Questionnaire on Cadbury Dairy milk

Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. 1. Do you like to eat Cadbury Dairy milk? [ ] Yes [ ] No 2. Do you prefer- Plain chocolate [] With nuts [] With fruit (Raisins) [ ] With fruit n nut [] With mint [] With rice crunches [ ] With caramel [] 3. Do you think standard price of Dairy milk is fair? [ ] Yes [ ] No 4. If there was a discount on Cadbury Dairy milk, you think you would be more likely to buy it? [ ] Yes [ ] No [ ] Maybe 5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________ 6. Approximately, how many chocolate bars would you purchase in one week? Less than 5 [] 5-10 [] More than 10 [ ] 7. Have you ever tasted the new Cadbury Silk? [ ] Yes [ ] No 8. When you think of Cadbury, which chocolate comes to your mind? Dairy milk [ ] Five star [ ] Perk [] Nuttiest [ ] Any other [ ] 9. Do you believe that chocolate is a luxury purchase or necessity? _________________.

10. Can you give your favorite chocolate one adjective? Yummy [ ] Tasty [ ] Crunchy [ ] Other [ ] 11. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important is following factors to you? 1 2 3 4 5 Price Taste Packaging Availability Brand ambassador

12. On a scale of 1 to 5, how would you rate Cadbury Dairy milk on following attributes? 1 Price Taste Packaging Availability Brand ambassador 13. Do you think Cadbury Dairy milk is a commodity consumed by children only? [ ] Yes [ ] No [ ] Maybe 14. According to you, which is the next most preferred chocolate after Cadbury Dairy milk? _____________________________________. 15. Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] Maybe 16. Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes [ ] No [ ] Maybe 2 3 4 5

Personal Information Age- ________ Gender - [ ] Male [ ] Female

MARKET SURVEY FOR CHOCOLATES QUESTIONNAIRE FOR CONSUMERS

Name : ____________________________________________ Gender : _____________ Age group : 16-20 yrs 21- 30 yrs

What do you normally prefer to eat as a sweet item ___________________________ Do you like chocolates? Very much Okay Not much Not at all How many times you buy chocolates? Once every day 2- 3 times a week Once a week On special occasions only Others, please specify

What do chocolates signify to you? ________________________________________

Where do you normally buy chocolates from?

Your local kirana shops Supermarkets like Big Bazaar Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank) Taste Sweetness Price Calories Brand of the chocolate Packaging Ingredients/ flavors Which brand of chocolates you prefer? Nestle Cadburys Amul Foreign brands like Hersheys Any other, please specify _______________________________________________ Why do you prefer that particular brand? __________________________________________________ ___________ __________________________________________________ ___________

Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe __________________________________________________ ___________ __________________________________________________ ___________

Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?

Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste? __________________________________________________ __________________________________________________ ______________________

Do continue eating chocolates of a company if it has some controversy in market or do you lose trust? Yes No Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision of buying a particular brand of chocolate?

Yes No Not completely