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  • Schofield Media's - Food and Drink Magazine

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    10 visualizzazioni1 pagina

    Schofield Media's - Food and Drink Magazine

    Caricato da

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
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    INDEPENDENT FALL 08 7/24/08 3:44 PM Page 14

    field communication

    right place, right time


    Smart software solutions are transforming field execution for the world’s leading CPGs.
    Whether manufacturers operate local-
    ly, nationally or across varied geogra-
    phies, there are daunting hurdles in the
    quest for effective communication. For
    multi-national ventures, particular care
    needs to be taken to make certain that an
    interconnected, centralized system is in
    place. Otherwise, there is always the risk
    of clogging individual business units
    with outdated information and activities
    that are virtually useless in creating a
    competitive advantage.

    ‘WORLD-READY’ SOLUTIONS
    The good news is that today, smart soft-
    ware solutions, enabled by advances in
    mobile technology, are transforming field
    execution for the world’s leading CPGs.
    These solutions are designed to operate
    across multiple geographies, languages,
    and cultures, and offer multiple data for-
    mats, languages and scripts (including
    multi-byte characters) built into an easy-
    to-integrate enterprise platform.
    Along with the ability to adapt to mul-
    tiple geographies, other communication

    T
    he synergy of effective communications and execution of busi- components that add value include the
    ness strategy is a critical component of any successful enter- ability to standardize reporting and per-
    formance analysis of field operations.
    prise. From innovative development to proper product place- Back at the head office, management
    ment and promotions, consumer package goods manufacturers has a complete day-to-day picture of field
    (CPGs) must constantly strive to ensure their ideas are brought activity, reporting which accounts are
    driving incremental revenue, which pro-
    to fruition at the retail level. motions are working, what new opportu-
    When consumers reach for a product on the shelf, there can nities are available, and where the com-
    only be one winner. All the investments in the market plans, petition is winning or losing. A “world-
    ready” solution enables companies to run
    advertising campaigns and trade promotion ends with this one an enterprise-wide field operations sys-
    moment of truth. To win in the store, in these last few steps of the tem across multiple deployments from the
    sale, leading CPGs are racing to arm their field forces with next- same set of source code, making it possi-
    ble for a company to standardize report-
    generation software solutions. Small, smart and sharp, these solu- ing and performance analysis of field
    tions close the loop around planning, execution and outcomes. operations at all levels.

    14 food and drink • fall 2008 • www.fooddrink-magazine.com

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