vi TABLE OF CONTENTS Page Title Page. Indorsement. Approval Sheet Acknowledgement Dedication Table of Contents.

Abstract CHAPTER I THE PROBLEM Background of the Study Conceptual Framework Conceptual Paradigm Statement of the Problem Scope and Delimitation of the Study Definition of Terms CHAPTER II RESEARCH METHODOLOGY 1 4 7 8 8 9 . .. i ii iii iv v vi viii

Research Design

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Population of the Study Data Gathering Instrument Statistical treatment of data

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CHAPTER III PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA The general tally of the respondents rating in terms of Palatability The general tally of the respondents rating in terms of Ambience The general tally of the respondents rating in terms of Attitudes of the personnel The general tally of the respondents rating in terms of Pricing CHAPTER IV SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary Conclusions Recommendations BIBLIOGRAPHY APPENDICES Letter to the Respondents Questionnaires Photo Documentations CURRICULUM VITAE 23 27 28 31 32 17 20 13 15