SOCIAL, DIGITAL AND MOBILE WORLDWIDE

THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE

we are social JANUARY 2012

JAN 2012

WORLDWIDE USER NUMBERS

6,809,560,473
TOTAL POPULATION 52% URBAN 30% INTERNET PENETRATION 22% SOCIAL NETWORKING PENETRATION 86% MOBILE PENETRATION 48% RURAL

2,076,140,000
INTERNET USERS

1,482,188,000
USERS ON TOP SOCIAL NETWORK

5,870,710,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

INTERNET PENETRATION
CENTRAL & EASTERN EUROPE WESTERN EUROPE

45%

77%

NORTH AMERICA

70% 39%
CENTRAL & SOUTH AMERICA MIDDLE EAST

24%

ASIA

36%

11% 57%
OCEANIA

AFRICA

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

MOBILE PENETRATION
CENTRAL & EASTERN EUROPE WESTERN EUROPE

100+%

100+%

NORTH AMERICA

100+% 100+%
CENTRAL & SOUTH AMERICA MIDDLE EAST

77%

ASIA

100+%

60% 86%
OCEANIA

AFRICA

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

SOCIAL NETWORK PENETRATION

CENTRAL & EASTERN EUROPE WESTERN EUROPE

47%

50%

NORTH AMERICA

36% 18%
CENTRAL & SOUTH AMERICA AFRICA MIDDLE EAST

20%

ASIA

25%

4%

36%
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

OCEANIA

JAN 2012

SHARE OF GLOBAL USERS

CENTRAL & EASTERN EUROPE WESTERN EUROPE NORTH AMERICA

5% 13%

12% 6%

6% 14%

10% 9%
MIDDLE EAST

5% 7%

11% 8%
ASIA

4% 5%
CENTRAL & SOUTH AMERICA AFRICA

3% 5%

56% 44%

50% 50%

9% 10%

10% 11%

15% 5%

3% 10%

OCEANIA

1% 1%
INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERS

1% 1%

TOTAL POPULATION

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

NORTH AMERICA
347,437,346
TOTAL POPULATION 82% URBAN 77% INTERNET PENETRATION 50% SOCIAL NETWORKING PENETRATION 100+% MOBILE PENETRATION 18% RURAL

266,120,000
INTERNET USERS

174,525,000
USERS ON TOP SOCIAL NETWORK

348,260,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

CENTRAL & SOUTH AMERICA

583,888,374
TOTAL POPULATION 78% URBAN 36% INTERNET PENETRATION 25% SOCIAL NETWORKING PENETRATION 100+% MOBILE PENETRATION 22% RURAL

211,680,000
INTERNET USERS

147,510,000
USERS ON TOP SOCIAL NETWORK

635,670,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

WESTERN EUROPE
414,012,710
TOTAL POPULATION 77% URBAN 70% INTERNET PENETRATION 36% SOCIAL NETWORKING PENETRATION 100+% MOBILE PENETRATION 23% RURAL

291,225,000
INTERNET USERS

150,590,000
USERS ON TOP SOCIAL NETWORK

518,360,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

CENTRAL & EASTERN EUROPE

328,539,336
TOTAL POPULATION 67% URBAN 45% INTERNET PENETRATION 47% SOCIAL NETWORKING PENETRATION 100+% MOBILE PENETRATION 33% RURAL

148,905,000
INTERNET USERS

153,105,000
USERS ON TOP SOCIAL NETWORK

487,730,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

MIDDLE EAST
269,655,278
TOTAL POPULATION 70% URBAN 39% INTERNET PENETRATION 18% SOCIAL NETWORKING PENETRATION 100+% MOBILE PENETRATION 30% RURAL

105,150,000
INTERNET USERS

48,880,000
USERS ON TOP SOCIAL NETWORK

287,035,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

AFRICA
1,002,370,011
TOTAL POPULATION 39% URBAN
11%

61% RURAL

110,245,000
INTERNET USERS

INTERNET PENETRATION
4%

37,860,000
USERS ON TOP SOCIAL NETWORK

SOCIAL NETWORKING PENETRATION 60% MOBILE PENETRATION

599,450,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

ASIA
3,826,545,491
TOTAL POPULATION 42% URBAN 24% INTERNET PENETRATION 20% SOCIAL NETWORKING PENETRATION 77% MOBILE PENETRATION 58% RURAL

921,490,000
INTERNET USERS

756,370,000
USERS ON TOP SOCIAL NETWORK

2,962,325,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

JAN 2012

OCEANIA
37,111,927
TOTAL POPULATION 71% URBAN 57% INTERNET PENETRATION 36% SOCIAL NETWORKING PENETRATION 86% MOBILE PENETRATION 29% RURAL

21,335,000
INTERNET USERS

13,345,000
USERS ON TOP SOCIAL NETWORK

31,875,000
MOBILE SUBSCRIBERS

COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTL, ADIDAS, HEINZ, AND DIAGEO. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT HTTP://WEARESOCIAL.SG/

SIMON KEMP MANAGING DIRECTOR, SINGAPORE @ESKIMON DJESKI +65 9146 5356 SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG