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  • GD Process

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    William Ward III
    13 visualizzazioni17 pagine
    Graphic design is the art of visual communication. It creates a direct message for a specifi c AUDIENCE. It is also the art of presenting a lifestyle through the selling of a particular product or service.

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    Graphic design is the art of visual communication. It creates a direct message for a specifi c AUDIENCE. It is also the art of presenting a lifestyle through the selling of a particular product or service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    13 visualizzazioni17 pagine

    GD Process

    Caricato da

    William Ward III
    Graphic design is the art of visual communication. It creates a direct message for a specifi c AUDIENCE. It is also the art of presenting a lifestyle through the selling of a particular product or service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 17

    The Graphic Design Process

    What is Graphic Design?


    THE ART OF VISUAL COMMUNICATION CREATING A DIRECT MESSAGE FOR A SPECIFIC AUDIENCE

    3 BASIC FUNCTIONS OF GRAPHIC DESIGN


    Identify Inform and Instruct Present and Promote

    OLD DAYS - ADVERTISING the promotion and selling of goods and services TODAY - BRANDING promotion of a lifestyle through the selling of a particular product or service

    This is How We Do It
    1. 2. 3. 4. 5. 6. 7. 8. 9. Get hired for a job Research Brainstorm Thumbnail Roughs and Comps Revise, revise, revise Final Production Get paid! Post Mortem

    Get Hired!

    Research
    Target Audience

    Research
    Exact Message

    Research
    Technical Requirements

    Research
    Budget and Deadline

    Brainstorm

    Keyword List

    Clustering/Mapping

    Doodle

    Thumbnails

    Roughs and Comps


    Roughs refined preliminary design solutions and alternatives

    Comps (composites) the final preliminary step before final designs are created

    Revise, Revise, Revise

    Final Product delivered to the Client

    Get Paid!

    Post Mortem

    Review the evidence what worked, what didn t, what should you do differently next time

    Do it again!

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