Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Presented by:
Dipika Singh DebAsmita Firoz Vijaya
BRIEF OVERVIEW
10%
0%
69%
Ganesh
Ganesh
Ganesh
Aashirwad
Shaktibhog
Shaktibhog
Shaktibhog
Shaktibhog
Others
Others
Others
CONTINUED:
If you use branded then which one? [ ] Aashirwad [ ]Ganesh [ ] Shaktibhog [ ] Others Which feature of your brand attracts you the most? [ ] Price [ ] Quality [ ] Brand Are you satisfied with your product? [ ] Yes [ ] No If any new brand of Atta comes in market would you like to shift your brand? [ ] Yes [ ] No
25%
75%
Rashbehar i
41% 35% 11% 13%
20%
80%
5%
15%
80%
CHANNEL OF DISTRIBUTION:
Manufacturer
CNF AGENT
CNF AGENT
Retailer
Retailer
Retailer
Retailer
Buying Wheat at Rs. 9 from the farmer directly. Transport cost: 50 paisa per kg Production Charges: Rs1 per kg Packaging: Rs. 2.50 per packet Carrying and storage: Rs.1 per kg Other Costs: Rs. 2 (risks, miscellaneous) Total cost: Rs.16 Add: Retailer commission: Rs. 4 (16%) Profit Margin: Rs. 2 Per kg Selling Price: Rs 22 per kg
MARKETING STRATEGY:
Offering high profit margin to retailers since they are the people who push the product to the consumers. Affordable prices catering to the middle class family. Direct selling/ tie ups with PGs and hostels.
POSITIONING:
The products will be sold in some of the shops we visited The price for 1kg of atta will be Rs 22 The name of the product will be SWADAHAR Selling will be mainly targeting the Kolkata market. The product will be placed at low cost branded atta market