Understanding Media ‘The Bxtensions of Man Marshall MeLahan, sirduction by Leis H. Lapham he MIT Press (Cambridge, Massachusetts Tandon, England| | | Introduction 3 Joes Raton wits The New Fok sem wt cae i aoa Se eee ella ge abe geet Sauer altar shhh oie After thtee thousand years of explo- loo, by means of fragmentary and me- luni! technologies, the Western world is imploding. Daring the mechanical ages ‘we had extended out bods in space. To= ‘ay, aftr more than a century of elec- tae’ technology, we have extended our ental nervous syst isl ina global tonbace, abolishing bod space and ine far a our plane is concerned, Rapidly, ‘we approach the fina phase of the exten ‘Sons of snan-the technological smlation fof consciousness, when the rete proces, of knowing wil be calletively and cor oFi € 4/Undevstonding Media oral endl the wl of man sc, mich a we fave already tended our sence and ur heres Ty the eros sen Wht he ene of comet lon ee by adveren for pce pence whe pad age ee son th sof ve sono. Thse ee pil tani eh gsi sh xn of ak wn Conieingaf tham togec: Any etenio, hater a tnd, or foot, affects the whole payehie and social eomplen. Soe oft rnp ener gett se of hi peychic od socal cobeneces ne ae ihe bs hoe how le comin fn cage seh te ne [stent ger fom he cenrton one te cy {7 stoke He nied amy tt enn ps Sa Yor msl ew: Ae ok Save tor thn npr can ne" Saha resems ee atthe presen ine wen the takes ate very high nd he need eo Snctnd i fens eno of mat een ss, feo by de howe Ine meson ge now receding, many sss con be take witht 09 nc coc Sw morn el erection wee Sey Tor comers pot of he ‘Today the actin andthe reaction excursion these tne We scaly Ire myshcay mad image ss were, bt we once eink eo, pened eon ins pa npc ge 'Woscin as seid rm th ecinology of rey she owe to ace won rating The stenoge of gang im in ts wy aren nc oe ofthe goon ead Berge plan he weet come man ive Sh pero We ned tat of carying ot hee tage ots sci peo vith elas fein ae ete tstment wt pss af gontrlvenenes Inthe ec ee ‘hen oor cn eros ss cnlpey excel inate minh wh of nnd mt morse oe Ei io emcee ensues for every atin es one poste ado Ahealoofand dsocnted re of theterte Wentcrcr, " Introduetion/$ “The These of she Absurd deumsies ht recent dilemma of ‘Wester mn the man often who sppets ott be invaved inthe sedon Soc he orgin and appeal of Sanne! Beck's Glows, After thee thonand yeas of Spec explosion and of Ineensog specilien ad alton in he tecnologia extensions af ou bee our wal hs become compresios by dee fever As ektrialy conc the lobe i no more than 4 ‘loge Here speed im ringing al snc and pal feos Topstar in a sudden inplcon fas heightened human aarens Prem toon ft gee ti pls fcr thule the pon of he Neg, he eon-ager, si some other {rope They canna longer be eonsnes, nthe pata ce of fnted auecon They re sow ioe in on ves, se thank othe elec edi ihe Age of Anny or he rn of the eae implasion eat compels commisnent and participation, ite = faidles of any “pone of view” The partial and specie State of the vlewpint, however noble wl noe seve a all inthe dette age Ar the information lev the tae ope has Scent wih the ttn of he ce og fore imereviewpan. I the neeth Centar war the age of the tdi chi, ours sche canary of the payin cove ‘Ns eenson of min the crs pei ablation of Be pos Cer,» sort of slave alte of back, ween the each tstens the ite being. ‘The payin employs eho ouch, Since remove he tempion to txpress private pots of ew fn ovine th ted onal eve “Tae pon of urine for wholeness empathy and depth of ayarenes antral adjnct of elect ecology. "The 2g {Hf iehancl iy sa pecedod we found vehement ase ton of pte too the nara moe of expres, Every xl ture al erry age hiv is faorte model of perception and Inowiedg tin since prs fo veryody and every thing. The mark of ou tine i ts revlon apna pone fatter, We are sen eager to hee things and people de- Tiare tt Beings tly. Teter a esp faith fo be found i his few aimdens fa tat concer Bednar harmony of all