What is Representation?

Representation in Media means, by definition, all media texts are re-presentations of reality. This means that they are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. Representation is a fluid, two-way process: producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality. Wikipedia The action of speaking or acting on behalf of someone or the state
of being so represented. Also, the description or portrayal of someone or something in a particular way or as being of a certain nature

What Representation theorists can you find?

Laura Mulvey is a British feminist film theorist. The concept of gaze is one that deals with
how an audience views the people presented, for feminists it can be thought of in three ways. 1 How men look at women. 2- How women look at themselves. 3 How women look at other women. Laura Mulvey created the Male Gaze theory in 1975. She believes that in film, audiences have to view all characters from the perspective of a homosexual male. Argues that cinema positions the audience as male. The camera gazes at the female object on screen. It also frames the male character watching the female. (We watch the girl; we see the male watching the girl; we position ourselves within the text as a male objectively gazing at the female. Can be applied to other media forms also).

What Representation theorists link to the Horror genre?

Laura Mulveys male gaze theory directly links to Horror as they are usually
constructed to follow how a male would view it. Horror movie audiences are stereotypically male, therefore films are produced to best fit the male gender. The suspect is usually a rugged, ugly and extraordinary looking male where as the victim is usually a cute, innocent and good looking couple or female. By giving audiences this information, media texts extend experience of reality. Therefore, not only do they suit the audience, they suit experiences of males and females in reality. For example, a male or female being savagely murdered.