Designing Entrepreneurship UCLA DMA 160 STU 2 MW 9-12

Monday, July 16, 2012

Project 01

Elevator Pitches!

Monday, July 16, 2012

what we will cover:

What is Disruptive Innovation? When and how does new happen? How can we discover problems? Introducing project 02

Monday, July 16, 2012

what we will cover:

What is Disruptive Innovation? When and how does new happen? How can we discover problems? Introducing project 02

Monday, July 16, 2012

Clayton Christensen.

Monday, July 16, 2012

DEVELOPMENT

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Monday, July 16, 2012

DEVELOPMENT

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Monday, July 16, 2012

DEVELOPMENT

TIME

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Monday, July 16, 2012

UPT

IVE

INN OVA TIO

what makes something disruptive?

1 2 3

price time impact

Monday, July 16, 2012

what makes something disruptive?

1 2 3

price time impact

Monday, July 16, 2012

Examples.

Monday, July 16, 2012

Examples.

Monday, July 16, 2012

what makes something disruptive?

1 2 3

price time impact

Monday, July 16, 2012

what makes something disruptive?

1 2 3

price time impact

Monday, July 16, 2012

DEVELOPMENT

MS) CT IMPA PROGRA OF RATE RNMENT E (GOV

TIME

Monday, July 16, 2012

DEVELOPMENT

MS) CT IMPA PROGRA OF RATE RNMENT E (GOV

TIME

Monday, July 16, 2012

SOC INN IAL DISR OVA TIO UPTIVE N

Examples.

Monday, July 16, 2012

pause.

questions?

Monday, July 16, 2012

what we will cover:

What is Disruptive Innovation? When and how does new happen? How can we discover problems? Introducing project 02

Monday, July 16, 2012

context.

what is new?

Monday, July 16, 2012

new

the lone inventor

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a common misconception

There is no such thing as an epiphany.

Monday, July 16, 2012

NEW THING
OLD THING
OLD THING

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a common misconception

Something completely unlike anything we have experienced would not be understood. Its value would be lost.

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transitional media

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transitional media

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new

simultaneous inventorship

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Monday, July 16, 2012

Monday, July 16, 2012

THE WORLD

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INDUSTRIES

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PROBLEMS

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APPROACHES

Monday, July 16, 2012

PEOPLE

Monday, July 16, 2012

pause.

questions?

Monday, July 16, 2012

what we will cover:

What is Disruptive Innovation? When and how does new happen? How can we discover problems? Introducing project 02

Monday, July 16, 2012

problems.

how to discover problems faster?

Monday, July 16, 2012

how.

lean

Monday, July 16, 2012

how.

lean

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

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WHAT YOU THINK YOU WANT =

WHY? =

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

WHY? = WHY? =

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

WHY? = WHY? = WHY? =

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

WHY? = WHY? = WHY? = WHY? =

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

WHY? = WHY? = WHY? = WHY? = WHY? =

Monday, July 16, 2012

WHAT YOU THINK YOU WANT =

WHY? = WHY? = WHY? = WHY? = WHY? =

= THE PROBLEM

Monday, July 16, 2012

pause.

questions?

Monday, July 16, 2012

what we will cover:

What is Disruptive Innovation? When and how does new happen? How can we discover problems? Introducing project 02

Monday, July 16, 2012

what does this thing do?

Monday, July 16, 2012

how can we break it?

Monday, July 16, 2012

huh?

why did we do that?

Monday, July 16, 2012

what does this thing do?

competitive analysis

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how can we break it?

disruptive innovation

Monday, July 16, 2012

purpose?

develop your itch radar.

Monday, July 16, 2012

pause.

15 min break.

Monday, July 16, 2012

Project 02

split into groups of 3 or 4 - total of ~6 groups.

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Task

invent an impenetrable machine

Monday, July 16, 2012

Task

shh! dont share with any other group.

Monday, July 16, 2012

Task

create a sketch, schematic, and / or owchart.

Monday, July 16, 2012

Task

create a sketch, schematic, and / or owchart.

produce three copies

Monday, July 16, 2012

Task

A B C

D E F

Monday, July 16, 2012

Homework!

for MONDAY.

Monday, July 16, 2012

Homework!

each one of you will invent a new product, service, or company that can break that product.

Monday, July 16, 2012

Homework!

you will each present your invention to the class on monday.

Monday, July 16, 2012

cover the following:

What are you competing against? What problem did you discover? How did you defeat it?

Monday, July 16, 2012

Turn In:

your invention + the original invention + elevator pitch for your invention

Monday, July 16, 2012