SWOT & Etop analysis

College desh baghat mgt (mandi gobindgarh )

A VIEW FROM:-MAYANK SHARMA

Definition of environment Overview of environment scanning Techniques of environment scanning

Environment means the surroundings, external objects, influences or circumstances under which someone or some thing exits.

Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.

SWOT ETOP

It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

Environmental sectors Economic

Nature of impact

Impact of each sector Growing affluence among urban consumers, rising disposable incomes & living standards. Organized sector a virtual oligopoly with 4 major manufacturers, buyers critical & better informed, overall industry growth rate not encouraging, growth rate for niche market like sports, trekking etc is high.

ETOP FOR BICYCLE COMPANY

Market

International

Global imports growing but Indias share shrinking, major importers are the US & EU but India exports mainly to Africa.

Political

Bicycle principal mode of transport for low & middle income, Industry too small to draw attention.

Regulatory

Parts & components reserved for SSI, bicycle industry a thrust area for exports,

Social

Environment & health friendly transport option, wide usage, as recreation, convenient in traffic, customers preference

Supplier

Mostly ancillaries in smallscale sector supply parts & components, rising steel prices, industrial concentration in Punjab & Tamilnadu.

Technological

Up gradation in progress, import of machinery simple, product innovations ongoing like battery operated & lightweight foldable cycles

ETOP provides a clear picture to the strategists about which sectors & different factors in each sector, have a favorable impact on the organization.

THANK YOU ?