SME B-Plan Draft

Click to edit Master subtitle style Executive Summary

Business Description Market Analysis Marketing Plan Operations and Management Strategy Competitive Analysis Development Plan Financial Statements Annexure

3/5/12

Executive Summary

Summary of companys business plan Identify owner Description of Products & Services Target customer & approach in brief Expected investment

3/5/12

Business Description

Business Goals Industry segment of company

State of industry Future trend in industry

Mission, Vision ( Business philosophy) Objective

Monetary Objective/Sales Target Delivery Objective

USP of company

Strength, Skills

Product Description
Features of product (USP, benefit to customer) 3/5/12

Market Analysis

Product or service description against current market situations Competitors Market Size Roadblocks & strategies to address them Offering differentiation Price structure & comparison with competition Technical superiorities & qualities

Technologies Brochures

3/5/12

Marketing Plan

Funds allocation plan Pricing Methodology Target Market segment Strategy to capture market Business promotion strategy Company Image in market Marketing Material

Web design Logo Brochures Business Proposals

3/5/12

Operations and Management Strategy

Current location & future outposts Justification for branches Partnership model/ BD team Profit margins of competitors Business opportunity forecast

Things to be done to realize it

Resource/Manpower requirement

Skill set required Talent acquisition process

3/5/12

Competitive Analysis

Competition

Direct Indirect

Reason of their success Differentiation of competition How to overtake

Detailed comparison

3/5/12

Development Plan

Product/service development plan Where the money will be utilized Timeline for startup Business forecast for 1, 5 & 10 years Where to operate How to operate With whom to operate Cost outline To-do list/ Project Plan/ WBS

3/5/12

Financial Statements

Figures for management/ sponsor/ investor Financial forecast Financial history

3/5/12

Annexure

Graph/chart Logo Detail market & competitive analysis

3/5/12