Bhel Puri

The Best Chaat Corner

Gangotree .. Chennai based Sweet and chaat savors One MB .. Chennai T.Nagar Suriya Chaat Corner @ Adyar Shree Mithai Chennai

 Founder :: Shri K. N. Patel Branches @ Chetpet, Spencer Plaza, Anna Nagar. Specialties :: Gujarati Sweets, chaat & Savories. Bhel Puri Rate :: Rs. 75

Source :: www.shreemithai.com

Map Customer Experience Focus

Started in 1990 Branches @ 6 places House of exclusive Sweets and Chaats Bhel Puri Rate :: Rs. 45

Founder Actor Jeeva & Mr. Ajay Kumar Located @ T.Nagar Started @ 8 sep 2011 Bhel Puri Rate :: Rs. 35 Specalities :: Chaat and North Indian fast food

Suriya chat corner

Located @ Adayar & Mylapore Specalities :: Authentic north Indian Chaats Bhel puri Rate :: Rs. 26

General Recommendations
Experience of customer is based on WOMB and Service personnel interface Customer care Agility (Response)- In case of failure of delivery Recommendation: Unorganized sectors market penetration is higher when compared to Organized players. So increasing the varieties and opening branches at populated place will help them penetrate more as an organised players.

CMP
Selection: Acquisition: Exclusive offers for special events, Conducting events in Schools and colleges, know About amozon zones Retention: Loyalty programs, Membership cards and its benefits Growth: Customer growth in year is 20% an its current members- 121 million till 2011 out of that 5 million are prime loyal members

Customer experience focus

Marketing interactions: Press Ads word of mouth Ambient Marketing Sales interactions: Service Personnel Delivery of products

Service interaction: Cash on delivery. Waiter

Support interaction: Customer care Agility: Proper response during failure of delivery Doing the job at the first interaction

 Suriya chaat corner follow this type of model. Local Chaat centre located in Adaya. Their daily walk in customers are more than Repeat customers because of Tourist place in and around them. This increases customer level 3.

 Gangotree and shreemithai follow this model These shops have opened branches all over chennai near floating population areas so they have high Initial transactions and repeat and customer advocating his high.

 One MB follows this type of CRM model.by Newly started venture. Trying to expand through franchise.