Dressing on some occasions can be quite complicated while thinking of menz formals. Menz Formal generally means wearing a tuxedo with a black tie. The tuxedo can be accessorized with a waist coat, cummerbund and black shoes.

Siyarams
INTRODUCTION TO SIYARAM S

 Siyaram Silk Mills Limited (Siyarams) is a renowned vertically integrated textile company in the country.  The Siyarams brand retails in over 40,000 outlets all over the country offer entire range of Siyarams brands.  Siyarams family comprises every individual that works towards the success of group, with a blend of traditional values of trust and value creation.

Management
Board of Directors: Dharmaprasad R. Poddar Chairman Ramesh D. Poddar Vice Chairman & Managing Director William V. Fernandes Company Secretary

VALUES AND VISION

Vision: To grow forever by consistently achieving customer delight and being the most preferred partner to every stake holder.

Siyaram Silk Mills Ltd (Siyaram Silk) was incorporated in 1978 to trade in suiting and shirting materials. In 1995, the company tied up with J Hampstead to market its fabrics in India. In 2005, it launched the brand Featherz in the readymade garments segment. Siyaram Silk operates through divisions like fabrics, yarn, garments, furnishings, and exports. It offers textile brands like Siyarams, Mistair, J Hampstead, Oxemburg, Miniature and Featherz.

Research And Development



Siyaram does this, by ensuring that the products produced in tune with the latest worldwide fashion trends. In order to meet the varied demands across the span of market like India, as well as those abroad, it is essential that the company caters to varied tastes. A talented and highly skilled team of dedicated designers from the core team of Siyarams Design Studio.

QUALITY CONTROL
 The facilities and services of the company meet the most
stringent quality requirements, including those require by Marks and Spencer, U.K, ASDA, Next and the HNI corporation, U.S.A.  The raw material testing laboratory checks for count, weight, blend, colour continuity and hairiness.  Modern laboratory techniques are used to check the each batch for rubbing fastness, light fastness and pilling.  Continuous improvement is a way of life at Siyarams.

INTRODUCTION TO PROVOGUE


Provogue is a Mumbai based Indian company incorporated on November 11, 1997 as Acme Clothing Private Limited. The brand Provogue was launched in March 1998 and is currently one of the biggest retail apparel brands in India. Provogue is the official clothing sponsor of Kings XI Punjab in the IPL. Provogue is the official sponsor for clothing of all the teams in Indian cricket league.

Provogue stands for fashion and not pure apparel, this in itself makes it the leader instantly. Its designs are cutting edge and radical, which epitomizes its mantra Redefining Fashion. The Company launched the fashion brand Provogue in March 1998 and after 7 years it has established a strong brand identity in the urban society. The Companys philosophy of creating trends in fashion, an aggressive marketing strategy, coupled with high profile promotional events and its distribution strategy of retailing through selective stores and malls has resulted in Provogue being now positioned as a leading fashion brand in menz apparel in India.

Business of the Company



Provogue's main lines of business are designing, manufacturing and selling of branded formals and other accessories under the brand "Provogue. The company is also in exports of finished fabrics, dyestuffs, chemicals and textile machinery to markets in Africa.

Industry
 

The industry that the company operates in is expected to grow steadily. The Indians have the flexibility of producing small lots of customized fabrics, which is a key in fashion industry, where the trends change quite quickly.

Distribution Channel Strategy



The company currently has 40 own stores, which are called Studios, consisting of Branded Stores, National Chain Stores & Multi-Brand outlets. The benefits are that it enables them to extend their reach to the customer by being in the right places. Clearly, the strategy is to integrate and become more profitable and have a profitable growth.

Risks


Predicting trends properly and accurately and moving in line with the market.

HISTORY AND MARKETING STRATEGY



The Company was incorporated on November 11, 1997 as Acme Clothing Private Limited. The name of the Company was changed to Provogue (India) Limited and a fresh certificate of incorporation dated March 14, 2005 was issued by the Registrar of Companies, Maharashtra, Mumbai. The company has, over a period of time, entered into hospitality business by opening a lounge under the brand name Provogue Lounge. The evolution of the Company can be traced through the following phases;
Phase I: The launch Phase II: Building a brand Phase III : Building of scope and scale for the brand Phase IV : Consolidation

Brand ambassador
We have seen Greek God, Hrithik Roshan adding value to several brands by endorsing them. The buzz in the town was that Shahid Kapur or Ranbir Kapoor was picked for the prestigious brand. Thus, Hrithik was a pleasant surprise to all. The previous brand ambassadors of Provogue include big names like Fardeen Khan, John Abraham, Saif Ali Khan, Katrina Kaif etc.

INTRODUCTION ABOUT RAYMONDS Creating The Complete Man



Raymond's was one of the first companies in the Indian textile industry to use advertising in a major way to promote its products. Raymond decided to increase its focus on its textile and apparel business and discontinue from unrelated businesses. Nabankur Gupta (Gupta), Group President, Raymond, said, "To promote our textile range, our focus will be on fashion and textiles...

HISTORY


The Sassoons, a well-known industrialist family of Bombay, acquired the mill and renamed it as The Raymond Woollen Mills. Raymond embarked upon a gradual phase of technological upgradation and modernization; producing woolen Fabrics of a far superior quality. When Dr. Vijaypat Singhania took over the reins of the company in 1980, he injected fresh vigour into Raymond, transforming it into a modern, industrial conglomerate. A 100% subsidiary of Raymond Ltd., Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected menz formal apparel companies.

INDUSTRY PROFILE


Raymond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India. Their innovations have become milestones in the worsted suitings industry. Raymond has created the worlds finest worsted suiting fabric from the finest wool ever produced in the world the Super 240s fabric made of 11.6 micron wool. Today they are recognized as a pioneer in manufacturing worsted suitings in India, producing nearly 20,000 designs and colours of suiting fabrics, which are retailed through 30,000 stores in over 400 towns across India.

World-class facilities


Raymond's manufacturing facilities include three world-class fully integrated plants in India, deploying state-of-the-art technology modern quality management systems like ISO 9001 and Environment Control Systems

Raymond plants are located in India at the following locations: Thane, Mumbai, Chhindwara in Central India and Vapi in Gujarat.

Marketing Strategies


A case was undertaken to examine the marketing strategies adopted by Indian textile major Raymond Ltd. for its flagship fabric brand Raymonds and its ready-to-wear men's wear brands Park Avenue and Parx. This case provides a detailed account of the company's brandbuilding strategies and the role of advertising in making a brand successful.

The Role of Distribution



Apart from advertising, to establish its brand in the Indian market, Raymond also focused extensively on distribution aspects.

SKNL is India's leading textile and apparel company and country's only textile major that operates in all product categories, - Fabrics, Apparel and Home Textiles, all fiber categories and caters to all socio economic segments of the Indian market. World class manufacturing facilities, a capacity of producing over 2,00,000 meters/day, 30,000 outlets across the country. Popular household brands like Reid & Taylor, Belmonte, S.Kumars, Carmichael House; and strong and efficient teams lend strength to the company's performance.

HISTORY


The transformation of SKNL took place when Nitin Kasliwal took over the reins of his family run textiles business, of which SKNL was the flagship company. With a vision to clothe the world, SKNL is arguably the only Indian textiles player today that is operating across all fiber categories and market segments. Challenging circumstances not withstanding, SKNL grew at a scorching pace. To keep pace with brisk growth in business, teams were strengthened and infrastructure modernized.

Manufacturing


Maintaining world-class quality has been a corner stone in SKNL's business strategy. Four state of art manufacturing units are based in Mysore (Karnataka) and Dewas (Madhya Pradesh). SKNL is the only manufacturer of fine count Damask in India. Two new plants at Bharuch, Gujarat for Cotton have been recently established. The company is constantly modernizing and upgrading its existing facilities for Consumer Textiles and Home Textiles.

Distribution
  

The companys wide network reaches both domestic as well as overseas market. Today, SKNL is the largest institutional supplier in India in the organized sector. The company plans to establish high impact presence through multi-brand outlets, large format chain stores and exclusive stores for all its brands.

Brands


Ability to build brands, across the socio-economic segments has been one of the key factors in SKNL's success.

 

Reid & Taylor caters to the premium and upper-middle strata of the Indian suiting market. Superbrands Council, the worlds leading authority on marketing and advertising; has awarded it a Superbrand status, second time running. With the current positioning and careful marketing campaigns, the brand makes an impact in ready to wear segment.

Belmonte offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear catering to the mid-premium consumer. It is available across top 100 cities in India. Uniformity by Belmonte is the sub-brand which offers a wide range of uniform fabrics for professional work-wear across industries.

 

S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand equity and unique strengths, the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today.

Carmichael House is a new entrant in the Home Textile category. This mass premium brand offers a wide range of home textile solutions for the entire abode in a variety of fabrics and weaves.

Total Home Expressions

Total Home Expressions division manufactures and markets home textiles - bed sheets, sheeting fabrics, made-ups with significant emphasis on the export market. Total Wardrobe Solutions Total Wardrobe Solutions implies a complete offering in terms of formal, leisure, evening wear and accessories.

SKNL will be one of the few textile companies in the world which will offer high value shirting fabrics (yarn and piece dyed) in a vast selection of designs. It will have a natural advantage as most competitors in this segment are located mainly in high-wage countries, with personnel costs accounting for up to 30% of the total production costs.

Management


The Company has developed progressive management capabilities due to a unique fusion of entrepreneurship with professional expertise. SKNL businesses are divided product wise into major Strategic Business Units viz, Consumer Textiles, Home Textiles, Worsted Suitings, Ready to Wear and High Value Fine Cotton (HVFC).

Consumer Textiles
 SKNL offers lightweight, durable, polyester viscose work wear

available in several different weaves and shades

 The company has successfully increased its presence in the blended suiting market by producing and marketing quality products.

Dr. A. C. Shah Chairman

Mr. Nitin S. Kasliwal Managing Director and Vice Chairman

Mr. Anil Channa Deputy Managing Director

Mrs. Jyoti N. Kasliwal Director

Mr. Dara D. Avari Director

Col. S. K. Raje Director

Mr. Denys Frith Director

Mr. Anish Modi Director

THANKYOU