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New Liskeard, ON Named Ninth Tour Stop on the 2012 Kraft Celebration Tour; Will Host TSN and Kraft Canada in August
New Liskeard receives $25,000 from Kraft Canada to put towards the Carter Antila Memorial Skatepark SPORTSCENTRE broadcasts live from New Liskeard on August 25 New Liskeard wins national head-to-head online vote over Kakabeka Falls, ON To tweet this release: http://bit.ly/ODUSfm Toronto, ON (July 20, 2012) TSN and Kraft Canada are rolling into northeastern Ontario next month, as New Liskeard has been named the ninth winning community in this years Kraft Celebration Tour. As part of the Kraft Celebration Tour, New Liskeard hosts a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Kate Beirness when they close out their leg of the tour and broadcast live from the community on Saturday, Aug. 25 at 6 p.m. ET on TSN. New Liskeard also receives $25,000 from Kraft Canada to put towards the construction of the Carter Antila Memorial Skatepark. New Liskeard is the commercial centre for the district now called the City of Temiskaming Shores. Located at the head of beautiful Lake Temiskaming, the City of Temiskaming Shores is comprised of three towns: Haileybury, Dymond and New Liskeard, which currently boasts a population of 11,000. The Carter Antila Memorial Skatepark will honour the memory of Carter Antila, whose passion for skateboarding is echoed today by the local youth in the community. New Liskeard joins Creston, B.C., Clarenville, NL, Cochrane, AB, Pugwash, NS, Porcupine Plain, SK, Bathurst, NB, Manitou, MB, and Chicoutimi, QC, as one of the 10 winning communities in the Kraft Celebration Tour. New Liskeard was named to the tour after winning a national, head-to-head online vote over Kakabeka Falls, ON. New Liskeard brought home the victory with 372,291 votes, while Kakabeka Falls amassed a total of 102,607 votes in support of its nomination.

Canadians can decide the final winning community for the Kraft Celebration Tour today, as the last community match-up Trenton, ON vs. Lindsay, ON is now featured on KraftCelebrationTour.ca and Tourneedecelebrationkraft.ca. Canadians can visit both websites to vote for their favourite community. Voting is unlimited and runs from 12 noon ET each day for a 24-hour period. During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS profile each match-up with a look at the duelling communities and their proposed recreation facility improvement projects. Results of each vote will be announced the following weekday on SPORTSCENTRE and SPORTS 30. In addition to voting, fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook, and by following and interacting with the tours personalities on Twitter. Official Twitter hashtags for the Kraft Celebration Tour include #kraftcelebrationtour and #tourneedecelebrationkraft. SOCIAL MEDIA LINKS Twitter Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy SportsCentre: @SportsCentre, www.Twitter.com/SportsCentre Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc Kate Beirness: @KateBeirness, www.Twitter.com/KateBeirness Jay Onrait: @JayOnrait, www.Twitter.com/JayOnrait Dan OToole: @tsnotoole, www.Twitter.com/tsnotoole Franois-Etienne Corbin: @fecorbinRDS, www.Twitter.com/fecorbinRDS Valrie Sardin: @ValsardinRDS, www.Twitter.com/ValsardinRDS Hashtags: #kraftcelebrationtour and #tourneedecelebrationkraft Facebook Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour TSN: www.Facebook.com/TSN About Kraft Canada Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate. About TSN TSN is Canada's Sports Leader and Canadas most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's

comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golfs Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canadas largest communications company. - TSN For More Information: For TSN: Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca For Kraft Canada: Dane Gergovich, Media Profile, (w) 416.342.1816, dane.gergovich@mediaprofile.com Twitter: @TSN_PR