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How can we provide Point-of-Use technologies to millions of people? Testing commercial distribution strategies in

How can we provide Point-of-Use technologies to millions of people?

Testing commercial distribution strategies in Indonesia:

The Aquaya Institute The Johns Hopkins School of Public Health Yayasan Dian Desa

Supported by the Procter & Gamble Fund

Assessing Levels of Waterborne Disease 12

Assessing Levels of Waterborne Disease

Assessing Levels of Waterborne Disease 12

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Assessing Water Sources and Quality 13
Assessing Water Sources and Quality 13

Assessing Water Sources and Quality

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Summary Comparison of POU Measures Treatment Advantages Disadvantages boiling highly effective local fuel

Summary Comparison of POU Measures

Treatment

Advantages

Disadvantages

boiling

highly effective local fuel sources

fuel costs

biosand filters

local production fast flow rate, long life span

Slow biofilm growth Heavy, difficult to move

ceramic filters

simple to use low per unit cost of filtered water

fragile, slow flow rates high up front costs

dilute bleach

local production residual protection

chlorine taste and smell

flocculation-

low up front cost residual protection, removes turbidity

complex process higher per unit cost of filtered water

disinfection

SODIS

local bottles cheap

many bottles, slow limited by turbidity

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Assessing Cost Effectiveness   Cost in Indonesian Rupiah water quantity boiling with kerosene* dilute

Assessing Cost Effectiveness

 

Cost in Indonesian Rupiah

water quantity

boiling with kerosene*

dilute bleach #

PUR +

8 liters

1200

40

640

16

liters

1500

80

1280

20

liters

1650

100

1600

* Based on kerosene costs at Rp 3000.00/liter (12/05) # Based on dilute bleach costs at Rp 3000.00/bottle (treats 600 liters) + Based on PUR at a cost of Rp. 800/sachet (treats 10 liters)

Source: CARE International Indonesia

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Technology Selection 16

Technology Selection

Technology Selection 16
Technology Selection 16

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Flocculation and Disinfection 17

Flocculation and Disinfection

Flocculation and Disinfection 17
Flocculation and Disinfection 17
Flocculation and Disinfection 17
Flocculation and Disinfection 17

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Developing Developing a a Marketing Marketing Scheme Scheme YayasanYayasan DianDian DesaDesa Primary distributor

DevelopingDeveloping aa MarketingMarketing SchemeScheme

YayasanYayasan DianDian DesaDesa Primary distributor (Aquaya’s local partner) Sales,Sales, trainitrainingng
YayasanYayasan DianDian DesaDesa
Primary distributor
(Aquaya’s local partner)
Sales,Sales,
trainitrainingng
promopromo supportsupport
CapitalCapital
SmallSmall andand MediumMedium
EnterprisesEnterprises

GrassrootsGrassroots BusinessBusiness NetworkNetwork

LocalLocal NGONGO NetworkNetwork

GovernmentGovernment AgenciesAgencies

InformInformationation EdEducatioucationn CommuniCommunicationcation (IEC)(IEC)
InformInformationation
EdEducatioucationn
CommuniCommunicationcation
(IEC)(IEC)

YogyaYogya

SarthaSartha

VenturaVentura

CONSUMERSCONSUMERS

(IEC)(IEC) Yogya Yogya Sartha Sartha Ventura Ventura CONSUMERS CONSUMERS Sales,Sales, PromotionPromotion 18
Sales,Sales, PromotionPromotion
Sales,Sales,
PromotionPromotion

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Promotional Campaigns

Educational Campaigns 20

Educational Campaigns

Educational Campaigns 20

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Program Evaluation: • Sales levels • Home water quality • Diarrheal disease levels 21

Program Evaluation:

Sales levels Home water quality Diarrheal disease levels

Program Evaluation: • Sales levels • Home water quality • Diarrheal disease levels 21

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