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  • Communication and PR

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    Aura Minerva
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    This document outlines an assignment to create a public relations campaign for an institution by choosing a theme, researching the institution's history using sources, writing magazine articles about the institution from different perspectives, describing communication within the institution, designing a poster, and interviewing an employee. The project is due May 23, 2012 and includes bibliographic references on understanding news, linguistics, communication theory, and mass communication.

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    This document outlines an assignment to create a public relations campaign for an institution by choosing a theme, researching the institution's history using sources, writing magazine articles about the institution from different perspectives, describing communication within the institution, designing a poster, and interviewing an employee. The project is due May 23, 2012 and includes bibliographic references on understanding news, linguistics, communication theory, and mass communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOC, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    21 visualizzazioni1 pagina

    Communication and PR

    Caricato da

    Aura Minerva
    This document outlines an assignment to create a public relations campaign for an institution by choosing a theme, researching the institution's history using sources, writing magazine articles about the institution from different perspectives, describing communication within the institution, designing a poster, and interviewing an employee. The project is due May 23, 2012 and includes bibliographic references on understanding news, linguistics, communication theory, and mass communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOC, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    Communication and Public Relations Project for examination: 1.Choosing an institution which you should give/make a PR campaign. 2.

    Argument your election theme. 3.The history of the institution and references to sources. 4.Prepare local, national and international magazine press / choose media articles in which is represented your chosen institution. 5.Types of communication within the institution. 6.Media functions, language functions and values of information used in media/press articles. 7.Prepare an interview with an employee of the institution. 8.Prepare/design a poster advertising about/on the institution. The project will be sent by Wednesday, May 23, 2012 (deadline) Bibliography: John Harley, Understanding News, 1982. Roman Jackobson, Concluding Statement : Linguistics and Poetics, in Thomas Sebeok, Style in Language, Cambrige Mass, 1960. J.L. Aranguren, Human Communication, World University Library, 1967. Carolyn Cline, 1982, The image of Public Relations in Mass Communication Text , Public Relations Review. Denis McQuail, Mass Communication Theory, London, Sage Publ.

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