The main task is to critically assess the company of choice with regard to the three stages of the Strategic

Management process. You can use the following outline; however, it is not a must that you stick to it. 2. External Audit 3. Internal Audit 4. Analysis of the companys long-term objectives 5. Analysis of the companys strategies Your report will be assessed according to the following criteria: -Relevance to question -Structure/presentation and clarity of writing - Rigour of argument and analysis - Evidence of understanding - Conclusions/recommendations

Presentations All team members should participate in the presentation and be ready for questions by the module leader. Presentations will take place during the last two weeks of teaching. Each presentation should last no more than 10 mins. The presentation will be assessed according to the following criteria:

o Body language o Clarity of voice o Tone of voice Coordination between students on stage