BUSINESS MODEL AND INFORMATION SYSTEM OF DELL COMPUTERS

INTRODUCTION: A business model describes the rationable of how an organisation creates, delivers, and captures value (economic, social, or other forms of value). The process of business model construction is part of business strategy. An information system (IS) - is any combination of information system and people's activities that support operations, management and decision making.

ABOUT DELL COMPUTERS: Dell Computer Corporation is a major manufacturer of personal computers, computer peripherals, and software. Among the leading producers of computers in the world, Dell sells its products directly to customers through the Internet and mail-order catalogs rather than through retail outlets. Dell was founded in 1984 by Michael Dell. In 1983, during his freshman year at the University of Texas, he bought excess inventory of RAM chips and disk drives for IBM personal computers from local dealers. The company soon began manufacturing its own IBM-compatible computers under the name PCs Limited. Because Dell sold computers directly to users through advertisements in magazines and catalogs, the company could price its machines lower than those sold through retail stores.

BUSINESS MODEL OF DELL COMPUTERS:1. Compliance With Laws and Rules:- For Dell, compliance is about adhering to the local laws throughout their global business and to the internal rules defined in their Code of Conduct. Effective and aligned compliance programs are even more important during times of economic uncertainty. Now, more than ever, their shareholders and their stakeholders expect us to run their operations profitably, safely, legally and ethically. 2. Credibility With Stakeholders:- Credibility is about making sure to customers, employees, shareholders and other stakeholders know and recognize Dells commitment to ethical and legal behavior. By binding their ethics and compliance efforts to their overall business goals, they strive to inspire trust and aspire to be a role model in the business world. They continue to learn from the many stakeholders whose lives and businesses they affect. 3. Business Ethics Leadership Alliance:- In December 2008, Dell was invited by the Ethisphere Institute to help launch the Business Ethics Leadership Alliance (BELA) as a charter member and the key representative from the technology industry. With a mission to reinforce ethical principles and priorities, BELA aims to strengthen worldwide confidence in free enterprise. Their participation magnifies Dell's successes by sharing their own best practices and consolidating efforts throughout their global business. 4. Open Compliance and Ethics Group:- They are founding member of the Open Compliance and Ethics Group (OCEG), and continue as an active Leadership Council Member. OCEG provides the gold standard for best-practice ethics and compliance programs by promoting Principled Performance. It places corporate culture at the heart of its comprehensive guidance, standards, benchmarks and tools for integrating governance, risk and compliance processes.

INFORMATION SYSTEM OF DELL COMPUTERS:Information systems were critical to Dell. The information systems supported the Dell.Direct business model by providing a range of tools from order entry to production integration.Information systems provided the means for delivery of instant information to employees through e-mail or over the intranet. And information systems were a way to connect suppliers to the business, to collect and analyze information collected from the marketplace, and to support decisions on everything from hiring practices to product offerings to pricing. The backbone of the information system was an architecture called "G2". The G2 architecture was an object-based infrastructure, with a web browser front end interface. It had a single point of connection and was built in small pieces.There was local control of functionality but a global view of the business.The primary components of the G2 architecture were commonly available applications such as Microsoft office, database engines, and Internet servers. The G2 architecture was similar in design to the Dell organization structure, which was also built in small pieces, with local control but a global view of the business. "We have to have an information architecture that can grow as fast as our business grows," explained Gregoire. The information systems were highly decentralized. No programmers reported directly to the CIO. Instead, each division and business had some IT people.

IT support Dell for making BusinessIf Dell is an organic body then IT is blood of dell which transfer/provide information to its functional part of its body. IS use in DellThere are many function/Service provided by Dell like.. 1. Cloud Computing and Virtualization. 2. Education Technology. 3. Global Service. 4. Efficient IT. 5. Security. 6. Storage.

SUBMITTED BY:VARUN KUMAR SINGH 12BSP1362 SECTION B