Questionnaire - Retail Management Project

Name: Gender: M / F

E-mail ID: Mobile No. :

Age Group: a) Below 18 b)18-28 c)28-40 d)Above 40

Occupation: a) Student b)Business c)Service d)Housewife e) Any other :

1. How often do you visit Pizza Hut ?

(i) Weekly (ii) Monthly (iii) Occasionally

2. Specify your satisfaction with Pizza Hut according to the following?

Parameter Excellent Good Average Poor

Quality
Price
Store
Ambiance
Service

3. Through which media you are getting information about Pizza Hut?

(i) TV (ii) Newspaper (iii) Pamphlets (iv) Bill Boards (v) Other’s (specify)…

4. Compare Pizza Hut with the following food chains and rate them on a scale of 10.

Name Quality Store Service Ambiance

Pizza Hut
Domino’s
Pizza Corner
Nirula’s
Smoking Joes
U.S Pizza

5. Would you try a new food item launched Pizza Hut :

(e.g Conniza , Freshizza )

(i) YES (ii) NO

6. In your view what suggestions you have for Pizza Hut?