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Language and bias. Types of communication. Verbal communication lose its accuracy Common language Jargon slang, ease of expression. Terms coined by authority. Terms of politically correct nature. Prior to the Internet, and texting as abbreviations have been more widely used. Certain languages don t have certain words. Some have multiple words for the same thing. Tells us what we value. Also some words have deeper meaning than other e.g. father can also be seen as the Father e.g. God Language shaping and meaning e.g. can shape expectations. E.g. Positive words and thoughts to a child who is about to start Kindergarten. Different languages can have different views and framework. Each language has its own personality / psyche. E.g. Russian is distant, cold, and stern. American fast-paced bubbling. Formal and informal expressions in many European languages e.g. Italian, while in Australia there is not formal and informal language. How words are said can create meaning, e.g. mandarin. In the English-speaking world, we tend to talk about ourselves generally and then go specific. Indians tend to talk about themselves specific and generally. Our culture shapes our personality, Australian general-specific, why? Laid-back and we don t like arrogance, England s rejects go against English, reduce their language, this has carried on. Australian women don t use pre-prepared meals, as it is the hard work in convict life in history that has shaped us. Language and Knowledge question. Difference between kids and adults. Kids are simple and attention seekers. They are also normally more honest in how they feel. Globalisation question: It does matter what words we use. When someone blows up a building, can be terrorist, freedom fighters, mastermind (not right if you get caught), and coward (misguided bravery). Are athletes sporting heroes ? Sloppy journalism that can mislead. Study in New York, as the customers in a shopping centre go up levels, their language is more posh. Due to immigration and distinction. How are new words coined? In a group. Individual and collective group. In personal recounts use the language you use normally. When talking with your friend you coin the groups terms and understanding. Use of third person usually done by high status, maybe to be less intimate. Look at how language is used in other countries!!!!