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  • NUCLEUS The Fusion Mechanism

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    NUCLEUS The fusion mechanism is a marketing strategy framework. It focuses on vision, mission, value proposition, culture and target market segments. The framework is based on a set of core values, brand attributes, differentiation, value proposition and central idea.

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    NUCLEUS the Fusion Mechanism

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    NUCLEUS The fusion mechanism is a marketing strategy framework. It focuses on vision, mission, value proposition, culture and target market segments. The framework is based on a set of core values, brand attributes, differentiation, value proposition and central idea.

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    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    18 visualizzazioni1 pagina

    NUCLEUS The Fusion Mechanism

    Caricato da

    Fizzah
    NUCLEUS The fusion mechanism is a marketing strategy framework. It focuses on vision, mission, value proposition, culture and target market segments. The framework is based on a set of core values, brand attributes, differentiation, value proposition and central idea.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    NUCLEUS The Fusion Mechanism

    Vision Values Mission Value Proposition Culture Target Market Segments Stakeholder Perceptions Services Products Infrastructure Core Values Brand Attributes Differentiation Value Proposition Central Idea Unifying Concept

    Understanding
    Marketing Strategy Competition Trends Pricing Distribution Research Environment Economic - Socio / Political Strengths - Weaknesses Opportunities - Threats

    Clarifying
    Competitive Advantage

    Positioning
    Business Category

    Brand Essence
    Key Messages Voice & Tone

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