THE WINNING WAY

-HARSHA BHOGLE & ANITA BHOGLE

HARSHA BHOGLE
Harsha Bhogle is the son of A. D. Bhogle, a professor of French, and Shalini Bhogle, a professor of psychology. He went to Hyderabad Public School, then studied chemical engineering at Osmania University in Hyderabad and later at the Indian Institute of Management Ahmedabad. After graduation, he joined an advertising agency and worked there for two years before moving on to another two year stint in a sports management company. Bhogle began his career as a commentator at the age of 19 with All India Radio, while living in Hyderabad. In 1991-92, he became the first Indian commentator to be invited by the Australian Broadcasting Corporation during India's cricket series before the 1992 Cricket World Cup. He has since worked for ABC Radio Grandstand during India's Australian tours, and for eight years worked for the BBC as part of their commentary team in the1996 and the 1999 Cricket World Cups. Harsha is a cricket icon who follows his passions. He quotes,"Give your best performance and make the result irrelevantHe is regarded today as one of the best commentators, staying true to his father's golden words,"Give your best so that the God of Fortune asks you What do you want.

ANITA BHOGLE A very little is known about the woman behind Harshas success, his better-half Anita Bhogle. A corporate lecturer, she holds workshops that talk about learning from

winning teams for corporate India. A free-spirited career woman she is Harsha's emotional pillar of strength. Anita is the content person for Prosearch. A postgraduate in Statistics from the Indian Institute of Technology, Mumbai and a post-graduate from the Indian Institute of Management, Ahmedabad, Anita started her career in advertising. Her first job was at Contract, a J Walter Thompson agency, followed by a stint at FCB-Ulka, one of Indias top ad agencies (and part of the Foote, Cone, Belding group). Anita then spent about 10 years running a communication consultancy and qualitative research agency, even scripting and producing three TV ad commercials. This explains the origin of the name Prosearch! From 1998 to 2001, Anita went back to FCB-Ulka to head their Strategic planning and research department . In 2001, Harsha came on board since sports marketing came of age in India and Prosearch saw a big opportunity in the area. Harshas ringside view of sports combined with Anitas experience with brands and new business pitches helps Prosearch effectively marry sports and management and makes their offering unique to the Indian market.

THE WINNING WAY

The Winning Way by Harsha Bhogle and Anita Bhogle marries two fields which even though are very different, they share the same set of core attributes. Management and Sports do not seem to have any relation, but they share many common traits. Instead of me trying to explain, Ill copy-paste part of the books synopsis: What do sporting champions do, what makes winning teams, who is a good leader, why do only some teams keep winning while others win only for a while and then lose The authors dig into examples from sport to see how they can benefit managers Contrary to popular perception ability is not a major distinguishing factor in success, especially as the level of competition increases.

Learnings From Sport for Managers is a guidebook that pinpoints factors that lead to success. Harsha and Anita Bhogle list out these factors that ensure proven and consistent results even when the level of competition surges. The book makes for an interesting read because these concepts are explained from a sports perspective. The Bhogles saw that there was a connection between sports and management, and there would rarely be a person who does not understand sports. And this management book borrowed the language of sports, and it is a very easy read. Sports anecdotes are always fun, and in this book the authors take tales from Cricket, Tennis, Golf, and even Basketball at times among other sports and find a connect between attaining your goals, leadership, winning, sustaining the winning habit, and more importantly losing. The Australian team of the past decade finds frequent references thanks to their incessant victories, Sachin Tendulkar is mentioned more times than any other individual (deservedly so), Martina Navratilova, Lance Armstrong, Pete Sampras, Steve Waugh, Bjorn Borg, Michael Jordon crop up frequently when the authors are talking about the successful brands and how they achieved their success. Learnings From Sport for Managers is a guidebook that pinpoints factors that lead to success. Harsha and Anita

Bhogle list out these factors that ensure proven and consistent results even when the level of competition surges. The book makes for an interesting read because these concepts are explained from a sports perspective. This book comes as a fresh take on leadership from a unique point of view. Harsha and Anita Bhogle take readers through many interesting points, thanks to their wide experience in management and their tryst with sports as well.

Harsha the orator, the commentator as we have seen this man weaving the game of bat and ball into exciting words and anecdotes and phrases and what not.. and we all got excited... .Amazing to see passion turning into a profession perfect definition by any management guru who will tell you the same - "follow your passion and make it your profession". He and his wife Anita have been conducted workshops on the concept of "the winning way" i.e. the learnings from the field of cricket to the walls of the organization. How the captain is similar to a manager and how manager's team is no less than the captain's team on the field. Both the team leaders and their team have a common mission i.e. to win and always win. Both of them have same challenge i.e. opposition and tough competition. Winning way elucidates the comparison through literature and lots of examples and references. The insights from the "players' room" are interesting, the strategies used by winning teams are inspiring. The psychology of the winning sportsperson is worth benchmarking. Its a nice blend of planning, strategy and execution personified into a manager and a captain who are two sides of the samecoin. However, writing a book and speaking are two different expertise. You may like to hear obama speak but not read a book by him. You may like madhuri dance, but may not

appreciate a book by her on dancing. Yes, the book is quite dry in terms of its flow. It looses stickiness between the paragraphs and becomes repetitive and boring. If you are one of those readers who read the book with a pencil in hand, then you will have a lot to note and highlight. They explore and unpeel the mantra behind victorious teams and sporting legends. If you have ever been stumped by the stupendous success of great sportsmen who deliver every single time, The Winning Way: Learning From Sport for Managersspells out the formula. This book comes as a fresh take on leadership from a unique point of view. Harsha and Anita Bhogle take readers through many interesting points, thanks to their wide experience in management and their tryst with sports as well. The introduction by Mukesh Ambani and closure by Rahul Dravin does generate confidence in the subject. I will recommend this book only to those who are looking at pure learning and do not care damn about literature. I guess this is the aim of the authors that to make people relate to sports and through that help gain insight for management. The books subject is very different from Harsha Bhogles earlier book Out of the Box, but even this one is an equally engrossing read. Anyone who reads management books, must pick up The Winning Way.