SYBMS-B

SAMEERA SHAIKH ROLL NO(3008)

FORMULaTING THE RESEARCH PROBLEM

OBJECTIVES OF THE RESEARCH

TO UNDERSTAND VARIOUS STRATEGIES USED BY NOKIA TO MARKET ITS PRODUCT. TO UNDERSTAND WHY IT IS THE MOST TRUSTED BRAND ? TO UNDERSTAND HOW IT IS ABLE TO MARKET ITS PRODUCT ACROSS VARIOUS SEGMENT OF THE SOCIETY.

 TO EVALUATE THE ROLE OF ADVERTISEMENT ON BUYING BEHAVIOUR OF THE CUSTOMER. TO UNDERSTAND WHAT RESPONDENTS THINK ABOUT NOKIA.

EXTENSIVE LITERATURE
Business today magazine www.Nokiaasia.com Newspapers

Preparing the research design

RESEARCH DESIGN IS THE CONCEPTUAL STRUCTURE WITH IN WHICH RESEARCH IS CONDUCTED. IT CONSTITUES THE BLUE PRINT FOR COLLECTION, MEASUREMENT AND ANALYSIS OF DATA.
RESEARC H DESIGN

EXPLORATOR Y RESEARCH DESIGN

DESCRIPTI VE RESEARC H

CONCLUSI VE RESEARC H DESIGN

CASUAL RESEARC H

Descriptive research
DESCRIPTIVE RESEARCH AIMS AT DESCRIBING THE CHARACTERISTIC OF PARTICULAR INDIVIDUAL, OR GROUP WITH SPECIFIC NARRATION OF FACTS. AS MY PROJECT IS BASED ON MARKETING STRATEGIES OF NOKIA-AKIND OF INDIVIDUAL CHARACTERISTIC; HENCE IT IS BASED ON DESCRIPTIVE RESEARCH.

Source of data
1) PRIMARY DATA: I AM GOING TO COLLECT PRIMARY DATA WITH THE HELP OF SURVEY.

2) SECONDARY DATA: SECONDARY DATA WILL CONSIST OF DIFFERENT LITERATURES LIKE NEWSPAPERS, MAGZINES AND THE COMPANY REPORT AND WEBSITES OF COMPANY www.nokia.com.

DETERMINING THE SAMPLE DESIGN

IT IS VERY DIFFICULT TO COLLECT INFORMATION FROM EVERY MEMBER OF POPULATION. THAT I M GOING TO TAKE ONLY 50 INDIVIDUAL AS SAMPLE SIZE. THE MEMBER WILL BE SELECTED ON RANDOM BASIS SO THAT BAIS IS ELEMINATED AND SAMPLING ERROR CAN BE ESTIMATED.

COLLECTING THE DATA

THERE ARE VARIOUS WAYS OF DATA COLLECTION BUT I HAVE CHOSEN SURVEY METHOD AND PERSONAL INTERVIEW FROM NOKIA PRIORITY CENTRE. MY SURVEY IS BASED ON CUSTOMER SATISFACATION THROUGH MARKETING STRATEGY OF NOKIA. I HAVE PREPARED 10 QUESTION WITH THE HELP OF WHICH I AM GOING TO COLLECT DATA.

QUESTIONAIRRE
1.WHAT IS THE REASON FOR CHOOSING NOKIA? RECOMMENDED BY FRIENDS OR RELATIVES RECOMMENDED BY RETAILERS BRAND IMAGE ADVERTISMENT

2. WHILE PURCHASING NOKIA DOES ADVERTISING PLAY AN IMPORTANT ROLE? YES NO

3. WHERE DO YOU SEE THE ADS MORE? NEWSPAPERS RADIO TV MAGAZINES

4. WHICH HANDSET HAS GOOD ADVERTISMENT? NOKIA SAMSUNG SONY ERICSSON OTHERS

5. HOW WELL DID ADVERTISING OF NOKIA CATCH YOUR ATTENTION? VERY WELL SOMEWHAT WELL UNDECIDED NOT AT ALL

6. HOW WILL YOU RATE NOKIA COMPARED TO OTHER BRAND? EXCELLENT GOOD OK BAD

7. HOW DO YOU RATE THE BEHAVIOUR AND RESPONSE OF CUSTOMER CARE OF NOKIA? HIGHLY SATISFIED SATISFIED FAIR DISSATISFIED

8. ARE YOU SATISFIED BY THE NOKIA PRODUCT? HIGHLY SATISFIED SATISFIED FAIR DISSATISFIED

9. WILL YOU CONTINUE TO BUY NOKIA PRODUCT? YES NO

10. ANY RECOMMENDATION OR SUGGESTION FOR NOKIA PRODUCT? IMPROVE QUALITY IMPROVE SERVICE

EXECUTION OF THE PROJECT

FIRST I WILL COLLECT SECONDARY DATA FROM NEWSPAPER, MAGAZINE AND INTERNET. AFTER THAT IN VACATION I AM GOING TO COLLECT PRIMARY DATA WITH THE HELP OF QUESTIONNAIRE.

AFTER THAT WITH THE HELP OF QUESTIONNAIRE I WILL DO DATA ANALYSIS AND INTERPRETATION ABOUT CUSTOMER SATISFACTION THROUGH NOKIA PRODUCT.

DATA ANALYSIS
WITH THE DATA COLLECTED BY QUESTIONNAIRE I AM GOING DO ANALYSIS WITH THE HELP OFTABLE, BAR DAIGRAM, PIE CHART.