Science For A Better Life

Presenter :
Deepak Kumar Mandowara
MBA (AB) 1st year
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Contents

Introduction History Bayer Group of companies in India Vision & Values Strategic Objectives Facts about the company Board of Directors Products Competitors Corporate Social Responsibility Recent News Contact Address References

Introduction
Bayer CropScience is one of the worlds leading innovative cropscience companies in the area of : 1. Crop protection 2. Non agricultural pest control (Environmental Science ) 3. Seed and plant biotechnology (BioScience) Headquarter : Monheim (Germany) Total sales (2007) : EUR 5,826 million Employees at year end : 17,800

History
> In 1863 Fried.Bayer et comp. founded by Friedrich Bayer &Johann Friedrich in Weskott (Germany). In 1893 Worlds first synthetic insecticide, Antinonnin, launched In 1896 company was set-up in Mumbai in India as Farben Fabrican Bayer AG. In 1951 first systemic insecticide Systox (demeton) launched. In 1972 changing name- Bayer AG. In 1986 Hoechst acquires Nunza Vegetable seeds, Healen (Neatherland), today a subsidiary of Bayer CropScience. In 2002 Bayer CropScience formed through Bayers acquisition of Aventis CropScience.

Bayer Group of Companies in India

Bayer CropScience Limited Bayer Pharmaceuticals Private Limited Bayer MaterialScience Private Limited Bayer BioScience Private Limited Bilag Industries Private Limited Bayer Polychem (India) Limited

Vision
To be a leading partner in providing innovative products and combined solutions for the production of quality food, feed and fiber to meet the global challenges of tomorrow.

Strategic Objectives
To achieve sustainable profitability To leverage on active portfolio management To foster industry leadership in innovation To be most attractive employer in industry

Facts about the company

Total Income : Rs.8815.15 million Profit : Rs.568.58 million Export Turnover : Rs.1233.30 million Net Current Assets : 2775.67 million Number of Employees : 1,020 Expenditure on Employees : 673.89 million Number of Shareholders : 21,180
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Source : Based on Annual report 2006 of Bayer CropScience (www.bayergroupindia.com)

Group Management Board

Werner Wenning

Prof.Friedrich Berschauer

Chairman of Board of Chairman of Board of Management of Bayer Group Management of Bayer CropScience

Dr.Bernd Naaf Head of Crop protection

Dr.Pascal Housset Head of Environmental science

Dr.Alexander Head of Research

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Board of Directors
Dr. Vijay Mallya Chairman Mr. Stephan Gerlich Vice Chairman & Managing Director Mr. Sharad M. Kulkarni Mr. Johannes M. Dietsch Mr. A. K. Ravi Nedungadi Mr. Raj Kaul Ms. Christiane Kunze Whole-time Director
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Products
1. Crop Protection :
Insecticide : (Confidor, Admire, Calypso, Decis, Temik,
Oberon)

Fungicide : (Antracol, Baycor, Folicur, Monceren) Herbicide : (Atlantis, Basta, Topstar, Whip Super) Seed Treatment : (Gaucho, Raxil) Plant Growth Regulators : (Bayfolan zinc, Ehtrel,
Panofix)

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2.Environmental Science :
Professional pest management :
Cockroach Gel, Maxforce ic Gel, Responsar 2.45 SC, Solfac 050 EW, K-Othrine 2.5 SC, K-Obiol 2.5 WP Premise 30.5 SC, Bayer Advanced

Vector And Locust Control :

Baytex 1000, Baytex Granules, Bi-Larv 25 WP, Solfac 10 WP, Kingfog1.25 ULV

Green Industry
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3. BioScience : Vegetable Seed

Nunhems

Agricultural Seed
Arize ( rice seed ) SurPass Hybrids (Cotton Seed) Cereals & Oil seeds Pearl Millet (Bajra) Open Pollinated Research varieties of Mustard

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Top 6 Products

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Agrochemical sales of leading global companies

Company Bayer (German) BASF (German) Dow (US) Monsanto (US) Dupont (US) 2003 5394 3569 3008 3031 2024 2004 6120 6030 4141 3368 3180 2211 2005 6719 6307 4097 3094 2910 NA

(In US $ million)

2006 7023 6617 4162 3153 3124 NA

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Syngenta (Swiss) 5421

Sources : sites of the different companies

Seed sales of leading companies

Company 1. Monsanto (US) 2. DuPont (US) 3. Syngenta (Switzerland) 4. Groupe Limagrain (France) 5. Land O' Lakes (US) 6. KWS AG (Germany) 2006 seed sales US $ millions $4,028 $2,781 $1,743 $1,035 $756 $615

7. Bayer Crop Science (Germany)

8. Delta & Pine Land (US) (acquisition by Monsanto pending) 9. Sakata (Japan) 10. DLF-Trifolium (Denmark)
Source : Based on 2006 revenues of the companies

$430 $418
$401 $352
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Major Competitors in Indian Pesticide industry

Syngenta (Switzerland) Monsanto (US) BASF (Germany) Dupont (US) Rallis India Ltd (India)

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Competitors in Indian Seed industry

Mahyco Monsanto Ankur Namdhari seed Advanta Syngenta Indo-American
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Corporate Social Responsibility

Child Labour Eradication Emergency Response Young Environmental Envoy Program Education Water conservation & protection Site Neighbourhood

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Recent News
Initiate a new programme : Elitia Seed to Harvest concept Bayer launch Bayer Cares project Bayer CropScience plan to invest of EUR 3.4 billion in Research & Development through 2012. Bayer Present Young Environmental Envoy Program 2008.
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Contact address
Bayer House, Central Avenue, Hiranandani Gardens, Powai, Mumbai - 400076. Tel.: 022-2571 1234 Fax: 022-2570 0147

E-mail : shirin.balsara@bayercropscience.com Website : www.bayer.co.in

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References
www.bayer.co.in www.bayerindia.com www.bayercropscience.com www.business-standard.com www.finencialexpress.com www.bayergroupindia.com www.domain-b.com www.monsanto.com www.bayer.com www.basf.com www.syngenta.co.in www.dupont.co
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Top 10 Products
Active Ingredient Imidacloprid Major Brands Confidor, Admire Gaucho, Merit Flint, Stratego, Sphere Basta, Liberty Poncho Folicur, Raxil Application Insecticide, Seed Treatment, Environmental Science Fungicide Herbicide Seed Treatment Fungicide, SeedTreatment Herbicide Herbicide Insecticide, Environmental Science Fungicide Herbicide

Trifloxystrobin Glufosinate Clothianidin Tebuconazole

Mesosulfuron-methyl Atlantis Fenoxaprop-P-ethyl Puma Deltamethrin Decis, K-Othrine Prothioconazol Proline Ethofumesate/PMP/DMP Betanal

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Six global competitors

Significant presence Seeds platform DuPont Monsanto

Syngenta
Narrow/ alliances Dow

Bayer CropScience
None BASF

0%

25%

Crop Protection market share

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Commitment to Sustainable Agriculture

Crop protection products Seeds: bred traditionally

Innovative Agricultural Technologies & Solutions

Plant biotechnology: input and output traits

Product Stewardship: a Life-Cycle Approach Product R&D: human & environmental risk assessment Manufacturing processes: efficient, resource conserving Responsible product distribution, use & disposal Good Agricultural Practices & Services Provision of appropriate information & guidance Education & training

Multi-stakeholder partnerships & initiatives

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Leadership of Bayer
Continued world market leadership in insecticides. Successful in fungicides markets. Innovation and expertise in herbicides. number 1 in seed treatment.

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Commitment to Sustainable Agriculture

Innovative Agricultural Technologies & Solutions. Product Stewardship : a Life-cycle Approach Good Agricultural Products & Services
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