KANO MODEL

Manisha Upreti D5 Nikita Nijhawan D6 Harleen Kaur D21 Shambhu Suman D25 Deboshree Mandal D44

Model Diagram

Basic Features
These are attributes, without which a product would simply be unacceptable. The customer takes them as prerequisites and may not even mention them, though they are essential. Failure to provide them causes great dissatisfaction; however, putting effort into enhancing basic features leads to no extra customer satisfaction and may add unnecessary cost and complexity to the product.

Performance Features
These are features that provide a real benefit to the customer, and the more highly implemented they are, the more satisfied the customer will be. An example is the fuel economy in a car - the more efficient the better. Lower price is usually another.

Excitement features
These give the customer unexpected value and may be attractive out of all proportion to the objective benefits they give. The problem is that traditional market research (surveys and focus groups) is unlikely to identify the requirements for excitement features.

Product LG Refrigerators

ASSUMED EXPECTED Past Product Features

SIZE -160 Liters SIZE - 220 Liters

DELIGHT
MORE STORAGE SPACE IN DOOR
METALLIC COLOURS

COLOURS

ATTRACTIVE COLOURS QUICK COOLING MULTI -UTILITY SHELF FROST FREE

COOLING KEEP FRUITS & VEGITABLES FRESH

CONDENSER (INSIDE) WATER DISPENSER

RETAIN NUTRITIVE CONTENTS OF FOOD

ASSUMED EXPECTED Present Product Features

QUICK COOLING METALLIC COLOURS 220 Liters CONDENSER (INSIDE) FROST FREE KEEP FRUITS FRESH & HEALTHY FREE RECIEPE BOOK MORE STORAGE SPACE IN THE DOOR UNIFORM COOLING (DOOR COOLING) 500 Liters RETAIN NUTRITIVE CONTENTS OF FOOD MULTI UTILITY SHELF WATER DISPENSER

DELIGHT

TELEVISION RADIO 750 Liters GREEN IRON DOOR COOLING MICOM PANEL GLASS DOOR/ AUTO. CLOSING DOOR FREE MICROWAVE

FREE JUICER

Future Product Features ASSUMED EXPECTED

MORE STORAGE SPACE IN THE DOOR UNIFORM COOLING (DOOR COOLING) 500 Liters RETAIN NUTRITIVE CONTENTS OF FOOD MULTI UTILITY SHELF WATER DISPENSER FREE JUICER TELEVISION RADIO

DELIGHT

TV WITH INTERNET INBUILT MICROWAVE 1000 Liters INBUILT AC Internal Energy Regeneration FULLY TRANSPARENT BODY FREE DTH

750 Liters GREEN IRON DOOR COOLING MICOM PANEL GLASS DOOR FREE MICROWAVE

Thank You