Design Context PubliCation leVel 06

A conceptually driven practice investigating contemporary retail branding through retail outcomes focusing on print promotion

Fashion and Retail branding & Promotion

BRAND CONCEPTS
the copper in their blood gives their blood a bluish tint. it is much like how iron in our blood causes our blood to be red. Haemoglobin is a red pigment in blood that makes the blood red when it comes out into oxygen (that why when we bleed, our blood is red.) some animals do not have haemoglobin in blood, for example lobsteRs! so this is why their blood is blue.

Chapter 01 Chapter 02 Chapter 03 Chapter 04

1) Inspiration, origin, journey, history. 2) Communicating brand through visual elements 3) Keep brand fresh through exploration and brandbuilding

BRAND CONCEPTS
INFORM BRIEFS: Scotch Whisky Lauren Carande Waven Event Body Shop

Chapter 01 Chapter 02 Chapter 03 Chapter 04

1) 5-10 case studies through primary and seconday reaseach 2) Interview brands 3) Timelines

Chapter 01 Chapter 02 Chapter 03 Chapter 04

CONTEMPORARY LUXURY BRANDING

1) Special Finishes -embossing -foiling -spot varnish 2) Formats 3) Stocks/ Materials

Chapter 01 Chapter 02 Chapter 03 Chapter 04

INFORM BRIEFS: Scotch Whisky Waven Lauren Carande

CONTEMPORARY LUXURY BRANDING

1) Contacting Printers 2) Collect graphic design elements from stores 3) Send off for paper samples 4) Workshops 5) Companies to interview: -Golden 6) London visit to collect

Chapter 01 Chapter 02 Chapter 03 Chapter 04

1) 2) 3) 4)

Popular Culture Influences/ Trends Sponsoring/ Exhibiting Design for events

TREND & CULTURE

Chapter 01
INFORM BRIEFS: Waven Event

Chapter 02 Chapter 03 Chapter 04

1) Visit to London 2) Fashion Shows Music events Craft Fairs Music Festivals 3) collecting material 4) The Consult interview

TREND & CULTURE

1) Store Environment 2) Packaging 3) Promotion

CONSUMER ENGAGEMENT/ INTERACTION

Chapter 01 Chapter 02 Chapter 03 Chapter 04

INFORM BRIEFS: Whisky Waven Lauren Carande

Chapter 01 Chapter 02 Chapter 03 Chapter 04

1) Bompas & Parr Love creative Interview 2) Books 3) Collecting of material 4) Visiting stores and recording experience of consumer through questionnaires

CONSUMER ENGAGEMENT/ INTERACTION