Defining Culture

Characteristics of culture
Learned

Dynamic
Socially shared Similar yet different Culture provides convenience Culture is subtle but very powerful

Culture Shock
When one gets it?

Cultural System
Ecology Social Structure Ideology

Components of culture
Norms: rules of behavior
Mores (taboos) and Sanctions (negative actions)

Conventions conduct in daily lives

Customs: behaviors lasted over time & passed over

Rituals: patterns tied to important events in life

Beliefs: what is believed by members at large Values: beliefs about modes of conduct & end states Symbols: anything that stands for something else

Culture and Marketing

Components of culture and marketing examples

Culture and Marketing

Segmentation

Product planning
Distribution Channels: changing places Marketing Communication Changing lifestyles,

Importance to Social interaction

Culture Affect Meaning of Things