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vs.

MICHAEL PHELAN SUBODH GHOSALKAR HARSHA PONNAM VASU AMARAPU

Business Process Automation


Back-end systems Human resources management Financials Accounting

Back-end Systems
Leading industry players Oracle SAP

Front-end Systems
Sales force automation

Marketing
Customer service & support

Leading Industry Players


Oracle Siebel

Salesforce.com
Microsoft SAP

Delivery Models
Packaged, on premise Oracle Siebel 2005 market leader
3.9 million users 4500 customers

Hosted, on demand Salesforce.com 2005 market leader


399,000 subscriber/users 20,500 customers

Oracle Siebel OnDemand had 49,000 subscriber/users

Installation
Packaged Customer-owned software Data hosted internally Deployed on premise Client-server environment

Installation
Hosted No installation Vendor-hosted software Data hosted by vendor Deployed off-premise Web access, no installation

Getting Started
Packaged Year and a half to two years Hosted Thirty days

Fee Structure
Packaged Software license Implementation consulting Software upgrade Technical support Hosted Subscription Technical Services

Breakdown of Costs, Large Company


Packaged CRM
11% 27% 11%

Internal Resources
External Service Providers Software Licenses Software Hardware

15% 24%

Breakdown of Costs, Large Company


Hosted CRM
9%

Subscription Technical Services

91%

Five Year Costs, Mid-size company


$4,500,000 $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 Packaged, $4,172,831 Hosted, $2,123,762

Hosted Product Differentiation


All are cloud-based

Details of cloud critical for differentiation

Cloud Differentiation
Backing data store Multi-tenancy for Salesforce.com Dedicated, isolated VM for Oracle Siebel/Fusion Data transfer Oracle Siebel/Fusion can transfer application and data to EC2, Oracle cloud, additional vendors Salesforce.com application and data dedicated to salesforce.com service or IBM partner

Cloud Differentiation
Standards-based implementation Oracle uses Java Enterprise Edition Salesforce.com uses Heroku hosted developer environment

Runs a non-standard version of Java

Social Networks Salesforce.com chatter is socially enabled

Has proprietary connection to Facebook social graph

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