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MAkkL1ING

CASL ANALSIS 8C11LLD WA1Lk















Croup 6
Plmanshu Surl
A[ay Slngh
ALlf nayeem
ulvya k
8aLhlna k radeep
naresh kumar
SumlL kumar Saha


As a marketing research agency we would study the target market to launch Branded
Bottled Water. The Market research conduct would help to determine the space for
new brand introduction in the market. Our study would enable to understand the real
demand and supply position of packaged drinking water in the market. Segmenting the
consumers on demographic and income basis analyzing their perception of safe
drinking water, existing preferences, ideal form of requirement etc. of each segment
separately will help to locate the eagerness and purchasing power of people in different
segments . This would also help in understanding the scope of marketing and
development of the new product and would enable the company to advertise its product
in an efficient manner.

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