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Annexure I Service Profit Chain

Internal Service Quality Workplace Design Job Design

Employee Satisfactio n

Employee Retention

External Service Value

Employee Productivi ty

Customer Satisfactio n

Customer Loyalty

Revenue Growth Profitabilit y

Service Designed & Delivered to

Retention Repeat Business Referral

Employee Selection & Development Employee Rewards & Recognition Tools for Serving Customers

Meet Targeted Customers Needs

Annexure II Hotel Service Blueprint


Physical Hotel Desk Evidence Exterior Lobby Parking Hotel Cart for Bags Lobby Key Customer Arriv e at Hotel Give Bags to Bellpers on Check in Go to Room Receiv e deliver y Bags Sleep Show er Call Room Service Receiv e Food Eat Desk Elevators Cart for Bags Room Menu Amenities Room Delivery Tray Food Appearance Exterior Parking Check out and Leave Food Bill

Registration Hallways Papers Room

Contact Person (Visible)

Greet and take bags

Process Registrati on

Deliver y Bags

Deliver Food

Process Check out

Invisible

Take Bags to Room Registrati on System

Take Food Order Prepar e Food Registratio n System

Support Processes

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