Rural rebranding strategies

Strategy

Description

Example

Specialist food products

Has a local identity

Arts and media projects(including festivals)

Projects of festivals based on art and media

A Cornish pasty comes from Cornwall, Devon cream, Melton Mowbray pork pies. The Edinburgh art festival

Farm diversification

Rural Industry

Setting up by farmers of new, sometimes non-agricultural enterprises to increase farm incomes. In the UK an estimated 40% of farm income now comes from diversification. Industries within the countryside.

Woodland development such as paintballing.

Developments e.g. specialist furniture, jewellery and hightech services such as web-design

Urban rebranding strategies

Strategy
Cities of sport

Description
Use of sport to attract inward investment and external funding as well as to create new spaces. Sustainable development: Economically, Socially, And Environmentally. Events based around something Using culture as a catalyst for development Designing new buildings Improvements in the retail quality

Example
London 2012 Olympics

Sustainable cities Themed events City of culture Use of innovative architecture Retailing

Leicester and Curitiba Taste of London Liverpool was awarded European city of culture in 2008 Tate modern, London Westfield, Stratford