JULY 23, 2012

TDG INDUSTRY PERSPECTIVE

prepared by the doneger group expressly for The Jones Group, Inc.

Jones Strongly Positioned

THE STRENGTH OF BRANDS

Strong Brand Portfolio Heritage/Iconic

EV ALUATION POSITIONING BALANCE

Retro/Vintage

Strong Brand Recognition

BRAND IDENTITY

Establishing

VOICE

IDENTITY

VISUAL IMAGE

Maintaining

CONSISTENCY

DEFINITION

VISUAL CUES

BALANCING ACT
Brand Stable with Private Label/Proprietary Brand Engagements

SEEING IT THROUGH
Concept

MOOD

SKETCHES

MERCHANDISE COLLECTION

Gold chain band with vintage keepsakes. Chain clasp closure.

Headband
$60.00

ON-FLOOR PRESENTATION
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HANG TAG

RECOGNIZING GROWTH CATEGORIES

FASHION AUTHORITY TRUMPS CELEBRITY

THE DIGITAL ARENA

INTERNATIONAL EXPANSION

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THE POWER OF WOMEN

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CORPORATE RESPONSIBILITY

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TDG Forward Focus

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From the broadest scope,we begin to process large shifts

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D. (DESIGN) SCHOOL VS. B. (BUSINESS) SCHOOL

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A SHOPHISTICATED CONSUMER

I want to buy this shirt at a good

Blogs Tweeting Pinterest

price at 9 pm and have it delivered gift-wrapped the following day by

someone who is courteous and who has a big smile. I also may want to return it if I dont like it for any reason after a period of time. If this isnt acceptable, Ill look elsewhere. By the way, I dont pay freight. Marty Staff

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THE GLOBALIZATION OF BUSINESS

MEDIA

information

Social Input

COMPETITIVE
COMPETITIVE LANDSCAPE

products

Communities
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Experiences

THE INSUFFICIENT FRONTIER AND AN OPPORTUNITY FOR DISRUPTIVE SOLUTIONS

B-TO-C

B-TO-B

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At the consumer level, we are investigating

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MOST RELEV ANT CONSUMER SEGMENTS

MILLENIALS
Millennials are the largest demographic purchasing new technological gadgets and fashion apparel 79 million Millennials in the U.S. Never rebelled against parents, unlike previous generations; enjoy same music, movies and products as parents Reluctant to leave the nestdelaying rites of passage into adulthood for longer periods than generations that came before them Consider electronic devices an extension of themselves and have multiple online personalities Estimated 76 million Baby Boomers in the U.S. of which 42% say they will delay retirement

GEN V
The youngest segment of the population born between 1996 and present, but some believe it is the first generation not defined solely by birth year, but by characteristics and sensibility Defined by virtual experiences (there are 2.3 billion Internet users in the world, or 32.7% population penetration; 245 million in the U.S., or 78.3% of the population)

GEN EXIT
Boomers (in their first years of retirement, born between the years of 1945-1956) through 75+ age group Reject the image of old age that is presented to them or might have been commonplace in years past Increasingly tech-savvy Facebook, iPods, Kindles, iPads Not afraid to spend their disposable income

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AUTHENTICITY AND AUTHORITY

STYLE SETTERS
KATE YOUNG

Taylor Tomasi Hill Joanna Hillman Hanneli Mustaparta Shala Monroque Tamu McPherson Susie Bubble Olivia Palermo Peony Lim
GIOV ANNA BATTAGLIA KATE LANPHEAR

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NOTION OF PRESENTING ONESELF AS A BRAND

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BRAND GETS A NEW MEANING

Consumers now use your brand to create their brand

NOW
BRAND NAMES MAINTAIN OR GAIN IMPORTANCE AUDIENCE IS BROADER AND COMMENT IS WELCOME APPROVAL IS SOUGHT PUBLICLY

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THE CONCEPT OF SOCIAL PROOF

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TOUCH THERAPY

A remaining connection to core sensibilities

DATA POINT: A recent Caltech study found that consumers would pay 50% more for goods they could touch. People still love to see, touch and try on goods.

BUZZWORD: SHOWROOMING

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Implications for the future of merchandising and retail

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VIDEO COMMERCE

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REVERSE FLOW

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THE DEATH OF CASH

eventual cashless future the mobile wallet the square card reader

DATA POINT: Payments made via mobile phone projected to soar to $1.4 billion by 2017, according to Javelin Strategy & Research.

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WEARABLE TECHNOLOGY, RATHER THAN MOBILE TECHNOLOGY

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From a strategic and planning perspective

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DESIGN COLLABORATIONS GIVE WA TO BUSINESS COLLABORATIONS Y

Historical note: Ann Taylor/Joan & David association possibly one of the first founding collaborations in this context
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FAST FASHION is slowing test and respond is growing...

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CURATION AND THE IMPORTANCE OF THE EDIT

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Far-reaching design and merchandising trends...

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TECHNOLOGY IN FASHION
Laser Cuts, Fused Seams, Technological Advances in Fabric

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HAUTE CASUAL

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CONVERTIBLE CATEGORIES

Beach-to-Street

Sleep-to-Street

Desk-to-Dinner

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NEO-CONSERV ATISM

BALMAIN V ALENTINO

KENZO

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463 Seventh Avenue, New York, NY 10018 | Phone 212.564.1266 | www.doneger.com

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