Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ELEMENT OF ENTERPRISE DEALINGS IN EXCHANGE OF GOODS AND SERVICES PROFIT MOTIVE ELEMENT OF RISK AND UNCERTAINITY ECONOMIC ACTIVITIES RELATED TO PRODUCTION AND DISTRIBUTION ELEMENT OF CREATION OF UTILITIES ELEMENT OF CONTINUITY OF TRANSACTIONS
CHARACTERSTICS OF BUSINESS
EMERGING ETHICAL ISSUES LARGE SIZE GLOBAL REACH
DIVERSIFIC ATION
BASED ON TECHNOLO GY
BUSINESS ENVIRONMENT
BROAD TYPES
EXTERNAL ENVIRONMENT
INTERNAL ENVIRONMENT
PROMOTERS/SHAREHOLDERS MICRO ENVIRONMENT CUSTOMERS SUPPLIERS COMPETITORS MACRO (GENERAL /REMOTE) ENVIRONMENT ECONOMIC FACTORS SOCIAL/CULTURAL FACTORS VALUES MISSION/OBJECTIVES MANAGEMENT STRUCTURE/NATURE INTERNAL POWER RELATIONSHIP COMPANY IMAGE/BRAND EQUITY PHYSICAL ASSETS/FACILITIES R&D AND TECHNOLOGICAL CAPABILITIES
DEMOGRAPHIC FACTORS
POLITICAL/GOVERNMENT NATURAL FACTORS TECHNOLOGICAL FACTORS GLOBAL FACTORS
PUBLICS
FINANCERS MARKETING INTERMEDIARIES WORKERS AND UNIONS
HUMAN RESOURCES
MARKETING CAPABILITIES
SHAREHOLDER
CONT.
PHYSICAL ASSETS
PLANT MACHINERY, R&D, LOGISTICS
HUMAN ASSETS
JAPANESE WORK CULTURE work attude of japanese and usa etc.pdf
CONT..
FINANCIAL POLICIES FINANCIAL POSITION, CAPITAL STRUCTURE ETC. GOALS AND OBJECTIVES, VALUES
PROFIT, CSR, SRM ETC MAXIMISATION OF SHAREHOLDERS WEALTH LEGAL ISSUES ENVIRONMENTAL STANDARDS ETHICAL AND CULTURAL CONSIDERATIONS INTERNATIONAL DIMENSIONS LABOR DEMAND AND RIGHTS TAX
CUSTOMERS
6 RIGHTS UNDER CONSUMER PROTECTION ACT 1986(COPRA)
RIGHT TO SAFETY RIGHT TO INFORMED RIGHT TO CHOICE RIGHT TO SEEK RIGHT TO HEARD REDRESSAL CONSUMER EDUCATION
CONSUMER EDUCATION
CONT.
MARKETING INTERMEDIARIES
COMPETITION
POSITIVE SUM GAME INCREASE SHAREHOLDR VALUE INCENTIVE FOR PERFORMANCE MKT SHARE TRANSPERANCY EFFICIENCY AND INNOVATION MONOPOLY RENTS COST DOWN
PUBLIC
PHILIP KOTLER: A PUBLIC IS ANY GROUP THAT HAS AN ACTUAL OR POTENTIALINTEREST IN OR IMPACT ON A COMPANYS ABILITY TO ACHIEVE ITS OBJECTIVES.
PR EXERCISE INTERNAL AND EXTERNAL STAKEHOLDERS COMMUNICATED DOW CHEMICALS NGOs, GREEN PEACE
MACROECONOMIC SCENARIO: STRUCTURAL CHANGES. FINANCIAL SYSTEM: BANKING, MONEY AND CAPITAL MARKET, STOCK
EXCHANGES.
ECONOMIC POLICIES:
MONETARY POLICIES
FINANCIAL REPORTING, AUDITING AND ACCOUNTING PROCEDURES, DTC, DOUBLE TAXATION, ANTI CORRUPTION LAWS, MONEY LAUNDERING BILL ETC. AGI, MANUFACTURING, TRADE , SERVICES, INDUSTRIES, RURAL DEVELOPMENT AND INFRA, URBAN INFRA ETC.