Seagull Global

Stakeholders analysis

Seagull

Stakeholders

Seagull

Bankers

Group strength Banking records e.g.. no delays Financials - Liquidity (group & company) - Profitability (group & company) - Balance Sheet and Share holding Patterns - Debt Service Coverage Ratio

Seagull

Corporate governance/business ethics Management team Systems and procedures Future expansion plans Other banks associated CSR activities

Investors

Risk optimization Professional approach Financials Liquidity, Profitability etc Corporate governance/business ethics - Internal Audits- E&Y and Hewitt

Business transparency Management team Nature of business & future potential Return on equity/Return on investment Systems & procedures Other investors

Seagull

Customers
Small corporations
Group strength Pricing competitiveness Service variety sea, ocean etc Service quality- no delays Global presence- UK, US etc Other customers Financial strength Technology Future plans

Big corporations
Group strength Financial strength Service variety sea, ocean etc Service quality- no delays Global presence- UK, US etc System and policies Technology Quality of management Other big customers Future plans

Seagull

Professional employees

Stability Remuneration & personal growth Learning opportunities Trainings Empowerment Customers prospective about company System & policies Work culture Growth & future of company Management

Seagull

Suppliers

Group strength Payment records and policies Financial strength Professional approach Brand Growth Future potential Suppliers experience e.g. with payments, corporations

Seagull

Influencers
Financial benefit considerers (Our Associates)
Brand Financial benefit Credibility Ease of selling

Neutrals

(Customs people, existing customers )

Brand Past experience Management quality

Value chain associate (Non-financial considerers) (Port management, suppliers management)

Brand Quality of service Past experience management

Seagull