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  • Customer Participation: Passive Participation Active Participation

    Caricato da

    Vishakha Jain
    24 visualizzazioni8 pagine

    Titolo originale

    Dimensions of Experiences

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    © Attribution Non-Commercial (BY-NC)

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    24 visualizzazioni8 pagine

    Customer Participation: Passive Participation Active Participation

    Caricato da

    Vishakha Jain

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 8

    Customer participation

    Passive participation Active participation

    Connection(Environmental relationship)
    Absorption Immersion

    Absorption

    Entertainment

    Educational

    Passive participation
    Esthetic Escapist

    Active participation

    Immersion

    Entertainment
    Watching television

    Attending a cencert

    Educational
    Attending a class

    Taking a ski lesson

    Escapist
    Acting in a play

    Playing in an orchestra

    Esthetic
    Visitor to an art gallery

    Tourist to Tajmahal

    Theme the experience Harmonize impressions with positive cues Eliminate negative cues Mix in memorabilia Engage all five senses

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