. Which factors will determine the technology investments operators make in the coming years? Can the industry do more to work collaboratively and build greater efficiencies into the R&D and manufacturing process? How will regulation impact the growth of the mobile ecosystem? Join some of the industrys technology pioneers as they discuss the future of the networks which underpin all that is mobile.
Networking Break 11:00 11:30 Mobile Money: Delivering Innovative Mobile Payment Services 11:30 13:00
A wide range of mobile payment products and services have been rolled-out globally to date, largely focused on the purchase of digital goods and services. The mobile payments market is expected to reach $670 billion by 2015, according to Juniper Research, and the scope of mobile payments is broadening outside of digital goods and services. In light of the expected growth in mobile payments, service providers continue to look for new ways to innovate and utilise technology to execute payment transactions and deliver an improved user experience. Virtual cards enabling online payments, virtual currencies and credit card readers are just some examples of technology innovations in mobile payments. However, delivering innovative mobile payment services is not just about the underlying technology; a streamlined value chain and a customer-focused go-to-market strategy are also critical factors in delivering successful mobile payment services and gaining competitive advantage. This session will explore the latest innovations in mobile payments. It will also address the challenges for the ecosystem as well as the critical success factors in delivering innovative services in the highly-competitive mobile payments space.
MODERATOR:
Gabriel Brown, Heavy Reading
KEYNOTE SPEAKERS:
Warren East
CEO ARM
MODERATOR:
Dave Birch, Consult Hyperion
Kevin Johnson
CEO Juniper Networks
SPEAKERS INCLUDE:
Olivier Piou, Gemalto Osama Bedier, Google Rodger Desai, Payfone David Marcus, PayPal Bill Gajda, Visa
Dan Hesse
CEO Sprint Nextel
Shi Lirong
President ZTE
25

Embedded Mobile: The Market Opportunity in the Automotive and Utilities Sectors 11:30 13:00
The automotive and utilities sectors, amongst others, represent strong market opportunities for mobile network operators and other service providers. Embedding telematics into vehicles which use mobile connectivity to deliver safety and security services, and infotainment services such as Internet access, live traffic updates and weather reports are becoming increasingly commonplace. Meanwhile, mobile connectivity is enabling utilities suppliers to more effectively manage the supply and demand of consumers energy and water. The market opportunity for embedded mobile in the automotive and utilities sectors will be evaluated in this session. It will also explore the types of services that can be expected in the future and the role of the various players in the value chain in bringing these solutions to market, whilst addressing critical successful factors. Mobile operators have already started to deploy heterogeneous network structures combining different generations of wireless technologies, often embedded in an environment of macro-, micro- and even femto-cells. Furthermore, LTE-Advanced features, new centralised RAN and smart network architectures are currently being developed and evaluated. As a result, many of the elements needed to deliver a flexible, intelligent network already exist or will appear in the near future. The main challenge is to do it right to bring the pieces of the puzzle together in a way that supports an operators financial, technical and business needs throughout the evolutionary process. This session highlights how industry leaders are working towards this and what steps should be taken.
MODERATOR:
Luis Jorge Romero, ETSI
SPEAKERS INCLUDE:
Marcus Weldon, Alcatel-Lucent Bill Huang, China Mobile Research Centre Thierry Maupile, Cisco Dr Peter Meissner, NGMN Sandro Dionisi, NGMN Michael Wennesheimer, Vodafone Xiaodong Zhu, ZTE
MODERATOR:
Dominique Bonte, ABI Research
SPEAKERS INCLUDE:
Miguel Stilwell DAndrade, EDP Distribuicao Doug VanDagens, Ford Motor Company Larry Haddad, Nissan International SA Carlos Lourenco, Optimus Marc Sauter, Vodafone Rui Paiva, WeDo Technologies
Technology Evolution: Network Architecture Evolution

11:30 13:00
Even in the near future, operators will need to deliver higher capacities, new services and higher Quality of Service to the customer, while improving efficiency and lowering cost internally. For most operators, this revolution must be achieved by an evolution in their radio, aggregation and core networks.
26

Mobile Money: Emerging Markets Where are the Opportunities for Mobile Money? 14:30 16:00
Several emerging markets represent strong growth opportunities for mobile money due to the high numbers of unbanked and under-banked customers. Money transfers, bill payments, cash withdrawals and forms of micro financing, often through simple but secure SMS messaging, are just some examples of mobile money services which are proving valuable to consumers in emerging markets, where mobile phone usage is high but access to traditional banking services is limited. This session will explore where opportunities exist for mobile money services in emerging markets. It will discuss the role of mobile network operators, financial institutions and payment providers and the challenges in bringing mobile money services to emerging markets. mobile connectivity into consumer electronics devices, and will consider the possible alternatives.
MODERATOR:
Mark Winther, IDC
SPEAKERS INCLUDE:
Martin Krling, Ericsson Marc Overton, Everything Everywhere Macario Namie, Jasper Wireless Kristin Gillespie, Sony Electronics Inc.
Technology Evolution: Network Operations Evolution

14:30 16:00
Technology developments and business pressures are destroying many old barriers between networks and IT, voice and data, fixed and mobile, telecoms and Internet. This change offers operators the chance to manage their networks and services in new ways, lowering costs and opening up fresh business opportunities. However, for operators to take full advantage of these opportunities requires some radical changes throughout their business, networks and IT systems. There are considerable challenges to overcome, not least the management of converged networks, of different wireless technology generations and of an increasingly complex multi-vendor environment. Based upon practical experience, this session focuses on how to evolve mobile network operations effectively. It offers delegates the chance to understand the path towards a new style of network operations, how to take advantage of its benefits and how to avoid the dangers on the way.
MODERATOR:
Jean-Marie Letort, Greenwich Consulting
SPEAKERS INCLUDE:
Andy Chong, Axiata Group Maarten Boute, Digicel Haiti Themba Khumalo, MTN Uganda Jawahar Kanjilal, Nokia
Embedded Mobile: Consumer Electronics The Case for Embedding Mobile Connectivity 14:30 16:00
As the demand for consumer electronics such as tablets and e-readers goes from strength to strength, mobile network operators must contend with a huge increase in multimedia traffic on their networks. What types of consumer electronics are expected to place the most demands on mobile networks? What are the different use cases? How can mobile network operators best meet the growing demand for mobile connectivity while maintaining the same Quality of Service that consumers have come to expect from their electronic devices? This session will explore the landscape of embedded consumer electronics and the business case for embedding
MODERATOR:
Daniel W. Burger, Capgemini
SPEAKERS INCLUDE:
Philippe Leon, HP Zhu Haobing, Huawei Balzs Bertnyi, Nokia Siemens Networks James Haddock, Oracle Thierry Bonhomme, Orange-France Telecom Ibrahim Gedeon, Telus
27
MWC Event App
MWC Event App

Make the most of your time at Congress and have all the important event information at your fingertips with the new MWC Event App. Newly redesigned, this native app gives you the information you need to navigate MWC and still fits in the palm of your hand. Download the MWC Event app and enjoy these features:
AGENDA
Browse agenda Search the speaker list View session details View agenda by topics Create a personalised schedule*
MAPS
Locate an exhibitor Search exhibitors by products Find your way around Fira Montjuc
EXHIBITORS
Find company information Search by keywords, topics, name Get exhibitor details Create a list of favourites* Request a meeting*
ATTENDEES*
Browse the list of attendees Search by keyword, company, name Connect and message attendees Send meeting requests
AUGMENTED REALITY (AR)

See the venue come alive through the virtual guide Travel to and around MWC more efficiently Search and locate exhibitors easily Locate important points of interest Explore special features including games
MY ZONE*
Update and customise profile Manage personalised schedule View favourite exhibitors Receive, reply and create messages to other attendees and exhibitors
Download Now!
* Requires My MWC access
The MWC Event App is supported on major mobile platforms including iPhone, Android, Blackberry and Windows 7. Visit www.mobileworldcongress.com/app or your devices market to download the MWC event app today! We do not charge for use of this App, but carrier rates for phone, data and messaging services, including data roaming charges may apply when you use the App.
28
Ministerial Programme
The Ministerial Programme is an integral part of each years Mobile World Congress. This distinguished programme offers an invaluable opportunity for policy makers and industry leaders to discuss strategies for shaping the future of the mobile industry as well as mobiles potential to accelerate economic growth and advance social development around the world. Last year, more than 55 Ministers and 75 regulatory heads representing 131 countries joined high-profile representatives from international organisations including The World Bank, The European Commission and ITU for this industry-shaping programme of events. In 2012 this programme is expected to attract more than 400 ministerial and senior regulatory delegates from 140 nations, including 60 ministers. Attendance is by invitation only. Ministerial Programme Platinum Sponsor
Ministerial Programme Platinum Sponsor
Ministerial Programme Platinum & Networking Sponsor
Ministerial Programme Lounge Sponsor
Free Wi-Fi provided by
29
Forum Series
The GSMA aims to advance important new mobile technologies and applications through our Forum Series at Mobile World Congress, where we bring together industry players to discuss and debate important topics in dedicated sessions. Each Forum is a one-day, thought-leadership programme led by our Forum Partners and moderated by industry experts. Forum Series sessions are open to all MWC pass holders including Exhibition Visitors. For the most current information please visit www. mobileworldcongress.com/forum-series. Attendees may register their interest in attending Forum Sessions through the Attendee Application System. To do so, please visit www.mwc12applicationsystem.com.
Augmented Reality Forum

The Augmented Reality (AR) Forum is where mobile AR will expand from a research prototype to a real world solution. Mobile AR brings together people on the move, the digital content on the Internet and the physical world. It leverages the high performance of our newest devices, speed of the latest network technologies and the need of people to tap into information while on the go. Attendees will hear practical experiences through sponsors case studies, receive insights on how different geographies are adopting AR, get suggestions where to get the latest tools and services, and be the first to be found when brands, enterprises and developers are looking for information on mobile AR.
GTI Summit
The 6th LTE TDD/FDD International Summits (GTI Summit) aims at promoting the convergence of LTE TDD and FDD, boosting TD-LTE commercial deployment and exploring novel business models and applications. Pioneering operators will bring LTE deployment experience and explore business opportunities. World-leading providers will release cuttingedge products and illustrate how the industry sectors benefit from LTE. As a 38-member operator community, GTI is a virtual open platform that aims to create value for stakeholders across the TD-LTE ecosystem and drive early adoption of the technology and convergence of TD-LTE and LTE FDD. For further information on GTI Summit, please visit www.lte-tdd.org or contact with GTI@lte-tdd.org. Attendance is subject to GTI approval.
Monday, 27 February
09:30 12:30 At the Augmented Reality Forum, the Khronos Group describes its open standard APIs that provide essential acceleration for graphics, vision and sensor processing, and interoperate to enable compelling ARenabled user experiences. The AR Forum also features Khronos Member demonstrations highlighting AR-ready platforms based on Khronos APIs.
Augmented Reality Forum Platinum Sponsor
Monday, 27 February
14:00 17:00 The LTE TDD/FDD International Summit Sponsored by GTI
30
Forum Series
LTE Forum
The LTE Forum explores the coming revolution in mobile data utility and network architecture. LTE promises to provide mobile users peak data rates of over 300 Mbps for downloads and rates approaching 100 Mbps for uploads. These speeds will fundamentally alter the way users view the utility of mobile data and create opportunities for innovative application developers and entrepreneurs to approach the market. This revolution has begun with launches in Europe, North America and Asia. During the LTE Forum well discuss the challenges and opportunities network operators face when building allIP architectures, as well as their many benefits, including reduced latency and revolutionised network designs.
Tuesday, 28 February
11:15 12:30 Session Sponsored by NEC LTE started by solving clear technical objectives: improve radio spectrum efficiency and provide economical mobile broadband networks. The introduction of all-IP network architectures and various open interfaces will allow more flexibility in developing and deploying new services. This session will analyse how this evolution will enable new services to be created and the new business models available. 12:30 13:30 13:30 14:45 Sponsored Lunch Session Sponsored by ZTE LTE Summit is designed to explore the application scenarios and ZTE will take this opportunity to share its points of view on LTE application scenarios. 14:45 15:15 15:15 16:30 Networking Break Network Optimisation and Data Monetisation Sponsored by Openwave Operator profitability ultimately comes down to how well they can deliver a compelling user experience whilst optimising traffic management and network architectures. We examine holistic approaches to network optimisation, combining bandwidth maximization with best practice for managing subscriber demand: 1. Price-plan and Service innovation 2. Traffic steering and policy 3. Rich-media optimisation 16:30 17:30 Closing Cocktail Reception Join Strategy Analytics, Juniper Networks, and guest operators for an engaging discussion and cocktails!
LTE Forum Gold Sponsors
31
Forum Series
Mobile Cloud Forum

Cloud computing is being touted as the future of the web due in part to its current and expected impact on desktop technologies. This convergence between devices and the computing solutions that enable them is spilling over into mobile, where cloud computing is poised to become a disruptive force in the mobile device world. Considering the growth in smartphone proliferation, as well as increased smartphone capabilities, we are on the verge of a perfect storm that will catapult mobile cloud computing to be a significant approach to app development and value delivery. Mobile Cloud Forum will focus on how cloud computing will revolutionise mobile applications and the mobile ecosystem.
Wednesday, 29 February
13:30 14:45 Session Sponsored by NEC The NEC Session will begin by analysing how the evolution will enable new services to be created and the new business models available. The M2M Cloud Evolution will be led Dr Heinrich Stuttgen, VP of NEC Laboratory Europe and distinguished IEEE Fellow and will explain the basic technologies facilitating this trend and close with an outlook on a diverse, exemplary set of M2M services showing the power of the M2M cloud for the future service business. 14:45 15:15 15:15 16:30 Networking Break Session Sponsored by Cisco We live in a world of many clouds, with services delivered anywhere, at any time, to any device. Join Cisco VP Suraj Shetty and a panel of experts to discuss how mobile providers can combine the data center with an intelligent network to enable dynamic, efficient, and secure on-demand cloud services. 16:30 17:30 Closing Cocktail Reception
Mobile Cloud Forum Gold Sponsors
32
Forum Series
Mobile Security Forum

The increasing power and utility of the smartphone has made it the logical next target for the bad guys, viruses, malware, spyware and more. How do insiders see the market evolving? How do you build successful and secure applications? What are best practices for layering on or incorporating information security products for mobile devices? What are key lessons learned?
15:15 16:30
Session Sponsored by Norton by Symantec Join security leader Norton and other industry experts to explore how mobile is redefining security. Well discuss how cybercriminals are adapting to the new threat landscape as well as how the emerging mobile market is driving demand for a whole new definition of the word security.
16:30 17:30
Closing Cocktail Reception
09:30 10:45 Session Sponsored by Cloudmark The collision of Internet, Social and Mobile is rapidly changing the mobile industry. These changes not only bring new revenue channels but also new security threats. In this session Cloudmark will reveal what this rapid change means to mobile network security including the latest global data on rapidly evolving threats and what operators can do to protect their network, their consumer subscribers and their business subscribers. Networking Break Session Sponsored by AdaptiveMobile AdaptiveMobile, joined by a panel of leading industry experts, will share the very latest advances in mobile security, unveil the results of unique industry research into consumer security expectations, and showcase how the worlds leading fixed and mobile operators are protecting their subscribers and driving new revenues through advanced network security. 12:30 13:30 13:30 14:45 Sponsored Lunch Session Sponsored by Trend Share Trend Micros vision for the future of mobile at Mobile World Congress 2012 the worlds number one event for mobile. With consumer mobile technologies spreading through the workplace, Trend Micro will reveal solutions and best practices for your company, and how to turn consumerisation into a competitive advantage. 14:45 15:15 Networking Break
Mobile Security Forum Gold Sponsors
10:45 11:15 11:15 12:30
33
Social Media at GSMA Mobile World Congress

Share info and talk about Mobile World Congress with your favourite social network in the lead up and during Mobile World Congress.
Twitter
The GSMA team is on Twitter! Follow @GSMA and @mobileworldlive, and remember to tag your tweets with #MWC12 New this year is the ability to ask a question via @GSMA_Care. The team will endeavour to reply within 24 hours. Well be sharing tagged posts through a feed on our website as well as on a Tweetwall in interactive feedback during sessions at MWC12.
Foursquare
If youre addicted to Foursquare, youll certainly be checking-in at locations at Mobile World Congress and this year, weve made that possible. There are many locations where attendees can check in. Also, watch this space for an exciting badge announcement!
Mobile World Daily

Our Mobile World Daily publications will again be available digitally. For more information visit www.mobilebusinessbriefing.com/show-daily/ Of course dont forget My MWC our attendee social networking portal, with many enhancements this year!
Facebook
If youre a fan of Facebook, follow us for news and updates at www.facebook.com/ mobileworldcongress. Well keep you updated with news and important info before and during the show. Feel free to add your own photos and stories to the community. We also want to know how you are Redefining Mobile in our first-ever Social Sharing Contest on our Facebook Fanpage! Enter your catch phrase, image or video on how mobile is changing or improving your life and the world. The best entries will win passes to MWC in 2012 and 2013. The first phase of the contest is complete, but you can enter the second phase until 14 March!
Virtual Tour
Take the virtual tour and experience what its like to attend Mobile World Congress 2012. This interactive experience takes you through the many elements of Congress, including the conference, exhibition, awards, and ample networking opportunities. See it today at www.mobileworldcongress.com/virtualtour.
LinkedIn
Use LinkedIn to start a discussion or stay in touch with those you met at a past event. GSMA Mobile World Congress has many active groups and discussions. Latest can be found at www.linkedin.com/groups?gid=1180367.
34
App Planet
Welcome to App Planet
In 2011: More than 40,000 attendees came through the door at App Planet 200+ Exhibitors More than 12,000 developers at MWC11 54% of developer community represents senior-level positions The 2012 App Planet will feature: More than 200 Exhibitors App Developer Conferences (ADCs) led by our partners
GSMA launched App Planet in 2010 to focus on the explosive growth in the mobile apps market while fostering direct communication between developers and platform owners. Now in its third year, we will once again unite the key apps players in one place, positioning App Planet as the Centre of the Apps Universe for the mobile industry. App Planet Sponsor
Great networking opportunities App Competitions
App Planet At A Glance

Monday, 27 February Tuesday, 28 February Wednesday, 29 February Thursday, 1 March
Four days of forward-looking app-focused exhibition showcasing the framework that shapes, enables and drives the app industry Nokia developerprogram.com BlackBerry Samsung IBM IMGA WIP
An ideal place for the developer community to connect, network and explore how to Redefine Mobile
Mobile App Challenge
BMIC University Mobile Challenge
36
App Planet
Monday, 27 February
App Planet, located in the Upper Village, is open to all pass holders each day of Congress and will focus on the latest technology from the fast-moving apps industry. With more than 200 app-specific exhibitors in 6,700 square metres of space, App Planet provides an abundance of opportunities for developers and mobile professionals to mingle and discover apps in action. Nokia Developer Day
GSMA OneAPI
The standard for Network APIs The GSMA OneAPI defines a commonly supported set of lightweight and Web friendly APIs to allow mobile and other network operators to expose useful network information and capabilities to Web application developers. Using our APIs means reduced effort and time to create applications and content is portable across mobile operators. See for yourself meet users and technical experts here on our stand in App Planet! Our stand is the perfect place for operators, clients and network application developers to mingle with your industry peers. More than 10 developers will be demonstrating their OneAPI applications live. To learn more about the App Planet exhibition, visit www.mobileworldcongress.com/pavilions.
Create the Amazing Every Day during Nokia Developer Day! Did you know that the Nokia Store is the most locally relevant channel available to distribute your mobile apps in more than 190 countries? Join us at Nokia Developer Day and learn how to easily and effectively distribute your apps to millions of Nokia users worldwide. We will show you the steps you can take right now with the Nokia Lumia and Nokia Asha device ranges. Plus, find out how to take advantage of Nokias superior conversion rates stemming from operator billing in 48 markets. Dont miss it! Developer Profits and Enterprise Applications
developerprogram.com and Cisco Systems, Inc. host this session on enterprise mobile application development. Learn what companies look for in mobile solutions from the third-party developer community. Find out how Cisco Systems is evolving its collaboration technologies and how developers can drive new revenues and profits in the enterprise marketplace.
App Developer Conferences (ADCs) are a special focus of App Planet. These sessions, led by our ADC partners, run a full day and give attendees the chance to learn advanced tools, techniques and channels to market. These sessions provide invaluable opportunities and direct communication with channel and platform partners. Attendance at ADCs is granted by invitation from our ADC partners. See all of the ADC opportunities and more information at www.mobileworldcongress.com/adc, then indicate your interest in attending one or more at www.mwc12applicationsystem.com!
37
App Planet
Wednesday, 29 February Tuesday, 28 February

BlackBerry Developer Day IBM Application Developer Conference
Join us to discover BlackBerry 10, the next generation platform for BlackBerry smartphones and tablets. It combines the best of BlackBerry and the best of QNX and is designed from the ground up to enable the powerful real-time mobile experiences that distinguish BlackBerry products and services. BlackBerry Developer Day is the place to fast-track BlackBerry application development and bring your apps to over 75 million BlackBerry users worldwide. Hear how to harness the power of Cascades, learn about our deep HTML5 support or how to quickly port and package C/ C++ games, Android and Flash apps for deployment on BlackBerry App World.
IBM delivers a comprehensive end-to-end mobile solution. Learn about IBMs mobile strategy and new offerings that accelerate and extend your capabilities for development, integration and management of rich mobile applications. Join us for interactive discussions and hands-on demonstrations of IBMs new capabilities to enable your organisation and your customers to build mobile applications, connect to backend systems, manage and secure mobile devices and applications while extending capabilities to the mobile business. Help your customers transform their business with mobile capabilities that enable delivery of personalised customer interaction and drive new sources of revenue from the mobile enterprise. www.ibm.com
IBM is a registered trademark of International Business Machines Corporation
Thursday, 1 March
IMGA Summit & Awards Ceremony
The International Mobile Gaming Awards Summit brings together the entire mobile gaming ecosystem for a day of networking and discussions on the sectors hottest issues. The summit closes with the awards ceremony for the 8th IMGA the international benchmark for innovation and success in mobile gaming. For this edition we have received over 500 games: the ceremony will showcase this years most inspiring products. Key moments: Panel 1: Mobile gaming and publishing Panel 2: Game development tools Grab your new opportunity to be a global player with Samsung Electronics. At Samsung Developer Day, we will offer the chances to Learn in-depth technical sessions and business opportunity about Samsungs latest devices and related APIs, S Pen SDK, Samsung Apps and Samsung Enterprise Alliance Program (S.E.A.P.); to Share your experience and opinion on the latest trends and technologies; to Network with Developers, Technicians and Business leaders. Networking lunch: live pitching by game developers Panel 3: Innovation IMGA panel and ceremony
Samsung Developer Day
Interested in attending one or more ADCs? Visit www.mwc12applicationsystem.com to learn more!
38
App Planet
Thursday, 1 March
WIPJam @ MWC12 The final exciting component of App Planet is App Competitions, where developers are given the opportunity to imagine, develop and drive apps for some of their favorite consumer brands. Were working with our mPowered Brands partners some of the largest and most well-known brands in the world and will be sharing details of the competitions very soon. Stay tuned to www.mobileworldcongress.com for up-to-date information! University Mobile Challenge
Its the biggest and the best day for Developers at MWC. Thats right; WIPJam is back for Year 5! This year, look for more Storytelling, UnPanels, Discussion Groups and a mini Hackathon. We are also adding interactive demos, speed networking and more. Get connected to industry leaders and other developers; learn about the tools and resources to shoot your way to the top! WIPJam Sessions are interactive and definitely not boring so start banking your ZZZs now for the last day of MWC. No PPT, No Panels and No Ties!
Berkeley Mobile International Collaborative (BMIC) is a non-profit education organisation dedicated to creating strategic relationships between mobile companies, innovative universities, and entrepreneurial students. BMIC spearheads a student competition, called the University Mobile Challenge, aimed at inspiring students to build innovative mobile applications. Teams build a working mobile device application, develop a business model, gather market data and present their business opportunity. The final competition, at Mobile World Congress 2012, showcases each finalist team as they share their business plan with a panel of judges, which include venture capital partners and BMIC sponsors. BMIC is a non-profit education organisation helping todays college students become tomorrows innovators. For more information visit www.bmic.org.
App Planet is a perfect place for the developer community to connect, network and explore how to redefine mobile. The App Lounge is a Wi-Fi enabled area within App Planet that provides a central meeting point for like-minded developers to discover how mobile connects, entertains, informs and inspires us, ultimately changing how we live and who we are. This hot spot serves as a place to relax, read complimentary publications and join your fellow developers to exchange ideas on how you can enable, lead and accelerate the redefinition. App Lounge Sponsor
e App Monetization Exchange
39
Global Mobile Awards
About the Global Mobile Awards Global Mobile Awards Ceremony

Honouring excellence and innovation in mobile communications, the GSMAs 17th Annual Global Mobile Awards will recognise the best of the ecosystem. The GSMA has introduced some key new enhancements for the 2012 awards programme. Reflecting the explosion in demand for a world of mobile applications, this begins with new categories for Apps of the Year that will be determined by user choice and judged on statistical evidence of market demand, as well as Best App, and a new Most Innovative App category that was open for entries/submissions. For 2012 we have introduced specific categories for Best Smartphone, Best Feature phone and a brand new Best Tablet category as part of the Best Mobile Handset & Devices Awards. In addition to recognition of the Best Handsets and Devices of 2011, our panel of judges will also search for and select the very best and most promising Handsets and Devices on show at Mobile World Congress. There are also expanded Technology and Social & Economic categories, the latter including new awards for Best Use of Mobile in Emergency or Humanitarian Situations and for mWomen Best Mobile Product or Service for Women in Emerging Markets.
Tuesday, 28 February 15:00 16:30, Hall 5, Auditorium 1

Join us as we recognise and award the best in mobile. Global Mobile Awards for 2012 will be presented in the following categories: Apps of the Year Best Mobile Handsets and Devices Mobile Marketing and Advertising Mobile Innovation Best Technology Social and Economic Development Best Mobile Services Thirty awards will be presented during the ceremony, the afternoon awards ceremony is open to all Mobile World Congress Platinum, Gold and Silver Pass holders, as well as preapproved Global Mobile Awards nominees and all accredited members of the press. Platinum Awards Sponsor
Hosted by Tim Minchin

Tim Minchin is an internationally acclaimed comedian, songwriter, singer and pianist. He has sold out his shows internationally and has appeared on radio and television around the world. He composed the music and lyrics for the Royal Shakespeare Companys musical version of Roald Dahls Matilda in Londons West End, where it won Best Musical at the Evening Standard Theatre Awards in 2011. Renowned for his sharp lyrical observations and extraordinary musicianship Tims achievements include the Perrier Best Newcomer award (Edinburgh Fringe Festival) and the Best Alternative Comedy Act at the US Comedy Arts Festival in Aspen. See www.timminchin.com for more.
Awards Category Sponsor Apps of the Year
For more information, please visit www.globalmobileawards.com.
40
Congress Enhancements
Free Public Wi-Fi
Following the success of last years free public Wi-Fi service, the GSMA is once again offering free Wi-Fi service to attendees of Mobile World Congress. We are increasing the coverage of the service to areas such as the entrance at Plaa Espanya and outside Hall 5, and have worked closely with our partner to improve upon the Wi-Fi offered in 2011. Please note the Wi-Fi network name and password required for connecting to the free Wi-Fi service: Network Name: MWC2012_FREE_WIFI Password: mwc2012wifi Hall 2.1 GSMA Media Centre Hall 2.1 Networking Lounge Hall 2.1 GSMA Seminar Theatre Hall 3 Courtyard Restaurant Hall 4 VIP Networking Lounge Hall 4 Executive Hospitality Suites Hall 4 Business Centre Hall 5 Entire Hall, including all Conference Locations Hall 7 Auditoria A, B & C Hall 7 App Planet Breakout Rooms Hall 7 App Lounge Zone 4 Paella Restaurant Access Point at Plaa Espanya Access Point near Hall 5 National Palace in Montjuc
Experience a world where everything intelligently connects. See a living future at the GSMA Connected House, one where everyone and everything will benefit from intelligent wireless connections. Find out how homes become smart, city and transport networks will be optimised, healthcare reach extended and the growing needs of mobile consumers and businesses met. Explore how mobile is driving innovation in order to deliver economic growth, successful products, customer value and new business opportunities. Experience how intelligent wireless connections will create more value, drive efficiency and deliver a much richer experience. Showcasing key industry milestones, the vision for the future and numerous cutting edge connected solutions over two floors are the GSMA, AT&T, KT and Vodafone, with partners: Accenture, Airbiquity, AQ Corporation, Ericsson, 4NSYS, Herit, Intel, KTH, Modacom, Qualcomm, Rsupport, Sony and Zelitron.
Visit the GSMA Connected House in The Courtyard and step into a living future!
41
Augmented Reality
See MWC in a New Way
Take a journey to Mobile World Congress 2012. Experience Augmented Reality through one of this years featured experiences: To further explore Augmented Reality at MWC 2012 and receive detailed instructions, visit www.mobileworldcongress. com/AR on your mobile device or scan the QR code below:
360 Explore
Explore MWC through an interactive 360 World
MWC 2012 AR Experience provided by:
About junaio: junaio is the most advanced mobile augmented reality browser, a mobile companion and instant source of information about places, events or bargains. Whats on at the movies, where is the nearest cash dispenser, taxi stand or subway station? The best steak in town, or the hottest show? Finding your way inside exhibitions, getting added information on products, ads or news articles. This and more at your finger tips with junaio, your mobile companion. www.junaio.com. About TAB Worldmedia: Full Service Mobile Augmented Reality Agency TAB Worldmedia helps premium brands realize their mobile augmented reality strategy on the highest innovative level. As a fully independent and private agency we create and produce interactive augmented reality content to all public AR enabled mobile browsers and apps. www.tabworldmedia.com.
This experience begins on The Avenue at MWC. By physically moving your mobile device, you can learn more about different aspects of the event as if you were on site.
3D Print Ad
Make the MWC print ad come to life in 3D
The Mobile World Congress print ad will come alive in 3D and display five different icons for you to explore MWC.
42
43
mPowered Brands
mPowered Brands offers four complementary programmes onsite at Mobile World Congress, each designed to provide varying levels of education and awareness of mobile as a marketing medium. Whether you are a mobile operator, a marketing agency, a brand, or a mobile ecosystem service supplier, mPowered Brands can help you achieve your mobile marketing goals through the following: mPowered Brands Theatres mPowered Brands Mobile Ambassadors Accelerating Marketers Knowledge of Mobile Mobile is enhancing every aspect of life, and coupled with nearly six billion mobile connections across the globe, it is rapidly redefining how brands and services are marketed. With this in mind, GSMA proudly presents mPowered Brands, an inaugural event at Mobile World Congress designed to help marketers broaden their knowledge of the growing mobile marketing opportunity. mPowered Brands Zone Mobile App Challenge Each programme is available to a limited number of partners. Both the Theatres and Mobile Ambassador programmes allow the partner to control their guest list.
mPowered Brands Tablet Sponsor
mPowered Brands At A Glance

Monday, 27 February Tuesday, 28 February Wednesday, 29 February Thursday, 1 March
Exhibition
A dedicated mobile marketing-centric area where mobile marketers, ad agencies, media companies and fulfillment technology groups can showcase their offerings, content and solutions to brands and their agencies
Theatres
Technology companies share insights, announcements, demonstrations, case studies and workshops related to mobile marketing Exicon GSMA mWomen Nielsen
mPowered Brands Open Forum
McCann Worldgroup Mobile-Loco
Shanghai Intl Film Festival
Mobile and app-focused challenges that inspire developers to create original apps which help global brands and creative agencies engage with their customers
44
mPowered Brands
mPowered Brands Theatres

Located in the Hall 2 Mezzanine, GSMAs mPowered Brands Theatres offer a comfortable and visually compelling environment for marketers, ad agencies, media companies and advertising technology organisations to host clients and prospects at the worlds largest global mobile digital communications event. Your theatre, your agenda. An mPowered Brands Theatre provides you a stage to amplify your objectives, share your insights, company or solutions announcements, product and service demonstrations, case studies, workshops, etc. related to mobile marketing. Each Theatre partnership includes complimentary EVP passes for each invited guest. For detailed information regarding mPowered Brands, visit: www.mobileworldcongress.com/mpoweredbrands-overview
mPowered Brands Open Forum features presentations from the following companies:
Decoding the Future of Mobile Marketing and Enterprise Mobility
Exicon is hosting a half-day event to showcase opportunities for new revenue streams to offset the massive infrastructure costs required by the demand of todays mobile consumer, supported by HP and Intel. You will learn: How to monetise mobile content and drive ARPUs through advertising
Decode the Future of Mobile Marketing
What you can offer as services to advertisers in terms of real-time data in order to manage overall integrated marketing strategy How to leverage mobile assets to offer a suite of tools no other platform can offer Permanence, Location, Rich media, Social Graph, Identity, Transactions How ecosystem partners can help you increase revenue and market share In partnership with:
Monday, 27 February
The mPowered Brands Open Forum is a one-day, Mobile Marketing and Advertising information sharing platform, aimed at bringing together marketing companies at the forefront of mobile marketing transformation and Mobile World Congress audiences eager to learn and engage.
45
mPowered Brands
GSMA mWomen Seminar: Targeting the Womens Segment in Emerging Markets
McCann on The Mobile Economy
The GSMA mWomen Seminar will showcase the commercial and social opportunity around targeting the womens segment in emerging markets. It will present the findings from the year-long GSMA mWomen Research into Base of the Pyramid Womens Wants & Needs, as well as mark the launch of the mWomen Mobile Operator Business Case Framework and the mWomen Impact Pathway. Aiming to highlight both the challenges and immediate opportunities for the mobile industry to provide commercially successful, relevant offerings to underserved women, the findings will be followed by a high-profile panel of C-Suite executives discussing real-world examples of creating and launching mWomen products and services in market. mWomen Sponsors:
With the explosive growth of the mobile Internet, the potential for carriers, handset makers, and brands is huge. But the mobile Internet is still evolving, and so too are consumer expectations. Join McCann Erickson as it reveals its latest global research study, The Truth About The Mobile Economy. You will also hear from leading brands in this space such as MasterCard, and our McCann Chief Technology Catalysts will be on hand to discuss how brands and consumers are coming together in the mobile ecosystem. We will also showcase leading mobile innovations for 2012. Come learn the truth about these topics and network in an intimate environment with some of the largest consumer brands, telecom carriers and handset makers around the world. Mobile-Loco: The Future of the Social-Location Revolution
An Uncommon Sense of the Consumer
Mobile phones brought the digital revolution to new consumers in developed and emerging markets alike. The ultimate social media device, mobile provides the most personal way for businesses to connect with the right consumer at the right time. As the platform evolves, what are the advantages for marketers, media companies, operators, device manufacturers, retailers and others in the mobile ecosystem? Join Nielsen, a global information and measurement company operating in 100 countries, for fresh insights on todays digital consumer and how winning companies can enhance this unprecedented opportunity.
The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers. However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing: who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at this new market and the potential opportunities for brands, agencies and tech companies. Mobile-Loco: where brands, agencies, entrepreneurs and the tech industry converge. In partnership with:
46
mPowered Brands
Thursday, 1 March
China: The Land of Opportunity
mPowered Brands Zone

Located in Hall 2.1, and open to all pass holders, the mPowered Brands Zone conveniently brings together a wide array of mobile advertising solutions providers including advertising research, ad networks, and mobile operator ad solutions to address brand marketing requirements across mature and emerging markets. Exhibitors will benefit from pre-arranged or ad hoc visits by Theatre and Mobile Ambassador programme VIPs. As an exhibitor, you will have an opportunity to showcase your products and services to some of the worlds most influential: Global brand marketers Marketing agencies Decision makers in the mobile sector, including C-Level attendees
Join Chinas leading Internet and media companies to learn more about the trends, opportunities and how to do business in one of the worlds leading economies. Speakers in this special session include: Shanghai Film Festival (a pioneer in media revolution), China Mobile, Sohu.com and other leading Chinese companies. This session is organised by Shanghai International Film Festival, the largest of its style in scale, influential and vision. It is backed by Chinas largest media group and featured speakers China Mobile, Tencent (0700. HK), Sohu.com, Youku.com and more. Register at: http://chinamwc.eventbrite.com/
mPowered Brands Mobile Ambassadors

The GSMA has designed an exclusive, first-class mobile industry discovery and tour programme to help marketers/ brand leaders gain insights and make important connections for achieving their business objectives. The GSMA is inviting industry thought and solutions leaders to serve as Mobile Ambassadors and guide their invited marketers through a one-day enrichment experience at MWC12. The mPowered Brands Mobile Ambassador programme will attract global marketing agencies and their brand clients to Mobile World Congress in order to enhance their knowledge regarding the latest mobile marketing solutions. Each Ambassador will receive pre-event training on a number of emerging mobile marketing technologies which will prepare them to highlight opportunities for leveraging them during their tours. Topics include: Augmented Reality (AR) Location Based Services Marketing with QR Codes Marketing using SMS/MMS Mobile Payments Open NFC
The GSMAs Mobile App Challenge is a set of competitions for the app developer community. Each challenge is designed by Challenge sponsors to highlight and reward developers for building cool, robust mobile applications. Submissions are judged for their ability to address the criteria set forth by the Challenge sponsor. Our goal? To advance and showcase great app ideas. Look for exciting new Challenges to be announced during this years Mobile World Congress. To learn more, please visit: http://mobileappchallenge.com/sponsor-info/.
47
GSMA Seminars
Learn More about Mobile through GSMA Seminars
09:30 - 12:00 Rich Communications Ecosystem - Retaining Customer Relevance Coinciding with the first commercial RCS-e launches, the seminar agenda will review business opportunities, commercial and marketing strategies and the RCS-e specification development roadmap, with live demonstrations. This is a must attend event for anyone concerned with Business Development, Strategic Marketing and Commercial Operations, delivered by senior representatives of committed RCS-e operators. 12:30 - 15:30 NFC: Advancing The Mobile Ecosystem Mobile NFC services have reached critical mass in many countries globally, and the stimulation of the ecosystem around these services is crucial to drive demand for future growth. Involving transportation, ticketing, retail, access and more, the socio-economic benefits create opportunities that cant afford to be ignored. 16:00 17:00 Green Power for Mobile and Community Power from Mobile United Nations Secretary-General Ban Kimoon introduced the International Year of Sustainable Energy for All for 2012. The mobile industry offers a unique perspective on leveraging itself to drive this opportunity. Find out how and why you should get involved. 17:30 18:30 Mobile Agriculture: The Market Opportunity An intensive panel session showcasing the market opportunity for Agriculture VAS in emerging markets where rural is a significant growth area. The session will highlight emerging best practices and insights into overcoming challenges and launching an Agri VAS. Meet the stakeholders - mobile network operators, agricultural and development practitioners. SPEAKERS INCLUDE: Sairam Prasad, Chief Technology Officer, Bharti Infratel Maarten Boute, Chief Executive Officer, Digicel Haiti Marco Signorini, Chief Executive Officer, Econet Solar
Monday, 27 February Thursday, 1 March

GSMA Seminars provide insight and developments on key GSMA and industry initiatives. They offer a unique opportunity to hear from industry experts and further your knowledge in topical areas that really matter to the industry. The full programme and details on each session may be found at www.mobileworldcongress.com/gsma-seminars. GSMA Seminars are open to all Mobile World Congress attendees on a first come, first served basis. The Seminar Theatre is located in Hall 2.1 we look forward to seeing you!
Monday, 27 February
09:30 - 12:00 Disaster Response: Programme Launch & Workshop The GSMA will launch its Disaster Response Programme at Mobile World Congress. This programme seeks to understand how mobile operators can most effectively support each other and improve resilience among networks in disaster scenarios while identifying how the mobile industry can best help citizens and humanitarian organisations on the ground following a crisis. 12:30 15:00 Mobile Spam: Eroding Consumer Trust The rapid growth of mobile messaging services has created a perfect environment for fraud and ID theft, and the impact of this on the mobile ecosystem has the potential to be catastrophic. Understand the implications and how the mobile industry is collaborating to close this down.
48
GSMA Seminars
Learn More about Mobile through GSMA Seminars
Thursday, 1 March
09:30 11:00 Mobile and Privacy: Apps, Icons and Privacy How can we ensure mobile users privacy is treated consistently irrespective of the technologies and business models? How can those designing and building apps ensure that user privacy is respected and protected? This session is for app developers and those delivering apps and services. 11:30 -13:30 Spectrum Its Everybodys Business Mobile is at the heart of a $1.2 trillion industry. If your business is mobile related, the thing you need most is reliable mobile networks. Spectrum is the oxygen that sustains this ecosystem and with data demands rising, you need to support the ask for future spectrum. This seminar will explain, amongst other topics, why its important to complement the ask for future spectrum and how to advocate for additional spectrum to your respective governments.
09:30 -10:50 Connected Life: Exploring New Business Impact Connected Life describes a world where new services are accessed through ubiquitous internet coverage provided by advanced mobile networks and experienced through multiple device types. This session examines the impact of this huge growth opportunity for operators and adjacent industries. 11:05 12:25 Connected Life: mHealth From Deployment to a Sustainable Business Mobile Health has arrived. Today services are accessible across the world, helping to improve healthcare and its accessibility. This seminar will discuss real life examples of Mobile Health deployments, and the sustainable business models that were developed to enable them. 12:40 14:00 Connected Life: The Need to Apply New Business Models How will operators make money in the developing connected/embedded markets? Where will they appear in the value chain? This session will examine successful business models from different industries and explore how they work for each participant in the value chain. 14:30 16:00 Connected Life: Transforming Children and Young Peoples Lives Join industry experts to explore the new opportunities mobile offers young people in education, entertainment and social interaction. This seminar is a must for all companies who are currently or have plans to provide mobile services for the youth segment. 16:30 18:30 Mobile and Development Intelligence: Innovation in Emerging Markets Mobile for Development Intelligence (MDI) is one of the newest GSMA Development Fund initiatives. Learn how this freely available database and online community can transform your business decision-making. Launching in the spring, 2012 MDI will provide indispensable tools and resources for operators, vendors, entrepreneurs and investors seeking to differentiate themselves and their products in emerging markets.
49
Exhibition
The exhibition at Mobile World Congress provides an excellent opportunity to see the latest products, solutions and technologies. Attendees will have ample time to speak with telecoms personnel; IT, software and services creators, and more. The exhibition features more than 1,400 companies from 59 countries and occupies more than 58,600 square metres of exhibition and hospitality over seven halls and numerous outdoor areas. While youre onsite, be sure to visit these zones and pavilions where you can find themed exhibits and displays:
Mobile Money Pavilion

The increased use of smartphones in the developed world and the rising popularity of applications are driving the use of mobile banking services. See for yourself the services being offered in the mobile finance ecosystem and talk to those developing industry assets and driving the industrys requirements for standardisation, certification and processing.
App Planet Exhibition

A forward-looking app-focused exhibition showcasing the framework that shapes, enables and drives the app industry. Visit App Planet to see more than 200 app-specific exhibitors in 7,500 square metres of space.
mPowered Brands Zone

A dedicated mobile marketing-centric area where marketers, ad agencies, media companies and fulfillment technology companies will showcase their offerings, content, insights and solutions to brands and their agencies.
Cloud Pavilion
The Cloud Pavilion explores how bringing together cloud technology vendors and the greater mobile technology ecosystem will define and develop the potential of cloud computing in the mobile space.
GSMA Pavilion
Join us in Hall 8 (C118) and watch the Mobile World Live Keynotes live at the GSMA Pavilion Monday, Tuesday and Wednesday at 18:00. GSMA Members can join us in our Members Lounge for cocktails every day beginning at 16:00 to watch the keynotes, relax and network. On the lower level of the pavilion, experience and learn about how you can become engaged in some of GSMAs many programmes and initiatives including; NFC Help to drive the acceleration of the eco-system; Connected Living in a Smart Home; Become involved and say YES to Future Spectrum for mobile. With our partners, we will also be showcasing the Rich Communications Ecosystem. You can also share your own news and views via www.mobileworldlive.com in our Vox Box. Be sure to speak to our Member Services team and learn the benefits of GSMA membership. If you are already a GSMA member, we will be showcasing our updated members extranet, the Infocentre. To book your personal review and training session, email memberservices@gsm.org.
Embedded Mobile Devices Pavilion

This market-development programme is designed to accelerate the adoption of wireless connectivity in a wide range of devices across the consumer electronics, healthcare, automotive and utilities sectors. Visit this area if your intent is to experience mobiles future possibilities.
Green Technology Pavilion

This pavilion exhibits solutions to motivated decision-makers seeking to understand alternatives to the rapidly rising energy costs of network expansion and maintenance. Stop by to see the latest green power technologies with a growing community of mobile network operators seeking green alternatives.
The Mobile World Congress Exhibition showcases the industrys best. See a complete list of our exhibitors at www.mobileworldcongress.com/2012-exhibitors
Mobile Health Pavilion

Visit the Mobile Health Pavilion to investigate how to catalyse the expansion of the global Mobile Health market through partnership with telecoms and healthcare sectors. See the latest mobile health devices and talk to the companies making strides in this important industry.
50
Exhibition
Exhibitor & Sponsor Opportunities

Become an Exhibitor at Mobile World Congress
Participate in Mobile World Congress by purchasing an exhibition stand or hospitality suite. An exhibition stand at MWC12 gives you an unrivalled opportunity to demonstrate and showcase your products and services. Or you may prefer to host business meetings in an onsite hospitality suite. Benefits of Exhibiting at Mobile World Congress: Face-to-face meetings with your best prospects Recognition for products and services New partnerships and alliances Complimentary exhibition passes
Highlight Your Organisation through Sponsorship

Enhance your brand, increase your exposure, and attract visitors to your stand or website by becoming a sponsor of Mobile World Congress. We offer many different sponsorship types and price points. Do you want to be seen as a leader in a particular field, such as mHealth, Mobile Advertising or NFC? Do you want to splash your brand and logo across the venue? Perhaps you want to target VIPs or CEOs. Whatever your goal or client strategy, were sure to have or can create an opportunity that will complement. By affiliating your brand with the worlds foremost mobile industry event, you can take a leadership position within the global mobile industry. Sponsorships at Mobile World Congress deliver cost-effective marketing exposure and branding of your company to your target audience.
Ensure your company stands out from the competition! To contact the GSMA regarding exhibition, hospitality and sponsorship opportunities, please e-mail sales@mobileworldcongress.com. Explore the Exhibitor Case Studies available on our website to learn about the first-hand experiences and benefits that come from participating in Mobile World Congress.
Hear from Past Exhibitors

View additional Exhibitor Case Study Videos at www.mobileworldcongress.com/exhibitor-case-studies.
51
My MWC
My MWC, the Mobile World Congress event portal, will return for its third year with many exciting improvements and new features. My MWC is designed to enhance your MWC experience by helping you plan your schedule for our world-class conference, navigate the worlds largest industry exhibition, and network with 60,000+ key decision-makers. With My MWC, you arent limited only to the four days in Barcelona, but have access to exclusive content before, during and after the event. Use My MWC to: Connect with other attendees prior to the event Meet attendees and exhibitors with shared interests and setup on-site meetings Share through discussions on conference sessions and community forums Plan with a personalised schedule including your desired conference sessions and on-site meetings
What to Expect in the New My MWC

We listened to your feedback and completely redesigned the site to make it more user-friendly and easier to navigate. Plus, we have added new functionality to enhance your MWC experience, including a mobile app coming in January 2012! New site design The most relevant information is directly on the home page and the whole site has a fresh design. Advanced Search Easily search for attendees, exhibitors, or sessions by interests, topics, and countries. Weve added filtering capabilities to help you hone results with laser precision. Improved Agenda Redesigned agenda with a new Ata-Glance view of the entire week. Sort the agenda by session type, topic interests, by day, or by speaker. Single sign-on credentials Use your My MWC user name and password to access Mobile World Live, Mobile Business Briefing, or Mobile Money Live. 3D Exhibition Maps See the exhibition floor plans in a whole new perspective with our new 3D interactive exhibition maps. Mobile App Download our new mobile app and have all event information - including maps - on your mobile device (available mid-January). As in the past, My MWC will be the only place to access and download the conference presentations, so make sure you opt in during registration. Log in and start planning today at http://mymwc.mobileworldcongress.com.
Introducing MWC Deal Accelerator!

New for 2012, the new MWC Deal Accelerator takes social networking to the next level. Dont just network with MWC attendees, but find exactly those attendees who are ready to make business deals. We know your time is valuable, so we do the work for you and filter through attendees to provide the most promising matches for you.
MWC Deal Accelerator

The new tool at Mobile World Congress to help you find and secure business deals even faster!
52
2012 Sponsors
App Lounge Sponsor App Planet Sponsor Attendee Badge & Lanyard Sponsor Augmented Reality Forum Platinum Sponsor Awards Platinum Sponsor
Awards Category Sponsor Apps of the Year
Conference Bag Sponsor
Courtyard Kiosk Sponsor
Exhibition Visitor Bag Sponsor
Food Trolley & Information Desks Sponsor
GTI Summit Sponsor
LTE Forum Gold Sponsor
Media Centre Sponsor
Ministerial Programme Lounge Sponsor
Ministerial Programme Platinum Mobile Cloud Forum & Networking Sponsor Gold Sponsor
Mobile Cloud Forum Gold Sponsor
Mobile Security Forum Gold Sponsor
mPowered Brands Tablet Sponsor
Network Capacity Theme Sponsor
Paella Restaurant Sponsor
Registration Sponsor
VIP Pick-Up & Pi k U Drop-O Point Sponsor
O cial Frequency Provider
O cial Frequency Provider
App Planet Supporter
City Partner
City Partner
Host
Host
Host
O cial Airline Network
O cial Event Supporter
O cial Mobile TV Network Partner
Venue, Logistics and Service Partner
53
2012 Partners
Platinum Media Partners
Gold Media Partners
Association & Research Partners
54
2012 Partners
App Planet ADC Partners
App Planet Media Partners
mPowered Brands Theatre Partner
mPowered Brands Media Partners
55
Choose Your Pass

Mobile World Congress 2012 has something for everyone and we offer four types of passes to meet the needs of all attendees. Whether youd like to browse the exhibition, attend the industrys best thought-leadership conference, or experience five-star platinum networking, we have an offering for you: Exhibition Visitor Pass
Silver Pass
Gold Pass
Platinum Pass
My MWC App Planet The Centre of the Apps Universe Exhibition 1,400 exhibitors showcasing the latest products, devices and technologies GSMA Seminars Insights and developments on key GSMA and industry initiatives Forum Series Partner-led forums on key industry topics Keynotes & Conference Sessions Includes post-event access to conference presentations via My MWC Global Mobile Awards Ceremony Tuesday, 28 February. Watch as the industrys best receive recognition Wireless Intelligence Report Receive a complimentary copy of the Fourth Quarter Wireless Intelligence Report VIP Networking Lounge Access Find a seat, hold a meeting or make new contacts in the exclusive VIP Networking Lounge Congress Lunch Network with fellow attendees in the centre of the action Exclusive Research Content Receive complimentary copy of a white paper courtesy of Juniper Research Dedicated Pre-Event Customer Service Receive expedited assistance when contacting Mobile World Congress Customer Care Pre-Event Mobile World Live Webinar Participate in a pre-event update from key leaders in the mobile ecosystem The Platinum Experience Experience unparalleled networking opportunities and exclusive access to key industry leaders (See following page)
699 Pricing Notes & Discount Information

GSMA Members are eligible to receive a 30% discount on all purchases. The official currency of Mobile World Congress is the Euro. Accepted forms of payment are credit cards and wire transfer/bank draft.
2,099
2,699
4,999
56
This year, a Mobile World Congress pass has more value than ever before. One of the ways weve done this is through our expanded opportunities for our Gold and Platinum Pass holders.
VIP Networking Lounge

Once again, were bringing an elite lounge atmosphere to the centre of Mobile World Congress! Included in the Platinum and Gold Passes, the VIP Networking Lounge will offer you an ideal place for conversing with fellow industry leaders. Whether you want to make connections with attendees, sit quietly or catch up with the office back home, youll find a comfortable spot in the VIP Networking Lounge to do so. Amenities include: Complimentary food and beverages, including a selection of beer and wine Access to complimentary wireless Internet connections, computer workstations, printing and photocopying services Comfortable seating groups to accommodate casual meetings, and enclosed meeting rooms for more formal or private meetings Meeting rooms may be booked upon arrival. (Note: meeting rooms are complimentary for Platinum Pass holders and available to Gold Pass holders for a nominal fee.)
The Platinum Experience

The Platinum Experience at Mobile World Congress offers an exclusive experience for our most distinguished attendees. Whether youre looking for outstanding networking opportunities or simply first-class treatment, the Platinum Experience is for you! The Platinum Experience includes: An elite, private networking reception where you can mingle with industry CEOs, GSMA senior management and other Platinum Pass attendees Preferred, five-star treatment on site, including reserved seating and an exclusive Fast Track entrance at conference keynotes and the Global Mobile Awards ceremony, as well as a dedicated customer service at the Platinum Pass Help Desk, located inside the VIP Networking Lounge Unlimited access to the VIP Networking Lounge with complimentary food and drinks, as well as meeting space reserved exclusively for Platinum Pass holders Pre-event dedicated customer service contacts for the GSMA and Barcelona Business Pass A post-event gift Platinum-level service at the Barcelona airport, to facilitate your departure Learn more at: www.mobileworldcongress.com/platinum-experience
Tip!
Throughout this brochure, look for the Pass Icons shown below to help you identify which activities are included in your chosen pass!
Upgrade Your Pass at any time!

If you wish to upgrade your pass, you pay only the difference between the listed pass prices. Upgrade an Exhibition Visitor Pass to a Silver Pass for 1,400, or a Silver Pass to a Gold Pass for just 600! Save time on site by upgrading before you arrive by logging on to the registration system at any time.
57
Airfare & Accommodation
Airline Discounts
Accommodation
International Travellers Save Up To 20% with the Star Alliance Network

The Star Alliance Members Airlines have again been appointed as the Official Airline Network for GSMA Mobile World Congress 2012. Registered participants plus one accompanying person travelling to the event are automatically granted a discount of up to 20%, depending on fare and class of travel booked. To obtain the Star Alliance Conventions Plus discounts, please call the reservation office of a participating Star Alliance Member Airline and quote Convention Code JK04S12. For booking office phone numbers, more information and offer terms, please visit our website. The participating airlines for this event are: Adria Airways, Aegean Airlines, Air Canada, Air China, ANA, Asiana Airlines, Austrian Airlines, Blue1, Bmi, Brussels Airlines, Continental Airlines, Croatia Airlines, EgyptAir, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS International Air Lines, TAM Airlines, TAP Portugal, THAI, Turkish Airlines, United, and US Airways.
Once again, we are proud to appoint Barcelona Business Pass (BBP) as the official accommodation agency for Mobile World Congress. In partnership with the Barcelona Hotel Association, BBP has secured a range of great accommodation solutions at every price point and is ready to assist with accommodation bookings at more than 250 hotels in the Barcelona area. Offerings range from affordable two-star hotels to luxurious five-star properties. Book your accommodation today while great locations and prices are still available! Barcelona Business Pass Email: mobileworldcongress@b-beyond.com Website: www.mobileworldcongress.b-beyond.com/ Tel: +34 93 550 03 50 Fax: +34 93 414 17 86
59
Registration Information
Cancellations
ALL SALES ARE FINAL. Cancellations and no shows will be liable for the entire registration fee. No refunds shall be given. Paid attendees can send a substitution if they are no longer able to attend. Downgrades of passes are permitted but will still be liable for the full registration fee of the original pass purchased. Cancellation of travel reservation and hotel reservation are the exclusive responsibility of the registrant. The GSMA reserves the right to cancel your registration without notice for lack of payment as required by the Terms and/or the relevant registration form. GSMA is not responsible for any damages, direct or indirect, resulting from such a cancellation. All payments must be submitted within the time frames set forth in the relevant registration form. Should GSMA cancel the event, paid registered delegates will be refunded their registration fee only. No other costs, including but not limited to travel and accommodation will be refunded.
Required Photo Identification

Photo identification is required to collect your badge and to enter the venue at all times. Accepted forms of photo ID include driving licence (with photo), national ID cards and passports. We cannot accept any ID with non-European characters (e.g. Chinese, Korean, Arabic or Japanese characters). Please ensure you carry photo ID with you at all times. Please note that badges will not be given to anyone other than the named badge owner. Photo ID checks will be performed and badges are only given to the person matching the name of the registration and Photo ID. Those attempting to collect badges on behalf of others, even with the owners Photo ID, will not be given the badge.
Registration Enquiries
If you have further registration queries, visit the Registration FAQ on our website or contact our registration team: General Queries: registration@mobileworldcongress.com Exhibitor Queries: exhibitorregistration@mobileworldcongress.com Tel: +34 93 274 63 73 (Mon. to Fri. 08:00 to 16:00 GMT) Fax: +34 93 100 13 43
Substitutions
Substitutions between attendees from the same company and at the same invoice address may be made by providing the GSMA with written notice of the name of the original attendee and full details of the substitute attendee. Once a badge has been issued or collected, no substitutions are allowed. To arrange a substitution, please e-mail full details of the original and new attendee to registration@mobileworldcongress.com.
Final Confirmations Age Requirement

Admission to Mobile World Congress is restricted to industry professionals and application developers over the age of 16. In the event a person under the age of 16 wished to attend, they must secure prior written permission from the GSMA by writing to registration@mobileworldcongress.com. This policy is strictly enforced. Attendees will receive an automatic email confirmation once their registration is complete and payment is made in full. For all registrations after 1 December, this registration confirmation should be considered the Final Confirmation and brought onsite for badge collection. Those who register prior to 1 December will receive a Final Confirmation with badge collection instructions prior to the event. Only fully paid registrations will be sent a confirmation email.
Onsite Registration Opening Hours

Saturday, 25 February Sunday, 26 February Monday, 27 February 09:00 - 18:00 09:00 - 20:00 07:00 - 20:00 Tuesday, 28 February Wednesday, 29 February Thursday, 1 March 07:30 - 19:00 07:30 - 19:00 07:30 - 16:00
*All timings are provisional. Confirmed opening times will be posted on www.mobileworldcongress.com closer to the event. 60
City Information
Travelling to and around Barcelona

Barcelona is a large international and domestic destination, with frequent direct flights from most international destinations. More than 125 airlines operate from the Barcelona Airport, which is 20 minutes away from the Congress venue, Fira Montjuc. The AVE high-speed train connects with the European rail network via Madrid (2.5 hours), and Barcelona is a mere 90 minute drive from France. Barcelona city centre has rapid transport links, including eight metro lines, five FGC lines and an extensive fleet of buses. Once in town, we encourage attendees to make use of public transportation and Barcelonas excellent underground Metro system. More than 11,000 taxis are also convenient and easy to hail. To get to Fira de Barcelona, simply ask your driver to take you to Plaa Espanya. For additional Barcelona travel information, including restaurant booking services and city tour information, visit www.mobileworldcongress.com.
Official/Recommended Suppliers
Should your organisation be in search of quality suppliers to provide services to your staff, clients or partners during Congress, visit the Official Supplier page on www. mobileworldcongress.com for recommendations of suppliers of event management, external venue booking, printing, transport, and VIP car services.
Security Tips
Barcelona is a safe city. Nevertheless, while you are here we suggest you take common-sense precautions as you would when visiting any major city: Always remove your Congress pass upon leaving the venue Do not display large amounts of cash; carry only as much as you need Keep your personal belongings with you, both inside and outside the venue Be vigilant in crowds, restaurants and on public transportation; watch out for people creating distractions and diversions It helps the city to fight petty crime if you report incidents, so if youre involved in an incident, call +34 900 77 2012, a free 24-hour security telephone number for assistance and information during the event days. This service covers the entire city of Barcelona (not just the event venue) and the number will appear on the back of your pass for easy reference. In the event you do encounter trouble during Congress, we have teams on motorcycles available to travel to you to provide whatever assistance you require.
There are wonderful sights to explore in town. Find information & plan your Barcelona visit at www.mobileworldcongress.com/travel
61
Upcoming GSMA Events
The world-class conference programmes, exhibition and networking wont end in Barcelona! Make plans now to attend, exhibit or sponsor at these 2012 events!
Mobile Asia Expo

Call for Papers Now Open!
Join us in Shanghai in June for The New Mobile Era!

The rapid proliferation of mobile technology has created a turning point. Mobile has completely changed how we communicate, interact, learn and are entertained. The GSMA Mobile Asia Expo will bring together the people and ideas which will amplify the impact of this new phase in history. Mobile Asia Expo 2012 will include: A world-class Expo, showcasing cutting-edge technology, products, devices and apps to mobile professionals and mobile-passionate consumers A thought-leadership Conference for senior mobile professionals, offering visionary keynotes, panel discussions and world-class networking App Planet, where app developers expand their knowledge of the mobile app marketplace Learn more at www.mobileasiaexpo.com. Well see you in Shanghai! For exhibition and sponsorship opportunities, please contact sales@mobileasiaexpo.com
Mobile Health Summit
NFC & Mobile Money Summit

A new name, a new focus!
Leaders in mobile technology and health will come to Cape Town to define and influence the future of the mobile health ecosystem.
Join us in Milan for our 5th annual gathering of the leaders in Mobile Money. Conference | Exhibition | Networking www.mobilemoneysummit.com
Call for papers now open!

www.mobilehealthsummit.com
62
In an effort to minimise the environmental impact of our events, the GSMA has created the MWC Green Initiatives programme to promote reduced material usage and waste at Mobile World Congress. This item is delivered digitally to reduce our production of printed materials.
GSMA and Mobile World Congress logos are property of the GSM Association. All other trademarks and logo marks are the property of their respective owners.
12.4 Pub. 13/02/2012

World Congress

Caricato da

Informazioni sul documento

Descrizione originale:

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

World Congress

Caricato da

Copyright:

Formati disponibili

See interactive features inside!

Network Capacity Theme Sponsor

Platinum Media Partners

Click to View MWC Overview Video

Whats Happening at MWC 2012

Global Mobile Awards

MWC Event App

Get the latest information at www.mobileworldcongress.com

Monday, 27 February & Tuesday, 28 February

Free for All MWC Attendees!

Conference Agenda at a Glance

14:00 - 15:30 Mobile Applications: Apps for All

16:00 - 17:30 Mobile Applications: Future Voice & Messaging

Opening Keynote 1: Mobile Operator Strategies

Keynote 2: The Connected Consumer

Mobile World Live Keynote

13:00 - 14:00 Networking Break

16:00 - 17:30 Mobilising the Retail Business

Mobile Applications: Building for Tomorrow

Keynote 3: Mobile Operator Strategies in Developing Markets

Keynote 4: Exploring the Mobile Cloud

Mobile World Live Keynote

Keynote 5: Mobile OS & Applications

Keynote 6: Financial Services in a Mobile World

Regional Focus: BRICS

Mobile World Live Keynote

Keynote 7: Driving the Mobile Technology Evolution

Mobile World Capital - Barcelona Hospitality Suite 1F00

To arrange a visit or for more information go to www.mobileworldcapital.com or contact info@mobileworldcapital.com

MINISTERIO DE INDUSTRIA, ENERGA Y TURISMO

Day 1 Monday, 27 February

John Donahoe Ralph de la Vega

Michael Roth Li Yue

Get the latest information at www.mobileworldcongress.com

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Day 1 Monday, 27 February

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Get the latest information at www.mobileworldcongress.com

Day 1 Monday, 27 February

Mobile Cloud: Competitive Landscape 14:00 15:30

Get the latest information at www.mobileworldcongress.com

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Day 1 Monday, 27 February

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Get the latest information at www.mobileworldcongress.com

Day 1 Monday, 27 February

Mobile Cloud: Contending for Content 16:00 17:30

Get the latest information at www.mobileworldcongress.com

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Day 1 Monday, 27 February

MWC12 Conference Preview

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Get the latest information at www.mobileworldcongress.com

Day 2 Tuesday, 28 February

Santiago Fernndez Valbuena

Get the latest information at www.mobileworldcongress.com

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Day 2 Tuesday, 28 February

Mobile Health: Emerging Markets Partnerships for Growth 14:00 15:30

Conference Agenda as of 9 February. All sessions take place in Hall 5.

Get the latest information at www.mobileworldcongress.com

Day 2 Tuesday, 28 February

Mobilising the Retail Business 16:00 17:30