Golf Academy Ideas by Ben Hunt Idea 1 Synopsis (empowering montage advert) The style of this Idea was

a dramatic theme this is a slight change from the traditional reserved style of golf. The dramatic style would appeal to our target demographic that are young adults. The different locations, genders and demographics would appeal to our wide range young adults from different backgrounds. I have a dramatic heartbeat then pause to again appeal to younger audiences as well as represent the traditional style of golf. I want the editing to start of slow but the cutting to the different golfers will gradually increase through the montage. We finish with a long shot with a man driving the ball down range before cutting to black. The motto here you will play here you will learn with the logo of the academy and school will appear. The logo will be replace by contact info before leaving. Idea 2 Synopsis (Informative Flashback avert) Again we have a dramatic style that will be part of a narrative based advert. We jump from different time periods. We start with Georgian area golfers to early 1900s to modern day golf students. This shows how the game of golf has changed and how it has diversified and grown. It shows how respectful the game is and how it requires both physical and mental strength. This will give the audience who is a mix of young adults and parents what the academy expects of their students. We will have the final shot show two opponents shaking hands with the details of the school on top. The music during the advert will be classical to portray learning and Golfs heritage. Idea 3 Synopsis (Talking heads advert) This one takes the form of a talking heads advert there is no real emotional impact and educating the audience about the academy. We are aiming this advert more at the parents to show them what the academy offers to its students. We will show this by interviewing current students from the golf academy as well as a teacher/ instructor. This will show multiple points of view of the academy giving the parents an in detail straight forward idea of how the academy can benefit the their child/children. The final shot will be the students posing by the 18th ole will their clubs to show unity and respect. This picture will blur out and the details of the school will appear on top of the shot with the logo and motto.