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Introduction With the boom in organised retai going to be a sea change in the way dairy products are going to be sold in these stores, and as rightly said by Dr. R. A. Mashelkar, i's the distribution and the marketing that is going to drive the market for Dairy Applications The developments in the dairy packaging will be further supported by the advances in technology and materials, in near future. Marketing and distribution of the products in retail stores is governed by the stable d attractive packaging. Organised retailing in India is witnessing a buge most gold revamping exercise. India is rated th ging retail market - a potentia attractive e enna te ff Bhupendra Singh Put Manager Bloom Seal Containers Pvt. Lis smb Dr. R. A. Mashelkar, FRS Direcor General CSIR "A dairy producer can derive only limited returns from selling raw milk. It is only the concept of value addition that would help dairy producers capture a larger share of the consumer dollar by involving them in the processing, distribution and marketing of their fluid milk.” mine. As per a report by KPMG, the annual growth of department stores is estimated at 24 per cent, With more and more women entering the corporate world and with middle-income families rising up the income ladder, life of the average Indian family has become extremely hectic. Women have less time to spend in kitchens and are not willing to prepare time-consumit laborate meals as daily routine SZ, Vis has resulted in a s ng ‘ket for convenience products, both in the food and non-food There is a growing market for ready-toeat Overall economic growth has proved to be beneficial for the consumer goods market, products becoming affordable to a larger section of the population. Some of the products that were considered luxury items a couple of years buck are becoming items of daily consumption in most households. Some such products are milk denks, UHT milk etc. with more Some Facts HDPE imitk bottles are the most popular Gwin ne boom fora of mil: packaging Tn the UK: wit around three billion botles used every year. rh ae In 2001, more than 82 percent of the nation’s ieee milk was packaged in plastic, up from 15 going to be a per cent in 1971, acconding to the U.S. drastic change in Department of Agriculture. the way we pack the daity products Dairy Packaging Why Plastics? HDPE /PP granules has been successfully used in gid containers as an efficient material for packing products for various industries and it has continuously in India, 9 iB been the preferred material for development of new products orin conversion of exiting products packed in materials other than plastic. Glass was the second most popular packaging format in the entire packaging industry but glass containers are gradually losing their market. The unpopularity has been mainly due to the high rate of breakage and the inconvenience of returning the empty ass bottles after consumption. HDPE/PP in Milk Packaging Plastic weighs 37 per cent less than glass, so it saves fuel during its trip from the ereamery to The HDPE/ PP plastic is recycled at a higher rate than plastic. High density polyethylene (HDPE) has been widely used in the packaging of dairy products for many years, In Europe, round bottles used for sterilized milk were introduced in the late sixties. Later, the milk packaging market in the USA changed from milk cartons to HDPE for pasteurised milk. ‘The HDPE, bottle used for pasteurised milk was introduced in the UK in the early eighties. Thanks to its multifunctionality, HDPE is the only packaging material that can be used for all three types of mill: pastearised, UHT and sterilized, HDPE/PP plastic offers a lightweight and durable alternative to other milk packaging, the other benefit being is that it is 100 per cent recyclable. Packaging Criteria for Dairy Products ‘The type of packaging that can be used depends con the type of milk. Pasteurised milk has no restrictions in the choice of packaging. Its shelf- 6 HOPE /PP granules has been successfully used in rigid containers as an efficient material for packing products for various industries and it has continuously been preferred material for development of new products or in conversion of existing products packed in materials other than plastics. 9 ow Packaging reavirements for diferent heat trviment eocesses of mile Heat Treatment Process consumer convenience. + Mono layer containers from 50 ral to 600 ml with or without calibrated neck with heat sealing by aluminium fol Storage in cold chain at 4°C sith shelflife up to 30 days. Flavoured Sterilized Mill: The flavoured milk market is one of the fastest growing dairy sectors. There are a wide variety of flavours ater for all axes and tastes with a choice of longilife (ie. Uhra Heat Treated or sterilized) or fresh flavoured milk, Most flavoured milk products are produced using reduced fat milk varieties and usually have a fat content of around | per cent. id consistenci Sterilized milk is available in whole, semi skimmed. Pasteurised 72-75°C, 15-40 sec UHT 135-150°C, 4-20 sec Sterilised 110-120°C, 10-40 minutes life is not affected by a barrier layer, because the shelFlife is short and the milk is stored chilled. UHT milk, however, needs a barrier that keeps out light to prevent degradation of the milk, In an HDPE bottle, this can be accomplished by: using a three layer co-extrusion structure with a black middle layer to block light transmission. Sterilized milk, on the other hand, does not need « barrier layer to ensure shelf-life. The milk is heat-treated after it has been packaged - and therefore the packaging has to resist the heat treatment. Yogurt and Probiotic - Alive Ferments Packaging of products with alive ferments is done in HDPE/PP containers having: ‘Ergonomic design for easy to hold and dink. © Attractive and smooth surface, suitable for sleeve application. * Thin wall containers with special shapes for \ 4.7 days at <8°C 6 months at ambient temperature 9 months at ambient temperature and skimmed varieties. It goes through a more severe form of heat treatment, which destroys. nearly all the bacteria in it, First the milk is pre- heated, sterilized, then homogenised and poured into plastic bottles which are closed with an airtight seal. Packaging of flavoured sterilized milk is preferred in HDPEJ/PP containers having: * Ability to. withstand — sterilization temperatures in autoclaves of 120°C up to 20 minutes. © Diflerent coloured containers or labels as per flavours. * Attractive containers with long shelflife * Bilayer open neck with dome from 200 ml to 1000 ml containers with strong body and body ribs. * Storage at ambient condition with shelf-life up to 180 days. UHT Aseptic Mille UHT or ultra heat treated milk, is a form of milk that has been heated to a temperature of at least 135°C in order to kill any harmful micros organisms (e.g. harmful bacteria) which may be