ON TOMMY HILFIGER CALVIN KLEIN LACOSTE

Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear perfume leather goods watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.

In the trillion dollar global fashion and apparel industry, high and low-end companies continuously compete for customers attention and business. Fashion companies emphasize the quality of their designs and the uniqueness of their brands in order to stand out among a conglomerate of companies and designers. For almost 80 years Lacoste has been a brand recognized for its highquality and creative design. Enter Lacoste, a French based $2 billion-plus global enterprise.

Ren Lacoste founded La Chemise Lacoste in 1933 with Andr Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. In 1951, the company began to expand as it branched from "tennis white" and introduced color shirts. In 1952, the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman," influencing the clothing choices of the upper-class.

Lacoste was sold at Brooks Brothers until the late 1960s. It is still one of the most popular brands in the United States, sporting the "preppy wardrobe".

Interestingly, radical also implies a wider, more affordable price range. The new Lacoste Polo, for example, will be priced in the range of Rs 850-2,000, against the basic Lacoste Polo which is priced at Rs 1,300 now.

The lacoste product line comprises of Lacoste product line: lacoste, polo Shirt, lacoste shoes, lacoste polo shirt, lacoste clothing, lacoste shirts, lacoste polo, polo shirt, lacoste striped polo shirt, lacoste bags, lacoste polo's, lacoste perfume, lacoste alligator shirts, lacoste polo shirts, lacoste watches, lacoste belt, lacoste cologne, lacoste handbags

Brief Description Item#: 12242922 Fragrance was launched by the design house of Lacoste in 2004 Style in Play is fresh, masculine, playful scent Men's fragrance is great for anytime wear

Product Details This polo features a thicker knit and special wash that brings out a perfectly faded vintage look. Vintage Washed for an overall soft look and feel 100% Cotton Retro Fit Signature tonal croc appliqu at chest Machine Wash; Imported Split tail hem Long Sleeve Vintage Washed Pique Polo Style # PH8940-51 Regular Price $110.00 Sale Price $81.99 Select Color:

The image of Lacoste had to be modernized without forgetting its past of sportive brand. That is why the company tried to merge fashion, sport and street wear. The different advertising campaigns are made to illustrate this combination.. Not only the advertising but all the elements of the marketing mix are concerned with this change. For example all the retail outlets will be renewed before the end of 2006. The stores will illustrate the new modernity of Lacoste. It concerns 800 sales points all over the world.

Lacoste is a brand that runs both on trend and tradition. It has strived to become a top International apparel brand in an industry that is dominated by image, quality, and trends. Lacoste utilizes a differentiation strategy to propel its core essence in retail. The brand does not target every individual seeking clothes. It targets a clientele with finer tastes and decidedly deeper pockets. This can be associated with the premium price Lacoste charges for its clothing. Whereas more budget friendly brands can charge lower prices for their products, Lacoste tends to sell at a higher price point for brand exclusivity, quality and image.

Buyer power is low since consumers do not have a huge affect on Lacostes pricing and products. If a customer does not like Lacostes prices, he or she can either pay the price, or risk not finding a similar style.

Suppliers have relatively little power in the apparel industry since Apparel companies have a wide array of garment suppliers to choose from. If one supplier does not meet the demand for a certain brand, it is fairly easy to source a new supplier.

At the height of the preppy craze in the US some 30 years ago, you could scarcely walk down the street without running into someone wearing one of fashions bestknown brand icons: the Lacoste crocodile.

Lacoste was dubbed the Alligator by the American press after rumors surfaced regarding a wager with the captain of the French Davis Cup Team involving a suitcase made of alligator skin. According to Lacoste, the nickname stuck because it conveyed the tenacity I displayed on the tennis courts, never letting go of my prey!" He had a friend draw a crocodile, which was promptly embroidered onto the blazers he wore while on court.

Tommy Hilfiger in 2010 March 24, 1951 (age 61) Elmira, New York, U.s.

Born

Nationality
Occupation

American
Fashion designer

Labels

Tommy Hilfiger

Tommy Hilfiger Corporation markets menswear, womenswear, and childrenswear designed by Tommy Hilfiger. Hilfiger sells a complete line of clothing from socks to shirts, swimwear, jackets, pants, belts, wallets and ties, as well as sleepwear, golf clothes, eyewear, cosmetics, bedding, and home furnishings. The company operates 15 specialty stores, ten Tommy Jeans stores, a Tommy Hilfiger Children's store, and a dual concept store. Hilfiger also operates 102 company outlet stores that offer branded products as well as out-of-season merchandise. Tommy Hilfiger products, which bear the well known red, white, and blue logo, can also be found in department stores and are marketed in over 55 countries across the globe.

The Tommy Hilfiger brand was launched in 1985. Tommy is a range of clothing designed to bring 'American classics with a twist' to consumers. Today, those consumers represent people from all races and backgrounds and can be found in practically every country around the world. As a truly global brand, Tommy's preferred suppliers are those who can fully appreciate each individual marketplace. Tommy is a range of clothing designed to bring 'American classics with a twist' to consumers. The companys apparel products are recognised throughout the world for their classic and timeless designs.

Price range : $62.50 to $125 The process: Workers at the Tarrant blue jean factory in Ajalpan, Mexico manufacturing Tommy Hilfiger jeans reported working in slave labor conditions, earning 40 dollars a week working more than ten hours a day. In 2003, workers who protested and formed an independent union were fired. hourly wage for workers producing Tommy Hilfiger garments ranges from 23 cents to 1.75 dollars. CEO Tommy Hilfigers hourly wage is 10,769 dollars.

Hilfiger Denim, True Star Gold, True Star, Tommy Girl, fragrance for women Red Label H by Tommy Hilfiger, Tommy Hilfiger, Tommy Sport,. Tommy Hilfiger for the Home Tommy Sailing,. Tommy Jeans, Hilfiger Athletics

RUGGED PLAID SHIRT $85.00 $59.99

7809689 Tommy Hilfiger mens shirt. The details make it interestinglike contrast chambray at the placket, cuffs and collar. Crafted from lightweight cotton thats been washed to slightly rumpled perfection. Point collar. Chest pocket. Contrast topstitching. Slim fit. 100% Cotton. Imported.
Style #

Fashion brand Tommy Hilfiger is hungry for more in India, where its retail turnover is a modest Rs 200 crore. But the buyout of the Murjani group's stake in its India business signals the brand's intention to grow fast. Our business in India has grown by around 50 per cent every year for the last few years. In a brand awareness survey conducted last year, Tommy Hilfiger was judged the second-most visible brand among both global and local premier brands in India. The new agreement will enable us to make additional investments to strengthen our brand.

We bring the international shopping experience to India. The same collection, the same store look, the same service standards as you see in any big city in the world; the same experience is brought to any Indian city by Tommy Hilfiger. We bring international fashion right on the home turf now! You wouldnt need to wait to go abroad to pick up stuff for your kids Its all available here now! . A new found confidence which is growing by the day. With rock solid consistent GDP growth, coupled with receipt of demographic dividend in this young country; super premium segment has finally reached threshold energy In India.

The market is in the international orientation, the advertisers should keep in mind the differences that are distinct between and among the target market from different cultural backgrounds which may significantly affect the effectivity of the campaign.

Tommy Hilfiger is targeting a consumer that is international in nature and is cosmopolitan to an extent. It does not necessarily mean that they attract only the younger crowd. Many retail brands like Brooks Brother and Austin Reed attract consumer from an elder age group across countries for their classic and sophisticated fashion items.

Calvin Klein Inc. is a fashion house founded by American fashion designer Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and currently owned by PhillipsVan Heusen. Like other fashion brands, Calvin Klein established a monogram: the "cK" emblem

Calvin Klein has become an internationally celebrated design company. Starting with a line of womens coats in the 1960s, Klein quickly built a fashion empire. While many brands suffered during economic downturns in the early 1990s, Calvin Kleins classic, yet always innovative, style managed to keep the company in the forefront. Whether they are introducing underwear as a designer must-have, or angering media watchdog groups with their sexually charged advertising, the company is always consistent in its design philosophy. Specializing in all facets of fashion, Calvin Kleins company has made its mark in clothing, fragrance, and jewelry, while his controversial ad campaigns have left memorable impressions over the decades.

PRODUCT LINE

Calvin Klein Micro Modal Long Sleeve Crew (U1139): , slim fit Classic crew neck design Tagless for chafe-free comfort The Calvin Klein Micro Modal Long Sleeve Crew, from the Calvin Klein underwear Micro Modal line, is a modern, sexy long sleeve t-shirt made from a luxurious, soft stretch fabric that you'll want to wear day and night. This Calvin Klein long sleeve crew has a body-conscious slim cut and is tagless for chafe-free comfort. The Calvin Klein Micro Modal Long Sleeve Crew is ideal for layering when it's cool and wearing alone in Ultra soft modal fabric Modernwarm weather. Calvin Klein Micro Modal Long Sleeve Crew technical details: The Calvin Klein Micro Modal Long Sleeve Crew features 6 inch shoulders, sides that measure 19 inches from under arm to bottom hem, 27 1/2 inch long sleeves and 5/8 inch neck trim. Measurements taken from size M. Materials: 90% modal, 10% Lycra elastane

The start of the new century, Calvin Klein was struggling. Superficially, the brand appeared to be healthy, with strong revenues coming from the brand's presence in more than 40 categories. But the reality was a brand that had lost much of its equity because its consumers had encountered it in inconsistent brand extensions, at too many price points, in contradictory retail locations.

Calvin Klein will always be a brand that makes most of its revenue through licensing - but there are good licenses and bad ones.

For 40 years Calvin Klein has had a consistent and strong brand identity in which clean, simple lines define an elegant, iconic style. Maintaining an image of accessible luxury has made the Calvin Klein brand one of the most successful in the fashion industry. The uniquely classic designs of Calvin Klein can be seen in all aspects of the brands clothing, fragrances, jewelry, and accessories. Known as much for its provocative advertising campaigns as it is for its designs sleek lines, the brand has consistently gained the attention of the public.

The major marketing strategies used to influence consumer affect, cognition and behavior. Possible promotion strategies include advertising, sales promotions, publicity and personal selling. To Calvin Klein, the first three become especially important factors. Product strategy involves the numerous characteristics that influence product success. It might seem surprising that Calvin Klein does not have an official webpage, and an search on the world wide web for many of the companys brand names will often be done in vain.

CONCLUSION

calvin Klein as a company, and also of some of the amazing marketing techniques adapted or developed by the company to achieve success in a very competitive market. As the model on the last page shows, successful evaluations of marketing campaigns are essential after the implementation of a campaign is over. Calvin Klein has shown itself capable of reaching the green star more often than many of its competitors, and that is one of the key reasons the company has thrived ever since its calm founding in the late 1960s.

On the basis of the above summary of findings in this study, this research came up with the following conclusions: Tommy Hilfiger was able to Dominate the UK Market The findings show that in general, the respondents Agree that they prefer European brands than the brands coming from the United States. Thus, we can conclude that brand consciousness also carved its way into the preferences and buying trends of the respondents. Subsequently, it implies that the respondents are generally fond of wearing fashionable dresses.

Lacoste developed its roots in excellence and pioneering. Renee Lacoste embodied excellence on the tennis courts in his matches and pioneering design with his unique sport polo design and embroidered crocodile. In the constantly changing world of fashion Lacoste has experienced ups and downs of the industry. With a renewed focus on quality design, unique styling, and exclusive branding Lacoste has made itself into an apparel powerhouse. A $2 billion dollar international enterprise, Lacoste has made inroads into the North American market while expanding its European operation.