Group no 7.

W Susheel Plndupur 99
W vlvek Shankar 93
W AnklLa lyer 104
W Ananya kumar 71
W ranay narayanl 93
W Shlba velayudhan 100
%0 company - Volkswag0n
lottoJoctloo of tbe compooy
nlstoty of tbe compooy
19371943
1961 Lo 1973 producL llne expanslon
1974 from 8eet|e to Go|f]kabb|t
%0 company{cont._
1974 Lo 1990 LnLerlng Lhe malnsLream
2000 Lo daLe Model range expanslon
nlstoty of tbe ptoJoct
Models
$%
rand recognlLlon
Clobal quallLy aL Local prlce
Cerman 1echnology
Speclally deslgned for Lhe
lndlan roads
lnnovaLlve lnLelllgenL
promoLlon sLraLegles
oor dlsLrlbuLlon neLwork
LaLe enLry lnLo Lhe
compeLlLlve lndlan markeL
oor roducL depLh
sychologlcal accepLance
5trenqths weokness
$%
Large domesLlc MarkeLs
Lasy consumer accepLablllLy
lncrease ln Lhe lncome level
Plghly compeLlLlve
envlronmenL
rlce wars
Lver lncreaslng fuel
prlce
Plgh lnLeresL raLes on
car loans
rtunities 1hreots
%0 V0nto {Product_
Giv0 t0 n0ig-ors som0ting to talk a-out.
%0 product {cont._
W eslgn
W Cerman Lnglneerlng
W eLalllng as per global phllosophy of vW
W Plgh sLrengLh sLeel 1ough bullL conslderlng lnlA
W Pandllng lnLerlors LxLerlors eLc
W 2 16 varlanLs (lesel eLrol) luel CapaclLy
W Ieoto ls tbe 5eJoo vetsloo of lOlO teeoqloeeteJ
teJeslqoeJ ooly fot lNulAN tooJs
ndian mod0ls
%0 product{cont._
9etro| var|ants
W volkswagen venLo 1rendllne
W volkswagen venLo Plghllne
W volkswagen venLo Plghllne A1
|ese| var|ants
W volkswagen venLo lesel 1rendllne
W volkswagen venLo lesel Plghllne
Pric0
W CompeLlLlve prlclng SLraLegy
W Clobal quallLy aL local (lndlan) prlces
0al0r/istri-ution N0twork {Plac0_
W roducLlon planL Chakan une
W 160 dealers An lndla ( Approx 100 more Lo be added by Lhe
Lnd Cf Lhe ?ear )
W 8eglonal 1ralnlng CenLre ln Mohall un[ab
W lglLal lnnovaLlon wlLh etto
#ooytbloqfotjetto ( ulqltol Jlsttlbotloo plotfotm 1wlttet)
Source rlmary aLa/wwwvolkswagencom
Promotions
W 1alklng newspaper vlral (rlnL)
W volkswagen lL edlLlon
W volkswagen #Ieoto 8teeze lestlvol Jltloo
W Dnlque lsplay aL Showrooms
W CuLsLandlng Launch evenL aL Ll elhl
W SMC (etto compolqo)
Oot cots cotty looovotloo ooJ so oot motketloq compolqo sboolJ olso cotty
looovotloo we boJ to Jo sometbloq wblcb coolJ moke loJlo tolk oboot os utt
kthe { chief 6M Morketinq Pk 5o/es neod lndio)
$om0 stats.
1oLals Sales (venLo+olo) 3634
vW managed Lo sell 6839 venLos ln
March and Aprll Ponda could sell
4313 ClLys ln LhaL perlod
omp0titor analysis
W 1391cc eLrol Lnglne
W 9ower 123S[6300rpm
138nm[4200rpm
W 9r|ce ks 839976
W M||eage
W C|ty 112 kmpl |ghway 138 kmpl
W 1382cc lesel Lnglne
W 9ower 128S[4000rpm
260nm[1900rpm
W 9r|ce ks 96108S
W M||eage
W C|ty 190kmpl |ghway 223kmpl
W 1398cc eLrol Lnglne
W 9ower 103S[3230rpm
133nm[3800rpm
W 9r|ce ks 831102
W M||eage
W C|ty 134kmpl |ghway 171kmpl
W 1398cc lesel Lnglne
W 9ower 103S[4400rpm
230nm[1300rpm
W 9r|ce ks 944092
W M||eage
W C|ty 138kmpl |ghway 203kmpl
yunda| Verna I|u|d|c Vo|kswagen Vento
yundai Engin0 Vari0ty
W 1396cc 4cyllnder 4valves CPC eLrol englne
W 9ower 107S[6300rpm 138nm[3000rpm
W 9r|ce ks 708292
W M||eage ClLy 133 kmpl Plghway 174 kmpl
W 1396cc 4cyllnder 4valves CPC lesel englne
W 9ower 90S[4000rpm 224nm[1730rpm
W 9r|ce ks 819S68
W M||eage ClLy 196 kmpl Plghway 233 kmpl
Source
Conc|us|ons]kecommendat|ons
W lmprove brand awareness
W lnnovaLe 1echnology feaLures
W eLLer dlsLrlbuLlon neLwork AfLer sales servlce
W lmprove Lhe dellvery Llme
W Lnhanced use of lglLal laLforms for promoLlons
1he 8oad Lo CverLaklng Lhe
SegmenL Leader
Ponda ClLy
#010r0nc0s
loomberg AuLomoblle lndusLry 8eporLs
Lconomlc 1lmes
1he Plndu
n1v roflL vldeo 8eporLs
wwwvolkswagencom
Mr Lokesh haradwa[ (MkLgLxe) volkswagen rabhadevl
Mumbal
1hank you