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Purpose: main aims of speech salient (main) claims data/evidence (statistics, testimony) counterarguments and their refutations
Organisation: clarity of purpose how does the structure help make the speech persuasive? how does the speaker combine purpose, ideas and evidence? Style: how is language used to reflect ideas? how is language used to influence the audience? how do exigence and context influence language choices? what effect does the style of delivery have on the success of speech? Historical and Rhetorical Value: importance at time lasting importance of speech value as example of effective rhetoric does the speech still help us understand historical events, ideas, issues, values and power today? does the speech have relevance to us today? Distinctive Voice: Links to other speeches/ Thesis ideas