South Korea

By: Laura Hernndez H. Estefany Muoz C. Sebastin Valencia J. Special thanks to: Taeyoung Kim

General Information
About the country

Is the 12th Economy worldwide 48 million people Seoul biggest city and capital. Currency: 1000 won = USD $1 1000 won = $2000 Colombian pesos.

Can you

Tell the difference?

Thats why for us, Koreans are very similar to each other.

Ethnic

Cultural Dimensions.

Consumer Behavior

a f f e c t i v e
Design
Price

Brand

Influenced by their friends

Blogging

Spring

Summer

Fall

Winter

Change clothing every season Early adapters

Emotional Buyers

Colorful Things Harmonized.

Local brands
Beer

Ex-Feel S

guila

Snacks

Shrimp, squid, octopus snacks are popular amongst Korean people. Colorful packages High Context (Just a name and a drawing)

Soju

Green Tea ice cream

Apartments

Global brands

Mc Donalds

Bugolgi burger.

Mc Donalds

They try to make their costumers happy

Coca-Cola

Samsung

Hyundai

Other Global Brands.

Printed Ads.

Conclusions.
1. 2. 3. 4. 5. 6. Korean consumers are potentially emotional people. They are modern people, they can adapt to changes without losing their own culture. Their Long term orientation makes that brands like cars, apartments, banks etc, to make another strategy to reach Korean people. Colors are important for Korean people, but it is more important the way you mix them and compose a publicity with them. They have a big bound with brands, its more important than You can evidence a strong relationship with nature in the commercials.