A COMPARATIVE STUDY

ON

LEVEL OF CUSTOMER PERCEPTION TO WARDS HDFC STANDARD

LIFE INSURANCE AND BIRLA SUN LIFE INSURANCE

An Final Report Submitted by:

M.SRIDHASR
III SEM-MBA
7NBNL005
(2007-2009)

Submitted To:
Mr. SUNDEEP KUMAR
FACULTY SUPERVISOR
INC- NELLORE
 CERTIFICATE

This is to certify that this Management Thesis Report Submitted in partial fulfillment of the
requirement for the award of Master of Business Administration of ICFAI University is a bona
fide record of original word done by M. Sridhar, Enrollment no 7NBNL005.

Date: Signature of faculty

Place: ICFAI National College

 DECLARATION

We hereby declare that project work on final report was carried out by us under the guidance
of Mr. M. Sandeep (Faculty Supervisor) ICFAI National College Study project work is an
original one and has not been submitted earlier either to this university or any other institution
for fulfilment of the course.

(M. Sridhar)

ICFAI National College

 Table of Contents

1. Acknowledgements
2. Introduction
a) Need for study
b) Industrial Profile
c) Company profile
3. Objective s
4. Methodology
a) Data Collection
b) Sample Size
c) Sampling Method
d) Data Interpretation
5. Weekly progress till date
6. Limitation
7. Data Analysis
8. Finding & Suggestion
9. Conclusion
10. Annexure
a) Questionnaire
b) Bibliography
 ACKNOWLEDGEMENT

This project has greatly been a collaborative effort. I take this opportunity to thank all who have
helped in the preparation and successful completion of this project work.

I oblige by deep sense of gratitude to the management of HDFC Standard Life Insurance and
Birla Sun Life Insurance ltd Nellore for their kind consent given to me to undertake in the organization.

I express my deep reverences and sincere thanks to Mr. M. Sandeep, for his reference to get the
project in HDFC Standard Life Insurance and Birla Sun Life Insurance Ltd.

I express my deep reverences and sincere thanks to Mr. Kishore Manager of HDFC Standard
Life Insurance In Nellore branch for their advice and supervision of this project report and all other
executives and the staff in HDFC Standard life Insurance and Birla Sun Life Insurance Ltd who have
participated and supported in this study sparing their most valuable time and also for reaching to me in
the most positive way in giving me the required information.

I express my sincere thanks and deep sense of gratitude to faculties and to the management of
ICFAI National College, Nellore for their kind cooperation and encouragement.

I would like to thank my parents and my family members for their support and encouragement
to complete my project.

Last but not least I would like to thank my friends for their support to complete my project
report.

(M.SRIDHAR)
 INTRODUCTION
NEED FOR STUDY:

Customer perceptions are dynamic. First of all, with the developing relationship between customer and
company, his perceptions of the company and its products or services will change. The more experience
the customer accumulates, the more his perceptions will shift from fact-based judgments to a more
general meaning the whole relationship gains for him. Over time, he puts a stronger focus on the
consequence of the product or service consumption. Moreover, if the customers’ circumstances change,
their needs and preferences often change too. In the external environment, the offerings of competitors,
with which a customer compares a product or service will change, thus altering his perception of the best
offer around. Another point is that the public opinion towards certain issues can change. This effect can
reach from fashion trends to the public expectation of good corporate citizenship. Shells intention to
dump its Brent Spar platform into the ocean significantly altered many customers perception of which
company was worth buying fuel from. Research has been donning on the impact of market share on the
perceived quality of a product Depending on the nature of the product and the customers’ preferences,
increasing market share can have positive or negative effects on how the customer perceives the product.
In these days customer perception is very important .When compared to customer perception of the
insurance company to other insurance company. The customer perception is showing the problems of
company. One company to other company will be show the difference of the customer services like high
quality, low price, offering door delivery service and sometimes company offering free demo class
regarding some electronic products. That’s why many people are attracted to private organization.

Customer perception is an important component of our relationship with our customers. Given that 90%
plus of our orders at some point involve the phone, how we handle the telephone is essential to creating a
perception for our customer that aligns with a company’s mission of service. The following is a great way
of handling the phone.

1. The greeting is “Good Morning/Afternoon this is Joshua with (your company name). How may I help
you?

2. Always ask and receive a response from people before you put them on hold, “Would you please hold .
. ?” then be sure they are not on hold very long otherwise offer to call them back.

3. Remember to smile on the phone. Slow down and speak plainly and clearly. Smiling stretches your
vocal cords, and gives a more upbeat presentation to the customer. Slowing down ensures that the
customers’ perception is of an organized systematic company that can handle their project. Getting it done
right and on time consistently.

4. If you transfer a call and know who is calling, tell the name of the caller to your co-worker so they can
greet the person by their name.

5. Under no circumstances should any interaction with a client be used to express any sense of overwhelm
that you may have. We are swamped, we are so busy, and etc. may be acceptable office banter in most
companies but it really should not be! If I am a customer and I am looking to get a rush project done, this
type of comment tells me that I might want to consider looking elsewhere. Customers do not care how
busy we are when they call and ask, “How busy are you?” What they really care about is can we take care
of another project they have for us.

We know from talking to clients that often they feel that they are bothering us or have a concern that they
might be overloading us. It is curious to know that sometimes these are our best clients that have this
concern. Therefore, anything that might reinforce this is something we want to avoid (you do not need to
send your work to other vendors even though you have given us a lot of work already, we can handle it).
One possible response to “Are you busy?” is to say, “We are busy, but never too busy to help you - what
can I do for you?” or words to that effect. They are the customers. They do not want to hear about our
situation they want to talk about what we can do for them.

6. If we have to contact a customer with bad news of any kind realize that your tone of voice and
approach to it set the tone. We do not want to be nonchalant as if it is not big deal. Nor do we want to act
like a terrible calamity occurred. Here are keys to contacting customers with bad news:

• Prepare rehearse and organize what you are going to communicate to them and how you are going to
communicate it to them.

• Be sure there is no hint of blame or avoiding responsibility. Customers do not care about the folder
being broken, the copier jamming or any other things. That is our problem. It is not their problem and
they actually do not want to hear about it. Certainly, later in the conversation if they ask, “what the source
of the delay, problem, etc. is you can share that with them, but it should not be something that you want to
volunteer early in the conversation.

• Be absolutely certain that you have options to give the customer in these situations. This allows them to
be more in control rather than a victim. What are options? What are solutions? Do not call them with the
problem unless you are also providing solutions to them.

• Learn what you could have done to prevent this problem from occurring and do so next time. Again, the
customer is calling us to take on their problems and to solve their problems. They really do not want (nor
do they care) to know about our problems.

7. Remember to always “thank” the customer. Thank them for calling. Thank them for their business.
Thank them for cooperation and understanding. Thank them for a well prepared electronic file. Thank
them for a referral. Thank them for the professional manner in which they and their company interact with
us.

8. Realize that gossiping and complaining about the customer is only a recipe for tearing down the
relationship with them. How could the gossip or complaint be turned into a dialogue with them (rather
than your monologue being put on loud speaker to your co-workers) so as to help give them an
extraordinary experience? Getting into communication with customers about what we need from them
and what are ways that they can improve what they are doing, so that we can do a better job for them,
provides them with an extraordinary experience. To be of true service - to be a true partner - to help busy
people like them - we need to do more proactive direction of our customers or at least providing them
with ideas, options, suggestions and ways that they can improve.

We are really taking on making it easy and effective for them to communicate with their audiences. We
need to expand beyond what happens within our own four walls to what is actually happening in their
companies. Consistently getting projects completed accurately and on or ahead of schedule is very good.
The next level for us is greatness. Greatness offers us the possibility of helping our customers transform
how they manage their communications. Complaining and gossiping about customers keeps us from
doing that. This is very different than from our heart seeking to improve things for our customer and for
ourselves by getting into communication with them, dialogue with them with a rich understanding and
deep appreciation of their business and their challenges.

9. be curious – do not take things for granted with customers. Why are they doing this project? What are
they hoping to get from it? Why are they not asking us about this or that service? What changes are they
making in their business? How is their business doing? All these things can help deepen our business
relationship with the customer.
Brief History of the Insurance Sector in India
Insurance sector in India is one of the booming sectors of the economy and is growing at the rate
of 15-20 per cent annum. Together with banking services, it contributes to about 7 per cent to the
country's GDP. Insurance is a federal subject in India and Insurance industry in India is governed
by Insurance Act, 1938, the Life Insurance Corporation Act, 1956 and General Insurance
Business (Nationalization) Act, 1972, Insurance Regulatory and Development Authority (IRDA)
Act, 1999 and other related Acts.

The origin of life insurance in India can be traced back to 1818 with the establishment of the
Oriental Life Insurance Company in Calcutta. It was conceived as a means to provide for English
Widows. In those days a higher premium was charged for Indian lives than the non-Indian lives
as Indian lives were considered riskier for coverage. The Bombay Mutual Life Insurance Society
that started its business in 1870 was the first company to charge same premium for both Indian
and non-Indian lives. In 1912, insurance regulation formally began with the passing of Life
Insurance Companies Act and the Provident Fund Act.

By 1938, there were 176 insurance companies in India. But a number of frauds during 1920s and
1930s tainted the image of insurance industry in India. In 1938, the first comprehensive
legislation regarding insurance was introduced with the passing of Insurance Act of 1938 that
provided strict State Control over insurance business.

Insurance sector in India grew at a faster pace after independence. In 1956, Government of India
brought together 245 Indian and foreign insurers and provident societies under one nationalized
monopoly corporation and formed Life Insurance Corporation (LIC) by an Act of Parliament,
viz. LIC Act, 1956, with a capital contribution of Rs.5 crore.

The (non-life) insurance business/general insurance remained with the private sector till 1972.
There were 107 private companies involved in the business of general operations and their
operations were restricted to organized trade and industry in large cities. The General Insurance
Business (Nationalization) Act, 1972 nationalized the general insurance business in India with
effect from January 1, 1973. The 107 private insurance companies were amalgamated and
grouped into four companies: National Insurance Company, New India Assurance Company,
Oriental Insurance Company and United India Insurance Company. These were subsidiaries of
the General Insurance Company (GIC).

In 1993, the first step towards insurance sector reforms was initiated with the formation of
Malhotra Committee, headed by former Finance Secretary and RBI Governor R.N. Malhotra.
The committee was formed to evaluate the Indian insurance industry and recommend its future
direction with the objective of complementing the reforms initiated in the financial sector.

Key Recommendations of Malhotra Committee

Structure

• Government stake in the insurance Companies to be brought down to 50%.

• Government should take over the holdings of GIC and its subsidiaries so that these subsidiaries
can act as independent corporations.
 • All the insurance companies should be given greater freedom to operate.

Competition

• Private Companies with a minimum paid up capital of Rs.1billion should be allowed to enter
the industry.
• No Company should deal in both Life and General Insurance through a single Entity.
• Foreign companies may be allowed to enter the industry in collaboration with the domestic
companies.
• Postal Life Insurance should be allowed to operate in the rural market.
• Only one State Level Life Insurance Company should be allowed to operate in each state.

Regulatory Body

• The Insurance Act should be changed.

• An Insurance Regulatory body should be set up.
• Controller of Insurance should be made independent.

Investments

• Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to
50%.
• GIC and its subsidiaries are not to hold more than 5% in any company.

Customer Service

• LIC should pay interest on delays in payments beyond 30 days

• Insurance companies must be encouraged to set up unit linked pension plans.
• Computerization of operations and updating of technology to be carried out in the insurance
industry.

Malhotra Committee also proposed setting up an independent regulatory body - The Insurance Regulatory
and Development Authority (IRDA) to provide greater autonomy to insurance companies in order to
improve their performance and enable them to act as independent companies with economic motives.

Insurance sector in India was liberalized in March 2000 with the passage of the Insurance Regulatory and
Development Authority (IRDA) Bill, lifting all entry restrictions for private players and allowing foreign
players to enter the market with some limits on direct foreign ownership. There is a 26 percent equity cap
for foreign partners in an insurance company. There is a proposal to increase this limit to 49 percent. The
opening up of the insurance sector has led to rapid growth of the sector. Presently, there are 16 life
insurance companies and 15 non-life insurance companies in the market. The potential for growth of
insurance industry in India is immense as nearly 80 per cent of Indian population is without life insurance
cover while health insurance and non-life insurance continues to be well below international standards.

Some of the important milestones in the life insurance

business in India are:
185o – Non life insurance debuts with triton insurance company

1870 – Bombay mutual life assurance society is the first Indian owned Life insurer

1912 - The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance
business.

1928 - The Indian Insurance Companies Act enacted to enable the government to collect statistical
information about both life and non-life insurance businesses.

1938 - Earlier legislation consolidated and amended to by the Insurance Act with the objective of
protecting the interests of the insuring public.

1956 - 245 Indian and foreign insurers and provident societies taken over by the central government and
nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5
crore from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to the Triton Insurance
Company Ltd., the first general insurance company established in the year 1850 in Calcutta by the British.

Some of the important milestones in the general insurance business in India are:

1907 - The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes of general
insurance business.

1957 - General Insurance Council, a wing of the Insurance Association of India, frames a code of conduct
for ensuring fair conduct and sound business practices.

1968 - The Insurance Act amended to regulate investments and set minimum solvency margins and the
Tariff Advisory Committee set up.

1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the general insurance
business in India with effect from 1st January 1973.

107 insurers amalgamated and grouped into four company’s viz. the National Insurance Company Ltd.,
the New India Assurance Company Ltd., the Oriental Insurance Company Ltd. and the United India
Insurance Company Ltd. GIC incorporated as a company.
HDFC Standard Life Insurance and Birla Sun Life Insurance Company
Profiles
ABOUT BIRLA SUN LIFE INSURANCE COMPANY LIMITED:

Birla Sun Life Insurance pioneered the unique Unit Linked Life Insurance Solutions in India

Within 4 years of its launch, BSLI has cemented its position as a leading player in the Private Life
Insurance Industry.

There has been focus on Investment Linked Insurance Products, supported with protection products to
maintain leadership in product innovation.

Multi Distribution Channels- Direct Sales Force, Alternate Channels and Group offering convenient

channels of purchase to customers

Web-enabled IT systems for superior customer services

First to have issued policies over the Internet

Corporate governance and a high degree of transparency in all business practices and procedures

First to have an operational Business Continuity Plan

Strong fundamentals based on the Aditya Birla group's local insight and Sun Life financials

global expertise

Vision
To create long term value along with market leadership
Mission
To help people mitigate risks of life, accident, health and money at all stages and under all circumstances

Enhance the financial future of our customers, including enterprises.

Values
Integrity
Commitment
Passion
Seamlessness
Speed

HDFC STANDARD LIFE INSURANCE COMPANY PROFILE

 HDFC standard life insurance company ltd. is one of India’s leading private life insurance
companies, which offers a range of individual and group insurance solutions. it is a joint venture between
housing development finance corporation limited (HDFC ltd.), India’s leading housing finance institution
and one of the subsidiaries of standard life, leading providers of financial services in the united kingdom.
Both the promoters are well known for their ethical dealings and financial strength and are thus
committed to being a long-term player in the life insurance industry – all-important factors to consider
when choosing your insurer.

HDFC Limited.

• In Financial Year 2007-2008 its assets under management crossed Rs. 1,20,000, Cr.
• As at March 31, 2008 outstanding deposits stood at Rs. 20,000 crores. The depositor base now
stands at around 3.2 million depositors.
• Rated ‘AAA’ by CRISIL and ICRA for the 14th consecutive year
• Stable and experienced management
• High service standards

Standard Life Group (Standard Life and its subsidiaries)

• The Standard Life group has been looking after the financial needs of customers for over 180
years
• It currently has a customer base of around 7 million people who rely on the company for their
insurance, pension, investment, banking and health-care needs
• Its investment manager currently administers £125 billion in assets
• It is a leading pensions provider in the UK, and is rated by Standard & Poor's as 'strong' with a
rating of A+ and as 'good' with a rating of A1 by Moody's

Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and 2006 at the Money Marketing
Awards, and it was voted a 5 star life and pension’s provider at the Financial Adviser Service Awards for
the last 10 years running. The '5 Star' accolade has also been awarded to Standard Life Investments for
the last 10 years, and to Standard Life Bank since its inception in 1998. Standard Life Bank was
awarded the 'Best Flexible Mortgage Lender' at the Mortgage Magazine Awards in 2008
 OBJECTIVES

The main of the present study of is accomplishing the following objective.

 Proper understanding and analysis of life insurance industry.

 To know about brand awareness of HDFC Standard Life Insurance, Birla Sun Life
Insurance and customer’s preference about HDFC Standard Life Insurance and Birla Sun
Life Insurance.

 Conduct market survey on a sample selected from the entire population and derived
opinion on the research.

 According the market survey come know about how much potential of insurance market
in our city.

 And base on analysis of the result thus obtained make a report on that research.

 Study of marketing strategies of HDFC Standard Life Insurance and Birla Sun Life
insurance

 Customer perception about the various life insurance products available in India.

 To find the right candidate.

 METHODOLOGY
Data collection
There are two types of data collection method use in my project work report.

-Primary data

-Secondary data.

For my project, I decided on primary data collection method for observing of company and
approaching customers directly in the field, comparing and references to know their interest in
business with company in my project and also make questionnaire for creating on business class
people is Nellore city for company.

I decided on secondary data collection method was used by referring to various websites,
books, magazines, journals and daily newspapers for collection information regarding project
under study

In our project, we decided primary data collection method because our study nature does not
permit to apply observational method. In survey approach we had selected a questionnaire
method for taking a customer view because it is feasible from the point of view of our subject &
survey purpose. We conducted 150 sample of survey in our project.

SAMPLE SIZE: - The sample size is 150

SAMPLING METHOD: - I used simple random sampling to collect the data.

DATA INTERPRETATION:
The collected data is interpreted through pie charts, bar diagrams, & graphical method.

WEEKLY PROGRESS TILL DATE

S.No Week No Duration Details

1. 1st Week July 14- July 19 Selecting the Management thesis-1
title by discussing with the faculty
supervisor
2. 2nd Week July 21 –July 26 Gathering of information from the
customer data base through different
models
3. 3rd Week July 28- August 2 Preparation of the questionnaire

4. 4th Week August 4 –August 9 Collecting the data on the basis of

questionnaire
5. 5th Week August 11-August 16 Recheck the data and collection of
more accurate data
6. 6th Week August 18- August 23 Analyzing the data and framing the
report
7. 7th Week August 25-August 30 Submission of the interim thesis

8. 8th Week September 1- September 6 Interim thesis presentation

9. 9th Week September 8-September13 Conducting interviews with the middle

class customers and other customers

10. 10th Week September 15-September 20 Gathering information from the various
secondary sources
11. 11thWeek September 22-Septmeber 27 Tabulation of the collecting raw data

12. 12th Week September 29-October 4 Analyzing the data and framing the
report
13. 13the Week October 6- October 11 Preparation of the final thesis

14. 14th week October 13- October 18 Final thesis presentation, Submission
of the report
 LIMMITATION

Some of the difficulties and limitations faced by me during my training are as follows:

 Lack of awareness among the people

 Perception of the people towards Insurance sector

 Increased competition

 Lack of awareness about the earning opportunity in the Insurance sector

 DATA ANALYSIS

a) Age wise classification:

Age No Of Members

18 – 25 11

26 – 30 22

31 – 45 44

46 – to above 23

No Of Members

50
No Of Customers

40
30
No Of Members
20
10
0
18 – 26 – 31 – 46 – to
25 30 45 above
year

b) Gender wise classification:

Gender No of Member

Male 66

Female 34
 No of Member
No Of Customers

80
60
40 No of Member
20
0
Male Female
year

c) Member Wise classification:

Family member No Of Member

2–4 40

5–8 48

8 to above 12

Members
No Of Customers

60

40
No Of Member
20

0
2–4 5–8 8 to above
No Of Members
 d) Income wise classification:

Income No of Members

40k – 70k 17

70k – 1 Lake 41

1 Lake to 3 Lakes 28

3 Lacks 14

Income Wise Classification

No Of Customers

50
40
30 No of Members
20
10
0
40k – 70k – 1 Lake 3
70k 1 Lake to 3 Lacks
Lakes
Income (P.A)

Interpretation: - 41% of people have tack insurance and is ranked number one by that percent
of respondent.
 e) No of having Insurance:

Insurable Member Uninsurable members

42% 58%

No of Having Insurance

No of having
Insurance
Insurable Member

No of having
Insurance
Uninsurable
members

Interpretation: Only 42% people having insurance in Nellore so it is potential for insurance
company to capture to all that market
 f) No. Of having Insurance:

Having insurance No of members

Self 40

Spouse 28

Children 21

Parent 18

All 11

50
No of Members

40
30
No of members
20
10
0
n

nt
se

l
lf

al
re
Se

re
ou

ild

Pa
Sp

Ch

Interpretation: Among that 42% people who having insurance, 6hey have insurance 40% for
self 28% for spouse 21% for children and 18% for their parents and 11% for all family numbers,
 g) No. Of Having Under/Fully insurable person:

Under insurable persons Fully insurable person

82% 18%

Fully
insurable
person,
18%
Under insurable
persons
Fully insurable
person
Under
insurable
persons,
82%

Interpretation:

Only 42% people having life insurance but among them82% of the people have
under insurable person and is ranked number once by that percent of respondent.
 h) Market share of different insurance plan:

Insurance plan Market Share

Term plan 39%

Money back Plan 14%

Endowment Plane 15%

Child Plan 8%

Unit Link Plan 24%

Market share of different insurance plan Market

Share

Unit Link
Term plan
Plan, 24% Term plan, Money back Plan
39%
Child Plan, Endowment Plane
8% Child Plan
Endowment Money
Unit Link Plan
Plane, 15% back Plan,
14%

Interpretation: 39% of people have Unit linked Plan and is ranked number one by that percent
of respondent
 i) Data give benefits of insurance cover perceived by respondents:

Benefits No. of Respondents Share (%)

Cover future uncertainty 55 55

Tax deductions 20 20

Future investment 25 25

Total 100 100

No. of Respondents

60 55
50
40
25 No. of
30 20
Respondents
20
10
0
Cover future

investment
deductions
uncertainty

Future
Tax

Interpretation: 55% of the respondents believe that covering future uncertainty is the biggest
benefit of insurance policy

20% & 25% of them believe that other benefits are tax deduction & future investment
 FINDINGS AND SUGGESTIONS

 Almost 80% of respondents have an insurance policy.

 People have more number of life insurance policies as compared to non life insurance.

 Majority of the respondents preferred/have LIC policy since it was the only option due
to complete government control in insurance sector.

 Due to increased in consumerism new product is launched every day. Thus non –
life/general insurance business is also going to have boom period.

 Due to the increasing concern of people towards their health/life the life insurance
business has good prospects.

 According the survey only 42% people are insured in HDFCSLI and 24% Birla Sun
Life so remaining other part is potential for insurance sector

 Among that 42% people who having insurance, 6hey have insurance 40% for self 28%
for spouse 21% for children and 18% for their parents and 11% for all family numbers,
also its very help full for insurance sector so they should take necessary step for capture
this potential.

 Only 42% people having insurance in HDFC SLI & Birla Sun Life insurance in
that42% these are 82% people are under insured and other 18% people fully insured
according to their income so that is also plus point for insurance sector to capture the
market.
 CONCLUSION

I have come to know about the customer perception about the insurance sector and how it
varies with their behaviors’ and cultures this helps me increase my marketing skills, have
more knowledge about the products and improve my communication skills. I have also
come to know how to talk with different types of customers in different situations and I am
able to solve their queries in a more effective way.
 All the insurance company must advertise more in the market because not all
people know more about life insurance policy.
 Most number of people wants guaranteed returns so company must focus on this for
the customer investment.
 Make insurance policy which can buy any one so we can insurance them through
this type of life insurance policy.
ANNEXURE
 QUESTIONNNAIRE

Dear Sir/Madam

I Sridhar pursuing MBA with Marketing and Finance as my specialization request you to spare a
few minutes for answering this form, which will help me in completing my project.

1. How long are you associated with this company?

a) 0 – 4 months b) 4 – 8 months c) 8-12 months
d) 12-16 months e) above 1year

2. Qualification
a) Non – Graduate b) Graduate c) Post Graduate
d) Research e) any other (Please specify)
3. Are you employed? (Yes / No)________________________________

4. Do you have insurance policy? (Yes / No) ________________________

5. How did you first hear about our company Names?

a) Television b) Radio c) Newspaper

d) Magazine e) Word-of-mouth f) Internet

g) Other: Please Specify _______________

6. Which of these companies do you like best?

a) HDFC Standard Life Insurance b) Birla Sun Life Insurance

c) LIC d) ICICI Life Insurance

7. Which company’s insurance policy you prefer the most? (rank them)

a) HDFC Standard Life Insurance b) Birla Sun Life Insurance

c) LIC d) ICICI Life Insurance

8. Which insurance policy do you have?

a) Life b) Non Life c) Both

9. How many products do you buy in the fast year?

a) 1 b) 2 c) 3 d) 4 above

10. For how many years do you have insurance policy? (please tick)

a) < 5year b) 5 – 10 year

c) 10 – 15 year d) Any other (please specify) ________________________

11. What do you think are the benefit of insurance cover? (Rank them)

a) Cover future uncertainty b) Tax Deduction

c) Future Investment d) Any other (please specify) ________________________

12. You monthly House holds Income?

a) < 10k b) 10k – 20k

c) 20k – 30 k d) 30k – 40k

d) Any other (please specify) _____________________

13. Which future of your policy attracted you to buy it? (Rank them)

a) Low premium b) Large rick coverage

c) Money back coverage d) Reputation of company

e) Any other (please specify) ___________

14. Do you really think Life Insurance Policy Cover I n today’s scenario is not essential?

_____________________________________________________________________________________
_____________________________________________________________________________________

Thank you

Name: __________________

Address: ___________________

___________________

___________________

Occupation: ____________________
 BIBLIOGRAPHY

In order to obtain more information regarding the present study and to substantiate it with theoretical
proof, the following references were made:-

• Library of College

• Insurance chronicle

Websites visitedd:

• www.google.com

• www.birlasunlife.com

• www.hdfcstandardlifeinsurance.com