Exercise 1 - Kano Model

1. What are the three ‘points’ to consider for satisfying clients?

Value
Quality
Innovation

2. What are the three types of client’s needs in the Kano model?

Basic Needs
Performance Needs
Excitement Needs

3. Give an example of meeting each of the Kano Model’s client needs in the
design of a product's poster.

Basic Needs: This need will be expected by the client, who will probably not
even mention what he wants Eg. Using a particular font and size.

Performance Needs: These needs will most likely be brought up by the client
telling you what he wants Eg. Client wants particular use of a colour palette.

Excitement Needs: The WOW factor. Exceeding client’s expectations and

bringing something new to the table Eg. Making a holographic poster.