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CHOOSING A RETAIL LOCATION

Market Identification Determining the Market Potential Identify Alternate Sites Select the Best Site

Step-1: Market identification-

Identify the market in which to locate the store

Step-2: Determining the Market Potential-

Demographic Features of Population


Characteristics of households in the Area Competition & Compatibility Laws & Regulations Trade Area Analysis

Step-3: Identify Alternate Sites & select the Site Traffic


Accessibility of the Market Total No. of Stores & the Type of Stores in the Area

Amenities Available To Buy or to Lease Product Mix offered

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