COMSATS Institute of Information Technology

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FORMAT OF THE INTERNSHIP REPORT FOR MBA/BBA (MARKETING)

1. Title Page 2. Acknowledgements 3. List of Contents 4. List of tables & illustrations, if any 5. Chapter -1 5.1 5.2 Introduction Objectives of studying the organization

6. Chapter -2 6.1 Overview of the organization 6.1.1 Brief history 6.1.2 Nature of the organization 6.1.3 Business volume 6.1.4 Profile of employees 6.1.5 Product lines 6.1.6 Organizational structure 6.1.7 Main offices 6.1.8 Marketing operations 7. Chapter -3 7.1 Structure of the Marketing Department 7.1.1 Number of employees working in the Marketing Department 7.1.2 Marketing operations 7.2 7.3 7.4 7.5 7.6 7.7 7.8 Functions of the Marketing Department Marketing strategy Product planning, development & management Pricing strategy Distribution strategy Promotional strategy Critical analysis of the theoretical concepts relating to practical experiences i.e. relate the theoretical concepts with your practical experience during your Internship with the Marketing Department

7.8.1 Success and failure of different products of the organization in the market along with reasons 7.8.2 Major competitors of the organization 7.8.3 Future prospects of the organization 8. Chapter -4 8.1 Short-falls/weaknesses of the Marketing Department 8.2 Critical analysis of the management patterns of the organization with reference to marketing operations, weak areas which need to be improved. 8.3 Analysis of the report 9. Chapter -5 9.1 Conclusions & Recommendations for improvement 10. References & Sources used 11. Annexes

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