QUESTIONAIRE on SCOPE FOR LAUNCHING AN AYURVEDIC PRODUCT UNDER THE BRAND NAME OF KPL

Name Age

: :

Sex

1. Which are the edible oils you are using? a) Coconut oil b) Sunflower oil c) Palm oil 2. d) Soya oil

If you are using coconut oil, for what purpose do you use? Edible oil .. % Hair oil ..%

3. Which brand of coconut oil you are using last six months? . 4. If using KPL specify the reason. a) Quality b) Availability c)Smell d) Quality & Availability 5. What is the appropriate quantity of oil consumed per month? a) 1 3 litre b) 3 5 litre c)5 7 litre 6. What would be the maximum price difference you are willing to pay more for branded coconut oil? a) Less than 5 b) 5 10 c)10 15 d) 15 & above

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Where will you go for purchasing KPL product? a) Ordinary retailers b) Supermarkets c)Margin free shops d) Departmental shops

8. Why are you going there? a) Cheap c)credible

b) near to home d credit

9. What is your opinion about the quality of KPL oil? a) Very good b) good c)Average d) bad 10. What do you mean by the quality of KPL oil? a) Brand b) smell c)colour d) packaging e) previous experience f) others 11. What are your information sources? a) Advertisements b) Users c)Substitutions d) others 12. In your opinion rank the following ayurvedic products If launched under the brand name of KPL a) Hair oil b)Dandrruff oil c)Body massage oil d) Fairness oil e) Face wash f) Soap 13. Would you shift to KPL s new product if it were launched? a) Yes b) no c) not sure 14. What is the reason for the above decision? a) Quality b) price c)Availability d) Goodwill 15. Do you think KPL s branded products will succeed? a) yes b) No

16. What is your decision based on? a) General trend b) Good policy c)That s what you need d) your belief on KPL 17. What do you expect from KPL company as the next product? a) Hair oil c) Body massage oil e) Facewash 18. The price you would pay . 19. The type of packing you expect a) Transparent 20. b) Coloured b) Dandruff oil d)Fairness oil f) Soap

Rank KPL S strngth in the following aspect a) product pricing c) Product packing b) Product availability d) product availability