Chpt 1 Understanding mrktg mgt Meaning of mtkg mgt Social responsibility Functions of mktg mgt Chpt 2 Mktg environment

Internal environment External environment Evaluating and managing SWOT analysis Chpt 3 Managing mktg information and measuring market demand Mktg information system MIS Mktg intelligence system MIS Mktg research system MRS Mktg decision support system MDSS Chpt4 Analysis consumer behavior and consumer mkt Meaning of consumer behavior Consumer decision process Major factors influencing buying behavior Five stages buying decision process Chpt5 Analyzing business mkt Meaning of business mkt Meaning of organizational buying

Purchase/ procurement process Chpt6 Mktg entry strategies Adapting the price Geographical pricing Promotional pricing Differentiated pricing Price discount and allowances INITIATING AND RESPONDING TO PRICE CHANGES Initiating price cuts Initiating price increase Reaction to price changes Responding to competitors price change Chpt7

.. Meaning of marketing channels ..CHANNELS DYNAMICS .. Vertical marketing system .. Horizontal marketing system
multichannel marketing system