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Research in media terms is the investigation into and study of media materials. Its the collection of information and sources in order to establish facts and reach new conclusions on media products. Planning in media terms is the process of making plans for a media product from the start, through the production process and distribution process of the product. Wikipedia Research and experimental development is creative work
undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications & Planning is both the organizational process of creating and maintaining a plan; and the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental property of intelligent behavior.